Adobe Target Reviews & Product Details - Page 3

The best part about Adobe Target is its native integration with Adobe suite which give accurate reporting of our AB test experiments. Review collected by and hosted on G2.com.

The implmentation on the client side has some limitation which at least we faced like both the variations getting crawled for SEO which we would not want. Review collected by and hosted on G2.com.

It integrates well with Adobe Audience Manager and Adobe Analytics to segment audiences for a personalised experience and to gain insights to make iterations or see which experience is the winner and loser. Review collected by and hosted on G2.com.

Adobe Target and Adobe's suite of products can be quite expensive and is not the most affordable choice for small to medium-sized businesses Review collected by and hosted on G2.com.

User-friendly Interface

Quick QA testing capabilities

and three-step guided workflow are the same in almost all activities.

In Build Audiences, which covers nearly all scenarios of user targeting. Review collected by and hosted on G2.com.

Adobe Target Documentation is not well written, sometimes it becomes very difficult to understand and work on a particular topic using adobe target documentation as your reference. Review collected by and hosted on G2.com.

The upside of Adobe Target is that as a developer when you try to target a certain audience you can manipulate what they can see through different browsers. Review collected by and hosted on G2.com.

The cons of Adobe Target is that if you don't know much about it, you might get lost. Review collected by and hosted on G2.com.

Best tool for testing and experimentation.

Audience targetting and segmentation is quite easy for who already used analytics

Tools allows you to analyse and monitor results of tests Review collected by and hosted on G2.com.

Tools is bit slow if you compare with other Personalization tool

Adobe itself has its own loading issue for all its tools that they provide under marketing suite

Otherwise rest is good Review collected by and hosted on G2.com.

One of the most remarkable features of Adobe Target is the ability to offer a different web experience based on users' profiles which allows segmenting your clients depending on their shopping behavior, geolocation, and many other customer types. Review collected by and hosted on G2.com.

The only downside of Adobe Target could be the pricing model, which can be extremely difficult to cover for small businesses. Review collected by and hosted on G2.com.

The nice options for personalization content. Review collected by and hosted on G2.com.

It would be better to have a faster UI bcs customization UI loads slower. Review collected by and hosted on G2.com.

-> Easy to implement and use.

-> The Visual Composer in Target makes our life simple to personalize.

-> If integrated with Adobe Analytics, the reporting aspects are at their best.

-> Target being a part of Adobe Experience suit, the audiences are well refined, and the reach is high. Review collected by and hosted on G2.com.

-> There is no reporting dashboard provided within the Target tool. This aspect is a little disappointing.

-> Profile scripts have limited javascript capabilities and get turned off automatically at times without any notification.

-> If multiple audience qualifications exist for campaigns and the placement on the page is the same, the reporting impression is served to all, irrespective of the priority set. Review collected by and hosted on G2.com.

It allows marketers to figure out which of the offers, personalization and UX testing and many more Review collected by and hosted on G2.com.

Its target audience recommended limit is 20000 Review collected by and hosted on G2.com.

allowing marketers to figure out which of the offers, experiences & messages are truly engaging the customers. Review collected by and hosted on G2.com.

Support is a bit slow, often not knowledgeable about local installation Review collected by and hosted on G2.com.