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Adobe Target

By Adobe

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Adobe Target Reviews & Product Details

Adobe Target Product Details
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Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

9 months

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Adobe Target Reviews (66)

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Reviews

Adobe Target Reviews (66)

View 1 Video Reviews
4.1
66 reviews

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Art B.
AB
Conversion Rata Optimisation Manager
Enterprise (> 1000 emp.)
"Versatile Tool for Personalization and A/B Testing"
What do you like best about Adobe Target?

One of the best aspects of Adobe Target is its ability to easily create and run A/B and multivariate tests across various channels. The platform’s robust targeting and segmentation options allow us to personalize user experiences based on detailed data, which improves conversion rates significantly. Additionally, the integration with Adobe Analytics provides powerful insights that help optimize campaigns in real time. The ease of setting up experiments without needing deep technical expertise is also a big plus. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

While Adobe Target is powerful, it can be quite complex to set up and configure, especially for teams without dedicated technical resources. The learning curve is steep, and some features feel overcomplicated. Additionally, it can be slow to load, and the interface could be more intuitive. Integration with non-Adobe products sometimes requires additional steps, and the pricing can be high for smaller businesses. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Target for Personalization"
What do you like best about Adobe Target?

Adobe Target is great for our personalization efforts and ultimately does what it needs to. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of more Adobe products), that would be a game changer. Review collected by and hosted on G2.com.

Rahul T.
RT
Senior Manager - Data & AI, Transformation Lead, NA
Enterprise (> 1000 emp.)
"Best optimization tool"
What do you like best about Adobe Target?

It is quite comprehensive as a tool and a platform Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Rigidness of not being able to use some of their AI features when you are optimizing for multiple metrics Review collected by and hosted on G2.com.

Rohit P.
RP
Sr Architect
Enterprise (> 1000 emp.)
"Adobe Features and Investments"
What do you like best about Adobe Target?

Optimization, Auto Target and recommendations Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Need investments on updating Auto Target and Recommendations engine and more visibility on specifics of what made a test win or standout Review collected by and hosted on G2.com.

DM
Enterprise (> 1000 emp.)
"Adobe Target"
What do you like best about Adobe Target?

fast integration and relatively easy of use for users Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

server side testing is not simply available without large amount of integration Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Enterprise (> 1000 emp.)
"Target is effective when it works, but frequently runs into issues"
What do you like best about Adobe Target?

Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Adobe Target is very buggy, especially after the latest UI update. Adobe support for Target is also very unhelpful and frequently not able to provide adequate support in a timely manner. Review collected by and hosted on G2.com.

DK
Enterprise (> 1000 emp.)
"Personalization for different profiles and users"
What do you like best about Adobe Target?

Personalization - Anonymous and profile based Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

the support for aggregation with additional price Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Adobe Target: Scale the ABM!"
What do you like best about Adobe Target?

We are able to go after audience members who are business buyers/decision makers, and serve our specific ABM content to those personas. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Wish Target could help more with identifying leads from visitors. Review collected by and hosted on G2.com.

Kali Charan R.
KR
Assistant Vice President of Marketing
Mid-Market (51-1000 emp.)
"Maximize Your Marketing ROI with Powerful Features"
What do you like best about Adobe Target?

What I like best about Adobe Target is its advanced personalization and AI-driven insights, which enhance user engagement. The seamless integration with Adobe Experience Cloud, user-friendly interface, and robust A/B testing features make it an essential tool for optimizing marketing campaigns and boosting conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Adobe Target has little longer learning curve for new users and the complexity of setting up advanced tests. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business (50 or fewer emp.)
"iper personalization at scale to get improvement of CR and CX"
What do you like best about Adobe Target?

the capability to Auto adjust and autoallocate according to data Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

not too easy to be used compared to other Adobe modules Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

9 months

Perceived Cost

$$$$$
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Adobe Target Features
A/B Testing
Conversion Goal
Percentage of Traffic
Segmentation
Reports and Dashboards
Standard Targeting
Custom Targeting
QA Testing
Performance and Reliability
User, Role, and Access Management