The G2 on AdLib DSP

AdLib DSP Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of use of AdLib DSP, appreciating its intuitive interface and effective support. (23 mentions)

Users value the user-friendly interface and real-time analytics of AdLib DSP for effective campaign management. (11 mentions)

Users value the exceptional customer support from AdLib, enhancing their experience with guidance and valuable insights. (10 mentions)

Users appreciate the exceptional support from AdLib, enhancing campaign efficiency and overall experience significantly. (10 mentions)

Users value the advanced targeting options of AdLib DSP, enabling precise and effective audience reach. (9 mentions)

Users appreciate the setup ease of AdLib DSP, finding it user-friendly and quick for launching campaigns. (9 mentions)

Users find the poor reporting in AdLib DSP frustrating, citing delays and difficulties in campaign visibility. (5 mentions)

Users express frustration with reporting limitations, citing delays and lack of live creative preview for tracking performance. (5 mentions)

Users suggest that limited reporting capabilities hinder deeper insights, recommending more features and detailed reports for better use. (4 mentions)

Users struggle with audience targeting limitations, such as poor responsiveness and difficulty in custom segment creation. (3 mentions)

Users experience occasional delays in reporting and creative approvals, which can hinder real-time performance tracking. (3 mentions)

Users notice dashboard issues, expressing a need for improved visuals and customization options for better reporting. (1 mentions)

Top Pros or Advantages of AdLib DSP

1. Ease of Use

Users value the ease of use of AdLib DSP, appreciating its intuitive interface and effective support.

See 23 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Using AdLib at a Media Agency"

What do you like about AdLib DSP?

The interface is simple and easy to use. It's easy to figure out how to set up and do things in the platform with little guidance. The customer suppor

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great team with exemplary service to assist with flexible tech stack to achieve campaign goals."

What do you like about AdLib DSP?

Configuration and product support is excellent.

2. Campaign Management

Users value the user-friendly interface and real-time analytics of AdLib DSP for effective campaign management.

See 11 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Very easy DSP to launch and optimize our internal campaigns."

What do you like about AdLib DSP?

Working with Ad Lib has been an exceptional experience. From the initial onboarding to the launch of our first campaign, the process was seamless and

Gian A.

Mid-Market (51-1000 emp.)

5.0/5

"Nailed the Meta DSP offering with great customer service"

What do you like about AdLib DSP?

Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisel

3. Customer Support

Users value the exceptional customer support from AdLib, enhancing their experience with guidance and valuable insights.

See 10 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Very easy DSP to launch and optimize our internal campaigns."

What do you like about AdLib DSP?

Working with Ad Lib has been an exceptional experience. From the initial onboarding to the launch of our first campaign, the process was seamless and

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Partner"

What do you like about AdLib DSP?

AdLib provides our agency access to DSPs that normally we would not have due to campaign minimum restrictions. The Client Success team has been educa

4. Helpful

Users appreciate the exceptional support from AdLib, enhancing campaign efficiency and overall experience significantly.

See 10 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Very easy DSP to launch and optimize our internal campaigns."

What do you like about AdLib DSP?

Working with Ad Lib has been an exceptional experience. From the initial onboarding to the launch of our first campaign, the process was seamless and

Matt S.

Small-Business (50 or fewer emp.)

3.5/5

"For beginner DSPs there are better options available"

What do you like about AdLib DSP?

The design is extremely easy to use. The free trial was great and it was a cheap way to get access to the Media Math DSP. It seems like the owner Mi

5. Audience Targeting

Users value the advanced targeting options of AdLib DSP, enabling precise and effective audience reach.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Partner"

What do you like about AdLib DSP?

AdLib provides our agency access to DSPs that normally we would not have due to campaign minimum restrictions. The Client Success team has been educa

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional DSP with Robust Features"

What do you like about AdLib DSP?

Advanced targeting options ensure precise audience reach.

6. Setup Ease

Users appreciate the setup ease of AdLib DSP, finding it user-friendly and quick for launching campaigns.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Using AdLib at a Media Agency"

What do you like about AdLib DSP?

The interface is simple and easy to use. It's easy to figure out how to set up and do things in the platform with little guidance. The customer suppor

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great team with exemplary service to assist with flexible tech stack to achieve campaign goals."

What do you like about AdLib DSP?

Configuration and product support is excellent.

Top Cons or Disadvantages of AdLib DSP

1. Poor Reporting

Users find the poor reporting in AdLib DSP frustrating, citing delays and difficulties in campaign visibility.

See 5 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"All in one Meta DSP"

What do you dislike about AdLib DSP?

More details report should be available in the platform

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"AdLib provides great support."

What do you dislike about AdLib DSP?

There is a full-day lag for reporting and no live creative preview function within the platform.

2. Reporting Limitations

Users express frustration with reporting limitations, citing delays and lack of live creative preview for tracking performance.

See 5 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"All in one Meta DSP"

What do you dislike about AdLib DSP?

More details report should be available in the platform

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"AdLib provides great support."

What do you dislike about AdLib DSP?

There is a full-day lag for reporting and no live creative preview function within the platform.

3. Limited Reporting

Users suggest that limited reporting capabilities hinder deeper insights, recommending more features and detailed reports for better use.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"All in one Meta DSP"

What do you dislike about AdLib DSP?

More details report should be available in the platform

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"User-Friendly DSP"

What do you dislike about AdLib DSP?

There is nothing I dislike but for reporting more features can be added.

