- Ease of integration, yes

- We use it as a ticketing system, it provided us a way to automate escalation of tickets

- Nice kankban view for a ticketing system Review collected by and hosted on G2.com.

- There is no ticking project to complete, you have to update the status by selecting

- It doesn't provides props when you complete a task

- It is expensive

- I don't find it very user friendly compared to asana Review collected by and hosted on G2.com.

It is a great platform can be used as an excel and project management tool all in one place. Workspaces and templates and everything can be created with AI. Easy to use and manage projects and assign tasks with deadlines to people in teams. The tables are easy to make and manage and link across different tables. Review collected by and hosted on G2.com.

The automatics per month are limited and price per user is a bit much for what it offers. The platform requires introduction to new people as it gets complex with time and multiple projects, it tends to have a lot of learnings to do Review collected by and hosted on G2.com.

This platform makes us so powerful without even knowing much knowledge of Coding. There are no rigid templates but it can be created with just the AI tool which makes this platform very powerful and robust. The Capacity to integrate its platform is a big help while using this platform. I love the easy to login feature and user friendly Interface. The Automation feature of this platform is astounding. It will make user very effective with some learning. The pipelining is so good that there is hardly any chance that any project deadline will be missed. Review collected by and hosted on G2.com.

I am satisfied with its robust feature but to very effective and efficient in using this software, one must do a lot of learning. I feel that the platform is little bit slow while implementing on my browser but it is manageable. I also wish that the cost of the Platform is a little lower that the current pricing. Review collected by and hosted on G2.com.

AirTable can do as much or as little as you'd like. It can be a glorified Excel document or it can be a full project management system with automation and user interfaces. Review collected by and hosted on G2.com.

When you start to get into the more complex uses of AirTable and have multiple users, training and a general understanding is required. We also have to be weary of how people are using it, because someone could add something that breaks something else. Review collected by and hosted on G2.com.

Airtable makes it easy for non-technical people to post, control, and work with their company's data. We've been working with Airtable for just under a year now, currently on the Business plan. Our organization has around 25 people, and we have a lot of bases. It's been a huge upgrade over our history of using CRMs as data management tools, and we've fully replaced tools like Trello. We set a major goal last year to unify our divisions and workspaces to use a single source of truth, and Airtable has generally been perfect for this goal.

Interfaces - Interfaces are generally great! They give us a means to build custom business logic and interactive pages without too much fuss, no code needed. Interfaces in their current form are good for nearly everything we need and make our employees more effective, obscuring out the spreadsheet-like base for a more familiar SaaS dashboard like experience.

The ability to create public views without adding seats has been great. If we need to share information about our products with contractors, customers, etc, we can do this safely.

AI fields are generally good under specific use cases. For example, if you needed to translate a product description to Spanish, or parse out the first and last names from a messy full name field where traditional techniques are unreliable.

Realtime collaboration features - Bit of a pro and a con. Text fields are collaborative, like a google doc. This is great if multiple people are collaborating on assets, eliminating the annoyance of saving work constantly. The downside is that this makes webhook based change triggers impossible without custom infrastructure. More on this in the dislike section.

Native twilio text sending automation actions have been a huge time saver. Review collected by and hosted on G2.com.

Monthly automation limits, unbelievably low automation limit per base, native automation editor doesn't solve the majority of the problems we have without exfiltrating to a third party platform like n8n or pipedream. Ability to run custom scripts helps a lot, but the automation limit is a hard thing to work around without two-way sync.

Too many features locked behind paid plans

Interfaces are generally good, but the inability to inject custom JS/HTML makes me hesitate to use interfaces for complex projects. I've built many websites that use the API to interface with data because interfaces just aren't robust enough.

Difficult to work with webhook behaviours - Because the updates to records are realtime, it's not straightforward to rely on webhooks to notice changes to records as one would do with most other tools. It can be done, but airtable sends the webhooks as chunks of changes, so it's on your developers to parse out the changes over time that you may need for analytics or triggering workflows in third party platforms. We're unfortunately limited to techniques like clustering and polling to observe changes, potentially restricting execution speeds when we're working with third party tools to get around the issues with native automations.

Omni - Lately, Airtable's been pushing their upgraded AI agent, claiming it's capable of building business-ready automations, bases, and interfaces. This has been entirely untrue in my experience. Every single time I've used Omni, it's either been incapable of performing the task or built something that simply doesn't work or build infrastructure that you can't work with long term. The pressure to use Omni continues to increase with every update, and every time I try it again, it fails.

Recent UI changes - Bit of a sore subject for those in my organization who build stuff. When you're working with multiple bases, it used to be pretty easy to tell which one you were in based on the header color. This has been removed, making more room for the unhelpful Omni tool.

Record Limits - Not a problem for our organization so far, but this may make certain projects not feasible.

Portals are too expensive - Portals is a feature intended to allow you to share the ability to see and edit base data without paying for a full seat and maintain branding, which is excellent! Unfortunately, it's very expensive and therefore makes little sense competitively. Much of what we would be interested in using Portals for, we can't justify because of the price. Instead we work around it with tools like Fillout or Softr. Review collected by and hosted on G2.com.

The automated linkage across tables.

