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Census Reviews & Product Details

Census Product Details

Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Leading enterprises including HubSpot, Activision, Canva, Orangetheory Fitness, Rippling, and Notion use Census to unite all their teams and applications around a single source of truth, achieving outcomes like reducing Customer Acquisition Costs by 50%, personalizing marketing for 170 million users, and reducing support times by 98%. By providing warehouse-native tools for Reverse ETL and embedded data integration, Census empowers business teams to launch faster, generate more valuable insights, and reduce the ticketing burden on data teams. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global.

Product Website

Seller

Fivetran

Discussions

Census Community

Languages Supported

English

Product Description

A single, trusted place to sync data from your warehouse to the business apps you love. Census empowers everyone in your organization to take action with good data, no custom scripts or engineering favors required.

Overview by

Hughbo Shim

Pricing

Pricing provided by Census.

Free

1 Destination

View More Pricing Information

Census Integrations

(5)

Verified by Census

Census Media

Census Demo - #5 in Best Software 2023, and Leader in Reverse ETL

In our first year on G2, customers named Census: #5 in the 50 Best IT Infrastructure Products in 2023, #2 in Top 25 New Software Products to Watch, and The Leader in Reverse ETL 3 quarters in a row

Census Demo - Data Activation: Unlock your warehouse and get good data everywhere

Stop losing valuable data using point to point integrations. Data Activation makes your data warehouse the source of truth for all your operations. Break down silos and sync data across CRM, MAP, ads, and success tools with Reverse ETL.

Census Demo - Census Reverse ETL: Sync data without code

Say goodbye to CSV files & Python scripts. Our intuitive UI means that anyone can sync data they need to the tools they love, no code or engineering favors required.

Census Demo - Census Segments: Build audiences without SQL

Census Segments provides a single place to build audience segments on top of your data warehouse, and sync them with all your advertising and marketing tools. No more CSV uploads or SQL required. Experiment with audiences faster, all while using trusted data from your company’s source of truth (t...

Census Demo - Trusted Data Activation partner for modern data and marketing teams

Customers like Figma, Canva, Bold Penguin, and LogDNA use Census to get the freshest, most reliable data into the apps they love. Business ops teams are empowered to take action and operationalize data.

Census Demo - Census is the Leader in the Reverse ETL category

G2 names Census the undisputed leader in Reverse ETL, proving that we’ve built the best platform to make data actionable. Our customers are syncing billions of records to operational tools and using data for so much more than dashboards.

Official Downloads

(5)

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Case Studies: Reverse ETL Success Stories from Census Customers

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UH

Verified User in Human Resources

Mid-Market (51-1000 emp.)

5/29/2025

"Great tool for consolidating data sources and enabling 3rd party platforms!"

4.5/5

What do you like best about Census?

Ability to pull data from 3rd party tools and consolidate in CRM and other platforms. Review collected by and hosted on G2.com.

What do you dislike about Census?

Need a fair amount of technical knowledge or SQL to run more complex queries. Review collected by and hosted on G2.com.

DH

Deric H.

Director of Business Technology / Salesforce Technical Architect and Developer

Mid-Market (51-1000 emp.)

8/5/2024

"Census is an absolute game changer"

5/5

What do you like best about Census?

Census offers a highly efficient, low-maintenance platform for loading business-critical data into third-party systems. Previously, we relied on custom integrations that demanded significant maintenance and ongoing management to ensure performance and efficiency. With the Census platform, this burden is completely eliminated, allowing us to concentrate on the data itself rather than the upkeep of data pipelines and complex integrations. Impressively, our first data sync took only minutes to implement, a process that would typically require hours or even days with the assistance of a data engineer. Additionally, their support team is incredibly helpful and knowledgeable, ensuring any issues or questions are promptly and effectively addressed. Review collected by and hosted on G2.com.

What do you dislike about Census?

I have yet found any issues working with the Census platform or their team. Review collected by and hosted on G2.com.

What problems is Census solving and how is that benefiting you?

The primary focus of out integration is with Salesforce. We load and process a ton of data from Salefsorce and other sources into our BI/DW for processing. Census then allows us to easily load that processed data back into Salesforce for our users to consume and use for critical business decisions. Review collected by and hosted on G2.com.

SC

Steve C.

Chief Data Officer

Small-Business (50 or fewer emp.)

8/5/2024

"Incredibly flexible tool for all your reverse ETL needs"

4.5/5

What do you like best about Census?

Every need I have to push data back from my DWH into various tools / locations, Census can do it for me. It allows our business to move at high speed and continue to be fully data focussed and data driven. It's UI/UX is very simple and intuitive so there's no steep learning curve like often is the case with similar tools. Review collected by and hosted on G2.com.