4. Audience Targeting

Users struggle with audience targeting limitations, such as poor responsiveness and difficulty in custom segment creation.

See 3 mentions

See Related User Reviews

Janave M.

Small-Business (50 or fewer emp.)

5.0/5

"AdLib Review"

What do you dislike about AdLib DSP?

We are unable to upload custom audience lists to create our own segments (from our end).

Susan E.

Small-Business (50 or fewer emp.)

5.0/5

"A great experience so far!"

What do you dislike about AdLib DSP?

Unless you have a good grasp on how Audience segmentation works, it is difficult to know which audience to select. For example, third party data provi

5. Delay Issues

Users experience occasional delays in reporting and creative approvals, which can hinder real-time performance tracking.

See 3 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Very easy DSP to launch and optimize our internal campaigns."

What do you dislike about AdLib DSP?

The only minor challenge we encountered was the approval process for our creative, which took longer than anticipated. This delay was not entirely wit

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Resourceful and straightforward DSP"

What do you dislike about AdLib DSP?

Creative previews might take a bit long to load. The audiences module logic could be improved.

6. Dashboard Issues

Users notice dashboard issues, expressing a need for improved visuals and customization options for better reporting.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Tool for Programmatic Advertising"

What do you dislike about AdLib DSP?

The platform could benefit from more customization options in the dashboard

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/22/2025

"Amazing Team to Work With"

5/5

What do you like best about AdLib DSP?

The people. The team at AdLib has gone above and beyond for us when it comes to creation of our platform and small personalizations that show they listen. Also, the features in AdLib are easy to use and the team has shown a willingness to modify certain aspects based on our needs. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

We've yet to find any reasons as to why we should not use AdLib. Review collected by and hosted on G2.com.

Napoleon P.

AD Operation Specialist

Small-Business (50 or fewer emp.)

2/6/2025

"I am Ad operation specialist and using ADLIB as an DSP in our organization"

5/5

What do you like best about AdLib DSP?

1. User friendly dashboard

2. I can add all the targets on the same page easy to cross-check

3. Multiple DSPs are available on the ADLIB Platform.

4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.

5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.

6. Ease of Integration

7. Ease of Implementation.

8. Ease to reach support team Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

1. Sometimes we can't see real-time data Review collected by and hosted on G2.com.

Pedro Paulo M.

Head of Media Operations

Small-Business (50 or fewer emp.)

4/25/2025

"Powerful DSP Access with Great Support"

4.5/5

What do you like best about AdLib DSP?

AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.

On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

I don’t have any major complaints, but in my particular case, the subscription fee can sometimes be a concern—especially when we don’t have a significant volume of campaigns to run. Review collected by and hosted on G2.com.

Susan E.

Creative Marketing Designer

Small-Business (50 or fewer emp.)

10/25/2024

"A great experience so far!"

5/5

What do you like best about AdLib DSP?

The free trial period was great! The support during (and after) the trial has also been tremendously helpful! This tool is extremely flexible in terms of working with smaller ad budgets, and yet, still manages to get our ads onto some major websites! I really like that there's a easy way to narrow down my target audience in multiple ways from keywords to geo-fences. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

Unless you have a good grasp on how Audience segmentation works, it is difficult to know which audience to select. For example, third party data providers vary, but how? I wish there was more definitions or a knowledge-base built-in for those of us who are just learning. Biggest downside is the $499/mo subscription. It's a bit hefty for limited budgets. Review collected by and hosted on G2.com.

Verified User in Aviation & Aerospace

Small-Business (50 or fewer emp.)

5/6/2025

"Using AdLib at a Media Agency"

4/5

What do you like best about AdLib DSP?

The interface is simple and easy to use. It's easy to figure out how to set up and do things in the platform with little guidance. The customer support is unmatched. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

The reporting features can be clunky and hard to see campaigns as a whole. Review collected by and hosted on G2.com.

Gian A.

Senior Director

Mid-Market (51-1000 emp.)

2/25/2025

"Nailed the Meta DSP offering with great customer service"

5/5

What do you like best about AdLib DSP?

Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

The platform offers robust features, but some integrations take longer than expected. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/1/2022

"Great Technology and Excellent customer service!"

5/5

What do you like best about AdLib DSP?

Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

Nothing that I can think of. Tech works great and support is awesome. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

11/19/2024

"Very easy DSP to launch and optimize our internal campaigns."

4/5

What do you like best about AdLib DSP?

Working with Ad Lib has been an exceptional experience. From the initial onboarding to the launch of our first campaign, the process was seamless and efficient, enabling us to be fully operational in less than ten days. The Ad Lib team provided outstanding support throughout, closely monitoring our deals during the initial weeks and offering invaluable optimization recommendations and strategic insights as we mapped out our growth plans. Their commitment and expertise have been instrumental in our success. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

The only minor challenge we encountered was the approval process for our creative, which took longer than anticipated. This delay was not entirely within Ad Lib's control, as each partnered DSP needed to individually approve the content. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

2/6/2025

"Partner"

4.5/5

What do you like best about AdLib DSP?

AdLib provides our agency access to DSPs that normally we would not have due to campaign minimum restrictions. The Client Success team has been educational and provided guidance and support as we navigate new opportunities previously out of reach for us. Review collected by and hosted on G2.com.

What do you dislike about AdLib DSP?

The features we have asked about are being rolled out in upcoming releases. Review collected by and hosted on G2.com.