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Share your insights with BigCommerce

Thousands of people like you come to G2 to find out whether solutions like BigCommerce are the right fit for them. Share your real experiences with BigCommerce and the G2 community and help someone make the right decision about their software.

BigCommerce Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of BigCommerce, enjoying its simple interface and efficient organization for seamless shopping. (40 mentions)
Users appreciate the prompt and knowledgeable customer support provided by BigCommerce, enhancing their overall experience. (30 mentions)
Users praise BigCommerce for its easy integration with various systems, enhancing overall functionality and user experience. (17 mentions)
Users value the seamless app integration of BigCommerce, enhancing functionality and expanding marketplace reach effortlessly. (10 mentions)
Users praise the amazing customer service of BigCommerce, noting quick resolutions and accessibility for all businesses. (10 mentions)
Users praise the easy integrations of BigCommerce, streamlining their workflow and enhancing overall business performance. (10 mentions)
Users love the easy setup of BigCommerce, enabling quick and efficient online store creation. (10 mentions)
Users find BigCommerce to be expensive, as essential features require costly additional app purchases and fees. (12 mentions)
Users note the missing features in BigCommerce, such as inadequate lot tracking and limited customization options. (11 mentions)
Users face limited features that hinder product organization and make addressing issues difficult without community support. (10 mentions)
Users report limited customization options, finding it challenging to adjust templates and control pricing effectively. (7 mentions)
Users find BigCommerce not user-friendly, facing challenges with community support, design flexibility, and login processes. (7 mentions)
Users experience poor customer support from BigCommerce, often leaving unresolved issues and struggles with refunds and assistance. (6 mentions)

Top Pros or Advantages of BigCommerce

1. Ease of Use
Users appreciate the ease of use of BigCommerce, enjoying its simple interface and efficient organization for seamless shopping.
See 40 mentions

See Related User Reviews

RY

Ren Y.

Small-Business (50 or fewer emp.)

5.0/5

"Works Reliably with Sterling Support"

What do you like about BigCommerce?

Simple interface. Customer support is available and knowledgable. Lots of 3rd party integration is available. I can download and upload my Customer Re

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Complicated to make pages"

What do you like about BigCommerce?

I like the organisation o the platform and how easy it is to preview a file

2. Customer Support
Users appreciate the prompt and knowledgeable customer support provided by BigCommerce, enhancing their overall experience.
See 30 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Customer service is outstanding."

What do you like about BigCommerce?

Pompt response to question & problems. Very informed.

James M.
JM

James M.

Small-Business (50 or fewer emp.)

4.5/5

"Good Platform With Lots of Features and Great Support"

What do you like about BigCommerce?

Bigcommerce is a really good, reliable platform that we have been using for years (we are a toy retailer). As someone who uses the software on mos

3. Easy Integration
Users praise BigCommerce for its easy integration with various systems, enhancing overall functionality and user experience.
See 17 mentions

See Related User Reviews

RY

Ren Y.

Small-Business (50 or fewer emp.)

5.0/5

"Works Reliably with Sterling Support"

What do you like about BigCommerce?

Simple interface. Customer support is available and knowledgable. Lots of 3rd party integration is available. I can download and upload my Customer Re

Rachel K.
RK

Rachel K.

Small-Business (50 or fewer emp.)

4.0/5

"BigCommerce is easy to use but lacks some customization options"

What do you like about BigCommerce?

I like many of the integrations available for BigCommerce, especially ShipStation, as that is the one I use the most.

4. App Integration
Users value the seamless app integration of BigCommerce, enhancing functionality and expanding marketplace reach effortlessly.
See 10 mentions

See Related User Reviews

Ivan M.
IM

Ivan M.

Small-Business (50 or fewer emp.)

3.5/5

"Good start, but has growing competition which limits features and freedom"

What do you like about BigCommerce?

Integrates well with 3rd parties such as Google Analytics and various Microsoft extensions. Easy and effective statistics generation. The platform is

Deepak K.
DK

Deepak K.

Small-Business (50 or fewer emp.)

5.0/5

"A Complete E-commerce Solution for Growing Businesses"

What do you like about BigCommerce?

Ease of use aside, Big Commerce has been an invaluable part of our growth. Its integration capabilities have been deployed seamlessly across a myriad

5. Customer Service
Users praise the amazing customer service of BigCommerce, noting quick resolutions and accessibility for all businesses.
See 10 mentions

See Related User Reviews

Rebecca K.
RK

Rebecca K.

