Hightouch Features
What are the features of Hightouch?
Data Sourcing
- Data Enrichment
Security
- Security Compliance
- Data Encryption
Data Management
- Data Modeling
- Auditing
- Observability
- Data mapping
- Reporting
Functionality
- Debugging
- Workflow Automations
- Notifications
- API Integrations
- Programmed trigger of data sync
- Incremental data sync
- Data audit
Hightouch Categories on G2
Filter for Features
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. 78 reviewers of Hightouch have provided feedback on this feature. | 88% (Based on 78 reviews) | |
Expandability | Can be updated to accept new sources and types of data. 73 reviewers of Hightouch have provided feedback on this feature. | 86% (Based on 73 reviews) | |
Content Marketing | Based on 64 Hightouch reviews. Can act as a content marketing platform. | 79% (Based on 64 reviews) | |
Multiple Devices | Can engage with customers across any device with a consistent message. This feature was mentioned in 64 Hightouch reviews. | 77% (Based on 64 reviews) |
Intelligence
Marketing Metrics | Based on 67 Hightouch reviews. Provides analysis of marketing program ROI and efficiency. | 83% (Based on 67 reviews) | |
Predictive Modeling | Based on 58 Hightouch reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 72% (Based on 58 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. 60 reviewers of Hightouch have provided feedback on this feature. | 78% (Based on 60 reviews) |
Development
Real-Time Integration | Supports event or transaction based integrations that react to changes in real-time This feature was mentioned in 13 Hightouch reviews. | 95% (Based on 13 reviews) | |
API Designer | Based on 13 Hightouch reviews. Provides a web-based interface for designing, documenting, and testing APIs. | 92% (Based on 13 reviews) | |
Flow Designer | Allows for integration development through the visual development of integration logic flows with the help od a drag and drop user interface. 12 reviewers of Hightouch have provided feedback on this feature. | 92% (Based on 12 reviews) | |
Pre-Built Connectors | Facilitiates API development and integrations with prebuilt connectors, templates, and examples. This feature was mentioned in 14 Hightouch reviews. | 94% (Based on 14 reviews) | |
Custom Connectors | Provides the ability to create connectors from existing services and APIs in catalog. This feature was mentioned in 11 Hightouch reviews. | 89% (Based on 11 reviews) | |
Reusable connectors | Provides prebuilt, reusable connectors and workflows for all user integration requirements. This feature was mentioned in 13 Hightouch reviews. | 95% (Based on 13 reviews) | |
Multi - tenant architecture | As reported in 11 Hightouch reviews. Enables multiple tenants (customers) to securely share physical computing resources. | 89% (Based on 11 reviews) | |
Pre-built Connectors | As reported in 38 Hightouch reviews. Facilitiates API development and integrations with prebuilt connectors, templates, and examples. | 94% (Based on 38 reviews) | |
Custom Connectors | Provides the ability to create connectors from existing services and APIs in catalog. This feature was mentioned in 33 Hightouch reviews. | 87% (Based on 33 reviews) |
Management
Monitoring & Notification | Based on 14 Hightouch reviews. Console for monitoring resource utilization, system health, ability to start and stop processes, etc. | 86% (Based on 14 reviews) | |
Routing And Orchestration | Enables data routing on configuration basis and management of complex workflows through an orchestration engine. This feature was mentioned in 13 Hightouch reviews. | 90% (Based on 13 reviews) | |
Data Mapping | Facilitates to and fro data map according to the data model between applications/web services. This feature was mentioned in 14 Hightouch reviews. | 92% (Based on 14 reviews) | |
Data Transformation | As reported in 13 Hightouch reviews. Provides standard tools and functions to convert data values from the data format of a source system into the data format of a destination system. | 94% (Based on 13 reviews) | |
Reporting and Analytics | Provides dashboards to gain real-time insights into API performance, usage, and errors. This feature was mentioned in 36 Hightouch reviews. | 88% (Based on 36 reviews) | |
Data Mapping | As reported in 39 Hightouch reviews. Facilitates to and fro data map according to the data model between applications/web services. | 94% (Based on 39 reviews) |
Security
Data Encryption | Employs data encryption both at rest and in transit. This feature was mentioned in 12 Hightouch reviews. | 94% (Based on 12 reviews) | |
Security Standards | Based on 14 Hightouch reviews. Comply to key industry standards like SOC 2, ISO 27001, PCI DSS, HIPAA etc to protect and safeguard data. | 94% (Based on 14 reviews) | |
Communication Protocol | Supports secure communication protocols like FTPS, SFTP etc 13 reviewers of Hightouch have provided feedback on this feature. | 95% (Based on 13 reviews) | |
Security Compliance | As reported in 95 Hightouch reviews. Supports industry standards (GDPR, CCPA etc) before, during, and after the reverse ETL process. | 84% (Based on 95 reviews) | |
Data Encryption | Ensures data encryption across multiple levels of the reverse ETL process. This feature was mentioned in 83 Hightouch reviews. | 84% (Based on 83 reviews) |
Integration Options
Data Virtualization | Integrates data from disparate sources, without physical data movement 12 reviewers of Hightouch have provided feedback on this feature. | 93% (Based on 12 reviews) | |
