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Compare Hightouch and Twilio Segment 
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At a Glance
Market Segments
Mid-Market (63.1% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Free Per Month
$120 Per month
Hightouch
Star Rating
(379)4.6 out of 5
Market Segments
Mid-Market (63.1% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Integration with a score of 9.3, allowing seamless connections with various platforms, while Hightouch also performs well but slightly trails with a score of 9.1.
- Reviewers mention that Hightouch shines in Real-Time Integration, achieving a score of 9.6, which is crucial for businesses needing immediate data updates, compared to Segment's strong but lower score of 9.5.
- G2 users highlight Segment's superior Data Mapping capabilities, scoring 9.2 for its automated mapping features, while Hightouch's score of 9.4 indicates a strong performance but lacks the same level of automation.
- Users on G2 report that Hightouch offers better Workflow Automations with a score of 8.8, making it easier to set up complex data flows, whereas Segment's score of 8.6 shows it still provides solid functionality but may require more manual setup.
- Reviewers say that Segment's Quality of Support is rated at 8.6, which is good, but Hightouch outperforms with a score of 9.2, indicating a more responsive and helpful support team.
- Users report that Hightouch's Entry Level Price is a significant advantage, being free compared to Segment's $120 per month, making it a more accessible option for startups and smaller businesses.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Hightouch
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.0
300
8.9
426
Ease of Use
9.2
303
8.7
428
Ease of Setup
9.1
143
8.5
244
Ease of Admin
9.0
129
8.9
237
Quality of Support
9.2
252
8.6
367
Has the product been a good partner in doing business?
9.4
126
8.8
225
Product Direction (% positive)
9.4
276
8.3
386
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
78
8.5
142
|
Verified
8.6
73
8.7
146
|
Verified
7.9
64
Feature Not Available
7.7
64
8.6
138
|
Verified
Intelligence
8.3
67
8.0
122
|
Verified
7.2
58
6.9
85
|
Verified
7.8
60
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
Management
8.6
14
Not enough data
9.0
13
Not enough data
9.2
14
Not enough data
9.4
13
Not enough data
Feature Not Available
Not enough data
Security
9.4
12
Not enough data
9.4
14
Not enough data
9.5
13
Not enough data
Integration Options
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
38
8.9
47
8.7
33
8.1
39
Management
8.8
36
8.0
46
9.4
39
8.6
43
Integration Options
9.1
31
8.4
23
8.6
28
8.4
23
9.4
34
8.8
39
8.4
26
8.5
20
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data Management
8.6
106
7.9
7
8.2
88
8.1
7
8.6
106
6.7
7
8.9
122
8.1
6
8.1
98
6.9
6
Functionality
8.1
105
8.3
7
8.8
111
7.6
7
8.4
111
8.7
5
9.0
105
7.8
6
9.4
114
8.7
5
9.3
114
8.3
5
8.3
88
6.9
6
Security
8.4
95
8.3
5
8.4
83
7.7
5
Generative AI
6.3
31
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Hightouch and Twilio Segment are categorized as Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, and Data Governance
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.7%
Information Technology and Services
15.8%
Financial Services
14.8%
Marketing and Advertising
5.3%
Leisure, Travel & Tourism
3.4%
Other
42.0%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Most Helpful Reviews
Hightouch
Most Helpful Favorable Review
Yi Yun T.
Verified User in Real Estate
Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch,...
Most Helpful Critical Review
Verified User in Market Research
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time...
Twilio Segment
Most Helpful Favorable Review
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Most Helpful Critical Review
Verified User in Computer & Network Security
From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer.
Yi Yun T.
Verified User in Real Estate
Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch,...
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Verified User in Market Research
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time...
Verified User in Computer & Network Security
From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer.
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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