Insider Reviews & Product Details

Insider is an intuitive and easy platform — the interface feels very user-friendly, even when managing complex automations. The integration process was quite detailed, but it went smoothly thanks to the continuous support and close follow-up from the Insider team. Their customer support really stands out: they’re always available, quick to respond, and genuinely committed to helping us find solutions. Review collected by and hosted on G2.com.

There are a few areas that could be improved, mainly related to reporting and some usability details. Certain reporting views could be more flexible or easier to customize. Also, small process improvements would make the overall experience even faster and smoother. Review collected by and hosted on G2.com.

-We’ve been using several tools from Insider, including Onsite, WebPush, and Smart Recommender. While each tool has its own strengths—and we plan to explore a few more soon—my personal favorite is the Smart Recommender. It has completely transformed the user experience, allowing us to display exactly what our visitors are looking for. This perfectly hits their sweet spot and drives conversions quickly and effectively. Review collected by and hosted on G2.com.

Understanding the capabilities of the various tools and using them to their full potential can sometimes be challenging. However, the Insider support team guided us through the process, and in a short time, we were able to fully leverage the tools to our advantage. Review collected by and hosted on G2.com.

At Me And My Golf, meandmygolf.com, we use Insider to manage and engage a huge base of subscribers through our newsletters. The platform makes it easy to organize campaigns, segment our audience, and track results. I especially appreciate the automation features, they save a ton of time and let us deliver personalized messages at scale. Insights from the reporting tools help us improve every send and make sure we're reaching the right people. Review collected by and hosted on G2.com.

There’s not much to complain about. Sometimes I’d like even deeper analytics or easier integrations with other systems, but for our main needs, it handles everything reliably. Very often some changes requires Insider support to be solved, they work always fine, but they have very long waiting time. Review collected by and hosted on G2.com.

Insider's Smart Recommender transformed our business. With AI-driven personalized recommendations based on each user's browsing history, we saw our AOV soar 3.6X on our website. Its flexible algorithm adapts effortlessly, and insightful campaign data is conveniently visualized in one place, saving us a lot of time. The platform also provides performance data that is insightful and easy to understand. We are able to visualize all of our campaigns and their performances right from one place - the Homepage dashboard, and this saves us a lot of time. Apart from this there are analytics dashboards for each of the products too that gives you an in-depth understanding of how your campaigns are performing. Insider's exemplary Customer Support team should also be mentioned because they provide top-notch strategic support. They add a lot of value to our business as they offer great inputs and thoughts on how we can keep improving our business output. Review collected by and hosted on G2.com.

We were not able to start using Insider by ourselves without a bit of onboarding and induction from the team. This is not so much a problem, but just something we would’ve liked. Review collected by and hosted on G2.com.

Insider has empowered our toys brand to deliver truly personalized web experiences and seamless omnichannel communication. Setting up creative web campaigns is intuitive, and Architect’s drag-and-drop journey builder lets us craft automated flows that connect with customers across email and SMS.

We especially appreciate the AI-driven features: predictive segmentation ensures our messages are relevant, while campaign automation makes it easy to reach shoppers with timely reminders and offers. Personalizing product recommendations based on browsing and purchase behaviors has driven real results, and the integration of web, email, and SMS lets us maintain a cohesive, consistent voice across channels.

The unified dashboard and detailed journey analytics give our team quick insights and let us make changes on the fly, keeping us agile in a competitive retail market. Review collected by and hosted on G2.com.

There’s a learning curve to mastering all the features, especially for advanced cross-channel journeys, but Insider’s customer support and knowledge resources are quick to help and make it easier to become proficient. Review collected by and hosted on G2.com.

Insider’s ready-to-use web push templates have been a game-changer. Whether it is sending personalized messages to customers in bulk or running a promotional campaign for a new product launch or informing customers about discounts and promotions or back in stock alerts and more, Insider has it all.

Integrating these ready-to-use web push notifications in our app has been seamless and customers who had stopped engaging with our app are now back. Review collected by and hosted on G2.com.

Understanding the tool did require a bit of hand-holding initially, but Insider’s team offered to help us at every step of our journey. Review collected by and hosted on G2.com.

From a marketing perspective, we chose Insider as our main communication platform because it allowed us to deploy an easy-to-use solution across 17 countries, ensuring compliance with various data privacy laws while integrating information from multiple sources.

Our IT department sought a platform that could be implemented smoothly, offered robust data security, provided the necessary integration features, and was adaptable for future needs.

We are fortunate to have a dedicated team supporting our efforts, who truly understand our goals and requirements.

The support structure is straightforward and efficient, and we greatly value our interactions with the CSM team, who consistently provide the assistance we need.

All marketing teams use the platform daily, whether it's integrating communications, analyzing results, or creating new campaigns for email, WhatsApp, and SMS. Review collected by and hosted on G2.com.

Insider's primary area of activity is e-commerce, and many of its features are clearly designed with e-commerce in mind, which is understandable. Since we use it for a non-profit education application, we sometimes need to think creatively to adapt these features to our needs.

Most of the time, though, it still performs better than competing solutions. Review collected by and hosted on G2.com.

Insider’s Social Proof technology is something that we were looking for to drive more conversions and purchases. The best part of using Social Proof is that all its campaigns are customizable. And because of this, we were able to personalize them to our business requirements. The campaign showed how many website visitors were viewing each of the products and this motivated our users to buy the popular products that were in demand. This led to a boost in conversions and revenues. Review collected by and hosted on G2.com.

However, we had our doubts on its effectiveness, we were surprised with the results that we received. In just a month’s time, our sales and revenue were a lot more than we were expecting. Review collected by and hosted on G2.com.

Insider’s Web Suite makes it incredibly easy to manage our customer data across web and mobile channels, all through a unified dashboard that provides a complete view of every interaction. Creating and launching targeted campaigns is simple and intuitive, letting our team quickly engage users with personalized experiences. We’ve seen our conversion rates and customer satisfaction improve thanks to real-time personalization, as the platform dynamically adapts each website experience to visitors’ needs.

The support team is responsive and helpful, always there when we need assistance. Additionally, the AI-powered assistant has taken over many customer inquiries, which frees up our staff to focus on more impactful work and greatly streamlines our support workload. Review collected by and hosted on G2.com.

The initial setup process did take some time and needed input from our tech team, but after configuring Insider’s Web Suite, everything has worked smoothly and reliably for our marketing and support efforts. It would also be helpful to have more out-of-the-box integration options for local messaging platforms like SMS and WhatsApp, but the strengths of the system outweigh this minor limitation. Review collected by and hosted on G2.com.

Using Insider’s Onsite tools, we created a persona-based customer journey that generated six-figure revenue for us each month. Other than Onsite we also used Web Push and Smart Recommender tools. From the very first month of using the coupon sidebar template, we witnessed a significant increase in conversions. The responsive banners enabled us to adopt a single template for both mobile and web personalization, making multi-channel campaign launches extremely convenient. Review collected by and hosted on G2.com.

The Insider team was really helpful throughout our entire marketing journey. They were highly responsive and proactive in addressing our queries. We were struggling with innovative ideas for our campaigns, but our new account manager assisted us with new ideas for future concepts, especially as we approached the peak season. Review collected by and hosted on G2.com.