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RudderStack Reviews & Product Details

RudderStack Product Details

Pricing

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1000000 events Per Month

RudderStack Media

RudderStack Demo - RudderStack Architecture Diagram
With RudderStack, you can build and deploy efficient pipelines that collect customer data from every app, website, and SaaS platform, then activate your data in your warehouse, business, and marketing tools.
RudderStack Demo - RudderStack Profiles
Accelerate customer 360 by automating identity resolution and building complete profiles in your warehouse
RudderStack Demo - Get Started
Get Started Page in the RudderStack Dashboard
RudderStack Demo - Source Details Page
After configuring your first data source, you will see the following source details page.
Play RudderStack Video
Play RudderStack Video
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RudderStack Reviews (51)

Reviews

RudderStack Reviews (51)

4.7
51 reviews

Pros & Cons

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Steven C.
SC
Data Consultant
Mid-Market (51-1000 emp.)
"Smooth migration from Segment"
What do you like best about RudderStack?

Rudderstack does everything we need from a CDP while also utilising the investments we have made in our data platform. It's effectively the best of both worlds, end-to-end data collection, governance, and activation while being lightweight, flexible, and not over engineered. The migration was smooth and the UI is intuitive. We have also had a great experience working with the team and they deliver on their roadmap. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Some of the initial Profiles and rETL setup was a bit fiddly but progress on the roadmap has resolved a lot of these pain points since we onboarded. We would still like even greater observability of data flowing through the pipes but that is also supposed to be coming soon. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Hi Steven! It’s fantastic to hear that RudderStack strikes the “best-of-both-worlds” balance for your team. Leveraging your existing warehouse investment while still delivering the end-to-end data collection, governance, and activation you expect. (Smooth migrations and an intuitive UI are exactly what we strive for, so your call-out really means a lot.) We’ll also pass the kudos along to our success and engineering teams - nothing makes them happier than hearing they’re living up to the roadmap commitments! Your insights directly shape our product direction, so please keep them coming. Whether it’s a quick Slack message or a deeper roadmap chat, we’re always eager to learn how we can make RudderStack even more lightweight, flexible, and transparent.

Thanks again for being part of the RudderStack community!

Verified User in Internet
AI
Small-Business (50 or fewer emp.)
"Great tool for event tracking"
What do you like best about RudderStack?

I really like RudderStack for several reasons. It’s cost-effective and incredibly easy to set up both sources and destinations once you get used to it. The built-in transformations are helpful, but the real power lies in the custom transformations—you can write your own logic in JavaScript or Python, giving you a high degree of flexibility to handle complex use cases. It also supports connectors for most of the tools we use, which makes integration seamless. Above all, the support team is outstanding—they’ve been consistently responsive and helpful whenever we’ve encountered issues. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

While RudderStack offers solid documentation, it can still take some time to figure out how to set up new sources, destinations, or transformations. Short instructional videos or quick-start walkthroughs would make the onboarding process much smoother, especially for new users. Additionally, while the platform is very developer-friendly—which is great—it can feel a bit overwhelming for users with less technical experience. A more guided UI or simplified setup paths could help make it more accessible to a broader audience. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thanks a ton for taking the time to leave such a thoughtful review! I’ve shared your kudos with our support team; it always energizes the crew to know their quick responses are landing well. We also take your onboarding suggestions to heart and have several initiatives in the works to make getting started faster and easier. You’ll begin to see improvements roll out over the next few weeks - and in the meantime, if you run into any bumps, please reach out through the in-app chat or your usual support channel. We’re always here to help you keep those events flowing smoothly.

Thanks again for being part of the RudderStack community!

-Mackenzie Hastings

See how RudderStack improved
Verified User in Apparel & Fashion
AA
Mid-Market (51-1000 emp.)
"Reliable, developer-friendly CDP that integrates seamlessly into the modern data stack"
What do you like best about RudderStack?