Small-Business (50 or fewer emp.)

4.5/5

"Extremely Easy to Use with Lots of Options"

What do you like about BigCommerce?

Big Commerce's user interface was, BY FAR, the easiest that I've used. It integrated easily with our ERP system and makes returns a breeze. It's sec

Durga Akhila C.
DC

Durga Akhila C.

Small-Business (50 or fewer emp.)

5.0/5

"My take on the Global Sensation Big Commerce"

What do you like about BigCommerce?

Big Commerce has helped many businesses by being scalable enough to small businesses as well as big ones.The customization based on business problems

6. Easy Integrations
Users praise the easy integrations of BigCommerce, streamlining their workflow and enhancing overall business performance.
See 10 mentions

See Related User Reviews

Rachel K.
RK

Rachel K.

Small-Business (50 or fewer emp.)

4.0/5

"BigCommerce is easy to use but lacks some customization options"

What do you like about BigCommerce?

I like many of the integrations available for BigCommerce, especially ShipStation, as that is the one I use the most.

Deepak K.
DK

Deepak K.

Small-Business (50 or fewer emp.)

5.0/5

"A Complete E-commerce Solution for Growing Businesses"

What do you like about BigCommerce?

Ease of use aside, Big Commerce has been an invaluable part of our growth. Its integration capabilities have been deployed seamlessly across a myriad

7. Easy Setup
Users love the easy setup of BigCommerce, enabling quick and efficient online store creation.
See 10 mentions

See Related User Reviews

Erick H.
EH

Erick H.

Small-Business (50 or fewer emp.)

4.0/5

"E-commerce made easy for everyone."

What do you like about BigCommerce?

The simplicity of setting up prodcts. Great anylictics.

TF

Tina F.

Small-Business (50 or fewer emp.)

5.0/5

"BigCommerce Website"

What do you like about BigCommerce?

BigCommerce is a great way to easily build your online store. It has a user-friendly backend. And lots of built-in functionality, theme options to cus

Top Cons or Disadvantages of BigCommerce

1. Expensive
Users find BigCommerce to be expensive, as essential features require costly additional app purchases and fees.
See 12 mentions

See Related User Reviews

Ivan M.
IM

Ivan M.

Small-Business (50 or fewer emp.)

3.5/5

"Good start, but has growing competition which limits features and freedom"

What do you dislike about BigCommerce?

Doesnt have as much control over pricing. Difficulties logging in with duo-authentication / difficult process for changing password after forgetti

Doug W.
DW

Doug W.

Small-Business (50 or fewer emp.)

3.0/5

"Easy to manage shopping cart - but poor static page management."

What do you dislike about BigCommerce?

Unexpected cost increases can hit growing businesses hard.

2. Missing Features
Users note the missing features in BigCommerce, such as inadequate lot tracking and limited customization options.
See 11 mentions

See Related User Reviews

Erick H.
EH

Erick H.

Small-Business (50 or fewer emp.)

4.0/5

"E-commerce made easy for everyone."

What do you dislike about BigCommerce?

No lot tracking capability for products that are batch tracked.

Angel R.
AR

Angel R.

Small-Business (50 or fewer emp.)

4.5/5

"an experience out of the ordinary of other popular platforms"

What do you dislike about BigCommerce?

outdated base technologies, lack of characteristics that make ecommerce valid and that are characteristics that help the distribution of products in t

3. Limited Features
Users face limited features that hinder product organization and make addressing issues difficult without community support.
See 10 mentions

See Related User Reviews

Verified User
E

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"easy to use ecommerce platform"

What do you dislike about BigCommerce?

More connection apps. Although there’s a lot to select from.

EB

Ellen B.

Small-Business (50 or fewer emp.)

4.5/5

"Satisfied 3 Year Customer"

What do you dislike about BigCommerce?

It is hard to get an easy answer - you need to go to the community and "hope" someone else has raised the issue. Also, we cannot arrange our items on

4. Limited Customization
Users report limited customization options, finding it challenging to adjust templates and control pricing effectively.
See 7 mentions

See Related User Reviews

Ivan M.
IM

Ivan M.

Small-Business (50 or fewer emp.)

3.5/5

"Good start, but has growing competition which limits features and freedom"

What do you dislike about BigCommerce?

Doesnt have as much control over pricing. Difficulties logging in with duo-authentication / difficult process for changing password after forgetti

MM

Matt M.

