The Clearbit Web visitor tracking tool is very easy to install if you have access to your website's header tags. It is also free (for a limited amount of data).
Thus far, they have not done the usual thing with free tools and badgered me to sign up to a paid service. I know other companies charge a considerable sum to provide the same service. Review collected by and hosted on G2.com.
So far the only real issue is that the summary information about the visiting companies, e.g. their business category, doesn't always match their actual sector so we have to scrutinise every record. We also haven't worked out a successful workflow to target the visiting company and maximise the opportunity of the potential lead. We don't know specifically who has visited, let alone their job title. We don't know the search term by which they found us to help narrow the search down. Ethically, we also don't think people would like the opening gambit along the lines of 'we know you visited our website' would be received well by the recipient. So, we know we're potentially looking in the right haystack, but we still don't know exactly where to find the needle(s). Review collected by and hosted on G2.com.
This is a great feedback, Adam. We'd love to jump on a call and walk-through the companies that you identified as mis-matched. I'm going to have our Growth team reach out to you! Otherwise, I understand your perspective on ideal outreach workflow. We find that it differs from customer to customer in terms of how they prefer to approach engaging de-anonymized website visitors. That said, we have some great resources for you to check out that offer a variety of strategies - and hopefully one that fits how you'd like to run your program! Here they are:
https://clearbit.com/resources/webinars/how-to-turn-high-intent-website-visitors-into-revenue
https://clearbit.com/resources/playbooks/intent-based-outreach
https://clearbit.com/blog/how-to-use-clearbit-for-intent-based-outreach
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