RudderStack makes it easy to collect, transform, and route event data to downstream tools like Snowflake, Klaviyo etc. Its warehouse-first approach aligns well with modern data workflows, and the open-source flexibility is great for teams that want more control. We’ve used it to unify customer behavior data across web and mobile into our analytics layer with minimal latency and strong governance. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Setup can also be tricky without solid engineering resources on hand Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Hi there, thanks so much for the thoughtful review! We're thrilled to hear that RudderStack is helping you unify web and mobile data with low latency and strong governance. That’s exactly the kind of outcome we aim for. 🙌 And we love that RudderStack is saving your team time by centralizing tracking and keeping things consistent across tools. That’s a big win, and we’re so glad to be part of your stack. Thanks again for taking the time to share this, your feedback means a lot and helps us keep improving. Don’t hesitate to reach out if we can ever support you further!

—The RudderStack Team 🚀

See how RudderStack improved
Chris P.
CP
Director of Product Management
Mid-Market (51-1000 emp.)
"Director of Product Management"
What do you like best about RudderStack?

The RudderStack products is a cost effective alternative to Segment. The team at Rudderstack is phenomenal and has been a great partner. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

RudderStack is a newer platform so doesn't have the number of capabilities that you'd get with an alternative platform. They're closing the gap on this quickly though. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thank you for taking the time to share your feedback! We're thrilled to hear that you're finding value in RudderStack and that our team has made a strong impact as a partner, that’s exactly the kind of experience we strive to deliver. We also appreciate your feedback regarding platform capabilities. Over the past year, we’ve made significant strides in expanding our integrations, deepening our warehouse-native architecture, and improving observability, governance, and transformation features.Your input plays a critical role in shaping our roadmap, and we’re excited about what’s coming next. Stay tuned and thanks again for being part of the journey!

—The RudderStack Team

Verified User in Consulting
AC
Small-Business (50 or fewer emp.)
"Easy way to collect and send customer data"
What do you like best about RudderStack?

Setup was quick and the UI is simple. I connected sources and destinations without much help. It sends the same clean data to our warehouse and to our tools at the same time. The tracking plan keeps events consistent. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

You need to plan event names and properties well, or things get messy later. Debugging failed events can take a bit of time. Pricing can grow with high volume, so you have to watch usage. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thank you for taking the time to share your experience, we’re thrilled to hear that you found RudderStack easy to set up and appreciated how it streamlines sending clean, consistent data across your tools and warehouse. Keeping event tracking organized and unified is exactly what we aim for. We also appreciate your thoughtful feedback around event planning, debugging, and pricing. If you haven’t already, we’d love to walk you through our latest updates or review your current setup to ensure you’re getting the most value out of RudderStack.

Thank you again for being part of the RudderStack community!

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"Amazing Data Governance and rETL capabilities"
What do you like best about RudderStack?

They excel at making CDIs powerful and developer friendly and enable easy event tracking, unification, and activation. We also need the GDPR, and compliant solutions they offer. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

I do not have any cons - RudderStack gives us exactly what we need to do business. They require an initial setup but that’s what makes the tool powerful. It’s built for teams that value owning their data and pipelines end to end Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thank you so much for your thoughtful review and for highlighting our data governance and rETL capabilities! We're especially glad to hear that you find our platform both powerful and developer-friendly, that's exactly what we strive for. We’re also thrilled that our GDPR-compliant features are meeting your needs, and it’s great to know that the initial setup process has been a worthwhile investment for your team’s long-term success. If there’s ever anything more we can do to support your goals, feel free to reach out directly, we're here to help.

Thanks again for being part of the RudderStack community!

See how RudderStack improved
Daniel I.
DI
CTO
Mid-Market (51-1000 emp.)
"Solid, developer-friendly platform"
What do you like best about RudderStack?