Small-Business (50 or fewer emp.)

4.5/5

"Great Online Retail Platform"

What do you dislike about BigCommerce?

Would like to see a wider range of template options with more built-in options vs. Having to add more apps etc.

5. Not User-Friendly
Users find BigCommerce not user-friendly, facing challenges with community support, design flexibility, and login processes.
See 7 mentions

See Related User Reviews

Ivan M.
IM

Ivan M.

Small-Business (50 or fewer emp.)

3.5/5

"Good start, but has growing competition which limits features and freedom"

What do you dislike about BigCommerce?

Doesnt have as much control over pricing. Difficulties logging in with duo-authentication / difficult process for changing password after forgetti

EB

Ellen B.

Small-Business (50 or fewer emp.)

4.5/5

"Satisfied 3 Year Customer"

What do you dislike about BigCommerce?

It is hard to get an easy answer - you need to go to the community and "hope" someone else has raised the issue. Also, we cannot arrange our items on

6. Poor Customer Support
Users experience poor customer support from BigCommerce, often leaving unresolved issues and struggles with refunds and assistance.
See 6 mentions

See Related User Reviews

Ivan M.
IM

Ivan M.

Small-Business (50 or fewer emp.)

3.5/5

"Good start, but has growing competition which limits features and freedom"

What do you dislike about BigCommerce?

Doesnt have as much control over pricing. Difficulties logging in with duo-authentication / difficult process for changing password after forgetti

EB

Ellen B.

Small-Business (50 or fewer emp.)

4.5/5

"Satisfied 3 Year Customer"

What do you dislike about BigCommerce?

It is hard to get an easy answer - you need to go to the community and "hope" someone else has raised the issue. Also, we cannot arrange our items on

BigCommerce Reviews (559)

View 2 Video Reviews
Reviews

BigCommerce Reviews (559)

View 2 Video Reviews
4.2
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DS
QA analyst
Small-Business (50 or fewer emp.)
"Faster and Flexible BM app than any other Business manager out there."
What do you like best about BigCommerce?

Bigcommerce has started a partner educational program which allows the users of the app to understand the flow of the BM which is a great thing to do. They also provide certificates for the course. You can implement Bigcommerce smoothly and replace the existing old BM. If site is having products and orders are being placed then this app is best for daily use. The Customer support is also good. They provide a solution instantly if you face any problem. The BM is easy to use on a daily basis. The Layout of the BM is easily understandable. If you are not IT professional then you can also use the BM easily. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

New issue that we faced in the project that when we integrated the third-party app "PIMBERLY - which is a product information management tool", there were some restrictions that caused an issue with updating the metafields of the products of the site This is why we needed to update the code and add a new metafield to get our work done.

If you find any issue with their BM, then they will release the required changes once in six months with all other changes. which is quite annoying. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business (50 or fewer emp.)
"Solid Foundation, But Improvements Needed"
What do you like best about BigCommerce?

The best part about using BigCommerce has been their support team. They’ve consistently gone above and beyond, always quick to respond and incredibly helpful when it comes to navigating the platform. Whether it’s resolving technical issues or guiding me through features, their support has made the entire experience so much smoother. Honestly, it’s been the biggest upside of choosing BigCommerce. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

One of the main downsides of BigCommerce is the limited customization options. To make meaningful changes, it often feels like you need a developer’s help, which can be frustrating if you’re looking for flexibility. On top of that, many of the available apps aren’t very integration-friendly, making it harder to streamline everything into one smooth workflow. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Flexible and Scalable Platform with Great Features, but Pricing May Challenge Small Businesses"
What do you like best about BigCommerce?

BigCommerce provides great flexibility and making it a great choice for all sized of business. BigCommerce is highly scalable, that means it can grow with a business as its needs evolved. It is also famous for it's inbuilt features likes SEO tools, customizable templates and a intuitive dashboard that simplifies managing a store. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Overall it's great but its pricing can be bit difficult for the small organizations and start-ups. Review collected by and hosted on G2.com.

Sri C.
SC
Project Manager
Small-Business (50 or fewer emp.)
"Best Ecommerce Platform"
What do you like best about BigCommerce?

Easy to use, import and export product data into the backend. You can track the order status, send invoice via email. There is no need to have several plugins or tools to do everything. Inbuild store also provides marketing applications to send promotional emails. No clunky feeling, clean dashboard, showing sales revenue, set up custom functions for the products as well. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Nothing as of now. The New version updates may be sometimes time consuming. Review collected by and hosted on G2.com.