Managed File Transfers | Provides one or more methods to securely transfer data from one location to another through a network This feature was mentioned in 11 Hightouch reviews. | 91% (Based on 11 reviews) | |
Big Data Processing | Provides integration to BigData sources such as Hadoop and other NoSQL sources (MongoDB, Cassandra and HBase) 11 reviewers of Hightouch have provided feedback on this feature. | 89% (Based on 11 reviews) | |
EDI | Based on 10 Hightouch reviews. Provides Integrations to EDI service providers. | 83% (Based on 10 reviews) | |
ERP Systems | Provides integrations to ERP Systems. 31 reviewers of Hightouch have provided feedback on this feature. | 91% (Based on 31 reviews) | |
Accounting Systems | Based on 28 Hightouch reviews. Provides integrations to accounting Systems. | 86% (Based on 28 reviews) | |
CRM and Marketing Automation Systems | As reported in 34 Hightouch reviews. Provides integrations to customer relationship management and marketing automation systems. | 94% (Based on 34 reviews) | |
EDI | Provides integrations to EDI service providers. This feature was mentioned in 26 Hightouch reviews. | 84% (Based on 26 reviews) |
Data Management
Data Integration | As reported in 70 Hightouch reviews. Integrates data and data-related technologies into a single environment. | 93% (Based on 70 reviews) | |
Metadata | As reported in 58 Hightouch reviews. Provides metadata management capabilities. | 87% (Based on 58 reviews) | |
Self-service | Empowers the user via a self-service capability to manage data workflows. 69 reviewers of Hightouch have provided feedback on this feature. | 92% (Based on 69 reviews) | |
Automated workflows | Completely automates end-to-end data workflows across the data integration lifecycle. This feature was mentioned in 68 Hightouch reviews. | 93% (Based on 68 reviews) |
Analytics
Analytics capabilities | Provides a high performance, flexibile analytics platform to support data management and embrace data driven decision making. This feature was mentioned in 51 Hightouch reviews. | 83% (Based on 51 reviews) | |
Dasboard visualizations | Based on 50 Hightouch reviews. Collect and displays metrics across the data integration via a dashboard. | 74% (Based on 50 reviews) |
Monitoring and Management
Data Observability | Involved solely in monitoring data pipelines, sending alerts and troubleshooting data. 60 reviewers of Hightouch have provided feedback on this feature. | 84% (Based on 60 reviews) | |
Testing capabilities | As reported in 57 Hightouch reviews. Deploys testing capabilities such as report testing, big data testing, cloud data migration testing, ETL and data warehouse testing. | 81% (Based on 57 reviews) |
Cloud Deployment
Cloud migration capabilities | Supports migration of component or pipeline to different cloud environments. 51 reviewers of Hightouch have provided feedback on this feature. | 86% (Based on 51 reviews) |
Data Management
Data Modeling | Supports the creation of SQL models to query any data warehouse. 106 reviewers of Hightouch have provided feedback on this feature. | 86% (Based on 106 reviews) | |
Auditing | Based on 88 Hightouch reviews. Detailed logging for auditing needs. | 82% (Based on 88 reviews) | |
Observability | Based on 106 Hightouch reviews. Real-time visibility into the reverse ETL process. | 86% (Based on 106 reviews) | |
Data mapping | Configures data mapping from data warehouse to target tools. 122 reviewers of Hightouch have provided feedback on this feature. | 89% (Based on 122 reviews) | |
Reporting | View the reverse ETL data via reports and charts through data viz and sync progress. 98 reviewers of Hightouch have provided feedback on this feature. | 81% (Based on 98 reviews) |
Functionality
Debugging | Ensures live debugging to alert if any failure during data sync. 105 reviewers of Hightouch have provided feedback on this feature. | 81% (Based on 105 reviews) | |
Workflow Automations | Based on 111 Hightouch reviews. Supports the creation of automated workflows and data pipelines. | 88% (Based on 111 reviews) | |
Notifications | As reported in 111 Hightouch reviews. Supports notifications in messaging applications such as Slack, and even in workflows. | 84% (Based on 111 reviews) | |
API Integrations | Based on 105 Hightouch reviews. Provides several pre-built connectors and API integrations to build data workflows. | 90% (Based on 105 reviews) | |
Programmed trigger of data sync | Based on 114 Hightouch reviews. Programmatic trigger of syncs via public APIs | 94% (Based on 114 reviews) | |
Incremental data sync | Native support for incremental syncing 114 reviewers of Hightouch have provided feedback on this feature. | 93% (Based on 114 reviews) | |
Data audit | Move sync logs back into warehouse for auditing 88 reviewers of Hightouch have provided feedback on this feature. | 83% (Based on 88 reviews) |
Generative AI
AI Text Generation | As reported in 31 Hightouch reviews. Allows users to generate text based on a text prompt. | 63% (Based on 31 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. This feature was mentioned in 17 Hightouch reviews. | 60% (Based on 17 reviews) | |
AI Text Summarization | As reported in 17 Hightouch reviews. Condenses long documents or text into a brief summary. | 61% (Based on 17 reviews) |
Agentic AI - Firewall Software
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data |
Agentic AI - DataOps Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
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