What do you dislike about Census?

I haven't yet come across anything I dislike. Everything I've wanted to achieve with Census, I've been able to do so far. Review collected by and hosted on G2.com.

What problems is Census solving and how is that benefiting you?

It's allowing me to nimbly support all areas of the business: Product, Support, Sales and Marketing by making the data they need available in the tools they use. As a fast growing, scale-up business we're constantly evolving and so these needs are ever changing. Census makes it very quick and simple to populate the data needed with minimal effort and the sync options offer great flexibility for each need. Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/29/2025

"Remove friction and lightweight"

5/5

What do you like best about Census?

The ability to sync data from dw back to external systems easily and reliably Review collected by and hosted on G2.com.

What do you dislike about Census?

Not enough connectors and the fields available as the unique key is limited. Sometimes, the system has a few keys that are unique, we should be able to choose one of them. Review collected by and hosted on G2.com.

UA

Verified User in Accounting

Mid-Market (51-1000 emp.)

11/21/2023

"Excellent reverse ETL and data pipelines tool"

4.5/5

What do you like best about Census?

Census interface makes it easy to connect two platforms, since the implementation and day to day usage were quite simple. Also, it has error detection capabilities that I haven't seen in other solutions. It also seems to have a very robust connection engines, since I seldomly experienced downtimes. That way, you don't have to necessarily keep an eye on it at all times and can be logged out of the admin platform for days. Review collected by and hosted on G2.com.

What do you dislike about Census?

Census' principal downside is its price, since it can be quite steep for medium-to-small companies. It also lacks some on-the-fly transformations functionality, at least on the tier I was registered to. Review collected by and hosted on G2.com.

TP

Tim P.

Director of Data

Small-Business (50 or fewer emp.)

8/6/2024

"Excellent Reverse ETL tool"

4.5/5

What do you like best about Census?

Census is really simple to use, easy to understand as a use case, and quick to get setup and start receiving value. Review collected by and hosted on G2.com.

What do you dislike about Census?

Some of the features involving users outside the Data teams are harder to implement in my opinion. Review collected by and hosted on G2.com.

What problems is Census solving and how is that benefiting you?

I am able to push data from our warehouse into a number of downstream platforms to help support our Marketing/Support/RevOps/Sales/Engineering teams. I am able to provide a clear and valuable use case for this tool and it is really easy to show the value of the tool to other, non data savvy teams. Review collected by and hosted on G2.com.

PV

Pierre-André V.

Partner, Head of Information Technology

Mid-Market (51-1000 emp.)

8/19/2024

"Works well to send data back from Snowflake to marketing platforms"

4/5

What do you like best about Census?

It was easy to implement and configure. It reads all the journal entries and data capture changes from the data warehouse and is able to send events to various marketing platforms. We used that to send marketing communications to our customers. Review collected by and hosted on G2.com.

What do you dislike about Census?

I think the tool is still pretty young. The number of SaaS tools it connects to is still somewhat limited. Also the configuration options for some tools such as Mailchimp is again quite limited, it may not covered all business cases. Review collected by and hosted on G2.com.

AG

Ankit G.

Principal Consultant

Enterprise (> 1000 emp.)

8/19/2024

"Nice and easy reverse ETL"

5/5

What do you like best about Census?

Ease of use is it's plus point for me. No technical skills are required for using it as reverse ETL tool. Customer support is good. Review collected by and hosted on G2.com.

What do you dislike about Census?

It's not a very complex tool with tons of features. But It does what it supposed to do. Review collected by and hosted on G2.com.

RM

Ricardo M.

Chief Growth Officer

Small-Business (50 or fewer emp.)

11/14/2024

"Great no-code for mvp and startups"

3.5/5

What do you like best about Census?

The best thing about census was the speed you can implement and how can you start delivering results in a fast and realiable way. With tons of conectors and features easy to start you can start your etl and data activations process fast. Review collected by and hosted on G2.com.

What do you dislike about Census?

A little bit costly when comparing running other etl tools. Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/24/2022

"Census ingestions and syncs"

5/5

What do you like best about Census?

Ease of Use

Short learning curve

Support for Salesforce/Marketo/Redshift/DBT

Error notifications when a sync doesn't happen for whatever reason

Very responsive support team Review collected by and hosted on G2.com.

What do you dislike about Census?

That Census is phasing out ingestions and maybe that's the reason why there is no way of knowing why an Ingestion failed.

Manual dependency on the support team to add fields to the ingestions, once again due to it being phased out, makes little sense to automate this. Review collected by and hosted on G2.com.