DS
Quality Control Engineer
Small-Business (50 or fewer emp.)
"Reliable, Smooth and Easy to integrate - Business Manager App"
What do you like best about BigCommerce?

The app was easy to integrate and replace the existing BM. The UI of the app is user friendly. The BM is used daily for orders, updation of product details. It has an extra feature of App Marketplace in which we can easily integrate third party services through bigcommerce. It offers a lot of customisation options. Either we can use the storefront of bigcommerce or we can easily integrate other storefront too as we used in our project. Customer Support is very good solves all the issue raised related to app. Like we were facing issues related to checkout that if the user comes from checkout to storefront the user is logged out on the storefront as we are using storefront of next.js/vercel . Customer support helped us a lot in resolving this issue. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

1. Any issue raised related to app is released after a long time.

2. Products - UI lacks/Hangs when any product is opened. Review collected by and hosted on G2.com.

David H.
DH
Paid Search Strategist
Mid-Market (51-1000 emp.)
"BigCommerce Product Review (2025)"
What do you like best about BigCommerce?

I like the Built-in Features: BigCommerce has more native features than most competitors, reducing reliance on third-party apps. Out-of-the-box capabilities like faceted search, multi-currency support, real-time shipping quotes, and abandoned cart saver are huge wins.

API Flexibility is Great: With an open API structure and headless commerce capabilities, developers can build truly custom solutions while marketers still enjoy an intuitive backend.

Great Multi-Channel Selling: Native integrations with Amazon, eBay, Facebook, TikTok, and Google Shopping make omnichannel selling seamless. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

While the Stencil theme framework is solid, drag-and-drop design capabilities aren’t as intuitive as Shopify’s or Wix’s. Beginners might feel a steeper learning curve.

The App Ecosystem, Is growing fast, but still slightly behind Shopify in terms of third-party app variety.

While competitive at the entry level, BigCommerce automatically upgrades you to higher tiers based on your revenue, which can catch some users off guard. Review collected by and hosted on G2.com.

NK
Marketing and Content Creator
Small-Business (50 or fewer emp.)
"Robust and Modern e-Commerce Platform"
What do you like best about BigCommerce?

BigCommerce continues to evolve and improve. We haven't had any significant issues; some small incidents have occurred, but the website and checkout were not affected. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

The biggest challenge we’ve faced is maintaining customizations when updating themes, specifically the home page. It would be great if there were more product collections available such as customer browsing history, related to your search, etc. If BigCommerce offered tools to manage theme file updates, allowing changes to be merged or “version-controlled”, we could upgrade our site design without manual rework or risk of losing important modifications. Review collected by and hosted on G2.com.

Rebecca K.
RK
Customer Service Representative
Small-Business (50 or fewer emp.)
"Extremely Easy to Use with Lots of Options"
What do you like best about BigCommerce?

Big Commerce's user interface was, BY FAR, the easiest that I've used. It integrated easily with our ERP system and makes returns a breeze. It's secure and weeds out fraudulent orders exceptionally well. Because of it's integration with Zonos, we are able to ship around the world easily and accurately. Their customer service is exemplary as well. I never have to wait for someone to help and they always resolve the issue quickly and completely. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I haven't found a downside or "con" about Big Commerce yet! Review collected by and hosted on G2.com.

Sri C.
SC
Supply Chain Manager
Small-Business (50 or fewer emp.)
"Better Ecommerce platform with inbuild integrations"
What do you like best about BigCommerce?

its works well with Built in SEO, multi channel selling, customizing domains and adding other marketing application to promote my products. Its like an all in one built inn platform. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Nothing much but version upgrades are sometimes tedious and also creating custom functions is not beginner friendly may be using AI to create a Workflow would be very helpful, Review collected by and hosted on G2.com.

Sarah G.
SG
Web Developer
Mid-Market (51-1000 emp.)
"Great Ecommerce Platform for B2B Companies"
What do you like best about BigCommerce?

The support from BigCommerce has been great along with the features that get rolled out in the B2B space. We spent an extensive time choosing the right platform and we made the best decision going with BigCommerce. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I dislike the page builder if you are using the out of the box front-end. If you go headless there is a lot more flexibility but more difficult to maintain. I believe they are solving this issue with catalyst and makeshift. Review collected by and hosted on G2.com.