RudderStack simply works. Its standard API made the switch from our previous provider painless, and the wide range of integrations covers all our current use cases. Advanced features—models, reverse ETL, and real-time transformations—give us ample flexibility, and technical support has been consistently responsive and effective. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Non-technical (accounting / billing) support has been noticeably slower and less efficient. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thank you for the thoughtful review and for choosing RudderStack!

We’re glad to hear that the transition from your previous solution was seamless and that our capabilities are serving your team well. It's especially rewarding to know our technical support has been a strong partner in your success - developer experience is at the heart of what we do. We also appreciate your candid feedback regarding non-technical support. We're actively working on improving our internal processes to ensure all aspects of the customer experience, technical and operational, meet the high standard you expect. Your input helps us get better.

It’s exciting to hear how you're using RudderStack to centralize your analytics event flow. We look forward to continuing to support your data infrastructure and helping you unlock even more value.

— The RudderStack Team

See how RudderStack improved
Marcel M.
MM
Data Engineer
Mid-Market (51-1000 emp.)
"Rudderstack is helping my company to implement great data solutions"
What do you like best about RudderStack?

Rudderstack tools make the life of the data engineers easier within its implementation and integration use cases. The customer support is also great. We use it on a daily basis Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Some tools don't have the option to customize 100% the functions yet Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thank you so much for your feedback and for being a valued part of the RudderStack community! We're thrilled to hear that our tools are making a real impact for your team and that you're experiencing the benefits of our integration capabilities. It's also great to know our customer support has been helpful - supporting your success is a top priority for us.

Thanks again for sharing your experience. Your feedback helps us prioritize what matters most to users like you. We’re excited to keep supporting your data journey!

See how RudderStack improved
Verified User in Medical Devices
AM
Enterprise (> 1000 emp.)
"Rudderstack as breakthrough for Data Tracking"
What do you like best about RudderStack?

What I like the most about Rudderstack is the simplicity with which different platforms can be connected, and the fact that an individual payload can be transformed on the fly and send to a wide range of destinations, including webhooks Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

The User Interface is a bit confusing, especially when having a lot of source systems and/or destinations. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thanks so much for taking the time to leave this thoughtful review! We’re thrilled that RudderStack is helping you move the right data to the right destinations with minimal effort. Making data pipelines powerful and developer-friendly is exactly what we aim for. Your feedback directly influences our roadmap, so please keep it coming. You can always reach our product team in the RudderStack Slack channel or at hello@rudderstack.com.

Thanks again for being part of the RudderStack community!

Venkata M.
VM
Bench Sales Recruiter
Small-Business (50 or fewer emp.)
"Unlocking Insights with RudderStack"
What do you like best about RudderStack?

RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decisions effectively.Rudderstack is designed to be highly adaptable.It enables real-time data processing allowing business to respond quickly to customer interactions and behaviour,RudderStack is built to scale with organizations accommodating increased data volume and complexity without sacrificing performance. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

New users may face a steep learning curve when first using the platform,For larger organizations or those needing extensive feautres the pricing model can become a concern,users have reported challenges with performance while handling very high volumes of data. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

Thank you so much for your detailed review and for highlighting how RudderStack has helped your organization integrate and manage customer data effectively. We're especially glad to hear that you're benefiting from our real-time data processing capabilities and scalable architecture. We also appreciate your feedback regarding the learning curve and performance at very high data volumes. We’re actively working to improve onboarding for new users through enhanced documentation, guided tutorials, and hands-on support. Regarding performance and pricing for larger-scale use cases, our team is continuously optimizing the platform and exploring more flexible pricing options to better serve our enterprise customers. Your insights are invaluable in helping us grow and deliver even more value. If you're open to a deeper conversation about your experience or specific challenges, we'd love to connect directly.

Thanks again for being a part of the RudderStack community!

— Mackenzie Hastings

See how RudderStack improved

Pricing Options

Pricing provided by RudderStack.

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1000000 events Per Month

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Starting at $500.00
Per Month

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