I used many different database tools and the primary key and foreign key process was always a hassle. Airtable removed that frustration with the very intuitive “link to another table” action. Review collected by and hosted on G2.com.

There isn’t much not to like about Airtable, but I do wish the prices per user was a little more equitable. Having one price for every license just makes the App unaffordable for business application.

Lastly, I wish Airtable would allow for Forms to promulgate across the base. Yes, I know there are work around like creating a master table with the one form for inputs, but that’s very time consuming and requires doubling up some work.

I wish a Master Form could be created to populate all associated data in one place and each table be populated from that one Form.

As we know, you can only create one form per table. Review collected by and hosted on G2.com.

Airtable has truly transformed the way we manage projects and events. What I appreciate most is its comprehensive functionality that goes far beyond a simple spreadsheet. Unlike Excel, Airtable combines the power of a database with the ease of a user-friendly interface, making it an indispensable tool for both data management and collaboration.

One of the standout features is the ability to capture data through professional-looking forms. This not only elevates the experience for participants and stakeholders but also ensures that the information is collected in an organized, structured way.

What makes Airtable even more powerful is its robust integrations. From automatically replying to people when they submit a form, to creating calendar invites, sending follow-up emails, and handling countless other tasks, Airtable streamlines processes that would otherwise require multiple separate tools. These automations save valuable time and reduce human error, which is especially crucial when coordinating events or managing complex projects.

In my experience, Airtable has made event planning and project management significantly easier and more efficient. It consolidates tasks that used to be fragmented across different platforms into one centralized hub, giving us the flexibility and confidence to execute projects smoothly.

Simply put, Airtable is far more than a spreadsheet substitute—it’s an all-in-one productivity and organization platform that empowers teams to work smarter, not harder. Review collected by and hosted on G2.com.

One challenge I’ve experienced with Airtable is not with the platform itself, but with the learning curve and the sheer breadth of functionality it offers. While the advanced integrations—such as calendar invites and automated email replies—are incredibly powerful, at present only one member of our team has the expertise to build them out, which sometimes slows adoption for the rest of us. Additionally, Airtable’s depth means that our advanced user often adds robust features that can feel overwhelming for novice users to keep up with. In many ways, Airtable is almost too powerful. I would love to see more streamlined training tools, quick-start guides, or templates that help flatten the learning curve and make it easier for all team members, regardless of experience, to maximize the platform’s full potential. Review collected by and hosted on G2.com.

Airtable is so flexible, we use it for so many different things in our business, and we train others to use it as well. We are a workforce development org, training small businesses, nonprofit professionals and veterans on all aspects of managing a business. We use Airtable to provide a toolkit with each course, so a gallery of resources that is included with every topic. And we teach thousands of people to use it every year across a variety of use cases in their own businesses. The fact that it is free or mostly free is a big deal as many of our participants are very small businesses or just getting started. But the system itself also really helps people work together - for example, our marketing team thinks and plans visually but our IT team thinks and plans in data - having multiple views of the same information makes it so everyone can use the same tools together and we don't lose information or time switching between platforms to communicate. Airtable completely changed the way we manage our customer relationships as well. We're able to provide Hybrid services where we do some of the work and the client can weigh in by using Airtable as a client hub. Review collected by and hosted on G2.com.

I wish it were easier to make tables talk to each other but I'm sure that is coming or that I just need to learn more. It used to be easier to find the Universe tab for seeing how others use the tools. That is also a great help. I once used an airtable created by my own cousin and didn't even realize she was an airtable user, she is out of state and we barely talk but her set up was perfect for what I needed. I just happened to see her name and texted her to ask if it was her on the airtable site. :) Review collected by and hosted on G2.com.

Airtable, in many ways, is like a simplified Excel. However, the interface is intuitive and easy-to-use, so gleaning information out of raw data is simple. I'm impressed by it's versatility, as well. Initial implementation was fast and easy, and finding additional support services has been great. We use if for everything from basic office metrics to analyzing survey information to tracking ongoing projects. The addition of some AI as well as interface support has been welcome and useful. We've not graduated to much heavier use, including integration with some of our existing system, and working on automation to improve both our use and data integrity. Review collected by and hosted on G2.com.

While simplicity and flexibility is its strength, it can be somewhat "too simple", not providing more flexibility and power of some advanced calculations or more flexible/advanced charting options. Review collected by and hosted on G2.com.

I appreciate the power of Airtable to allow our team to collaborate and manage data on the many ways we interact with our audience. I especially appreciate being able to connect contacts across bases. In our organization, we use forms a lot as a way to register for events (both in person and virtual) and I appreciate how seamlessly Airtable helps us create outreach lists from our database of contacts, track which of these contacts register for the meeting, and allows us to collect and save information on these contacts. Review collected by and hosted on G2.com.

I appreciate the updates to forms that allows us to embed links and increase the formatting potential of these forms - this was lacking in the old forms. The features I would most like to see added are:

- A way to attach calendar invitations to automations (so that when people register for something, it can be added to their calendar, whether Outlook, gmail, etc)

- Better options for adding logos and graphics to forms, both the size of the file allowed and ability to edit its appearance on the page. We often have a background image that's good for this, but the file size is very limited and then we are unable to adjust it's positioning on the page, so the text is often cut off at weird places. Review collected by and hosted on G2.com.