Safari Portal Reviews & Product Details

Safari Portal just gets it. It’s slick on the front and back end—our clients love the polished look, and our team loves how ridiculously easy it is to use. No manuals, no meltdowns. You don’t need a degree in computer science to build a trip (thank god), and it keeps getting better with every update.

They’re constantly evolving—adding features, squashing bugs, solving real problems before we even know we have them. Each time I log in, there’s something new that makes our lives easier.

Honestly, we’re doing more and more within Safari Portal and relying less on all the clunky side tools we used to juggle. It’s become central to our workflow. And the team? Responsive, reliable, and refreshingly human. No bots, no ticket black holes—just good people who care. Review collected by and hosted on G2.com.

I mean… I should say something here to sound balanced, right? But truthfully, there’s nothing major I dislike. Review collected by and hosted on G2.com.

I’m genuinely loving Safari Portal - it's a real game-changer! The platform is absolutely beautiful; everything from the layout to the image-forward design feels polished. It’s also incredibly intuitive—quick to learn, easy to navigate, and surprisingly efficient to build with. I feel like it strikes that perfect balance between style and functionality, and it helps me present documents and proposals in an elevated way, above the masses. Honestly, it’s a dream. Review collected by and hosted on G2.com.

Nothing yet! The team are open and responsive to suggestions, and I've already seen updates and improvements come through that make my life easier. Review collected by and hosted on G2.com.

Fundamental to sustaining and scaling a successful travel business are story telling and seamless operations. Safari Portal accomplishes both with tremendous ease, efficacy, and éclat. The comprehensive software and intuitive interface provide a centralized ERP and CRM system, enabling seamless planning, processing, and managing of all business operations, from client profiles to project proposals and payments. What’s more, with Safari Portal’s award-winning itinerary builder, advisors can quickly create and share custom itineraries, unmatched in visual design and methodical dissemination; securing new clients and driving sales faster and further. From client captivation to corporate coordination, independent advisor to host agency, Safari Portal deftly delivers. Review collected by and hosted on G2.com.

After using Safari Portal for six months, I have neither complaints nor suggestions for improvement. The product continues to exceed my expectations. Review collected by and hosted on G2.com.

What I love most about Safari Portal is that it’s a true all-in-one solution — a beautiful CRM, proposal and itinerary builder, marketing platform, and now with integrated Forms, a seamless end-to-end system. The client-facing side is absolutely stunning; every proposal feels like a luxury experience my clients rave about. On the backend, it’s intuitive and visual in a way that supports my ADHD and makes the work feel lighter instead of overwhelming. I also appreciate that this platform was built by a woman who clearly understands both travel advisors and the clients we serve — the workflows, automations, and thoughtful design save me hours and give me confidence. Compared to other platforms I’ve tried (TravelJoy, Vamoos, Travefy, VacationCRM, Ezus, Indie/Tuttle, and more), Safari Portal stands out as the most reliable, polished, and advisor-friendly system on the market. Review collected by and hosted on G2.com.

I’m updating my earlier review after learning that Safari Portal does in fact offer offline access through the Travel Portal app, along with export options for itineraries, lookbooks, and Guest Portals. With that, I can confidently say there are no downsides. Safari Portal is the most thoughtfully built platform I’ve ever used as a travel advisor: an all-in-one CRM, proposal builder, itinerary creator, marketing tool, and now with Forms, a seamless end-to-end system. The client-facing designs are stunning, the workflows are intuitive, and the automations save me both time and money. As someone with ADHD, I especially appreciate how visual and clutter-free the interface is — it actually supports the way I work. Safari Portal isn’t just a platform, it’s the gold standard for modern travel advisors. Review collected by and hosted on G2.com.

What I love most about Safari Portal is how efficiently it allows us to present high-end, complex itineraries to our clients. The platform's polished visuals, intuitive drag-and-drop functionality, helps us bring each journey to life in a way that feels personal, elevated, and seamless. It saves our team hours of formatting and back-and-forth, while giving our clients an interactive, visually engaging itinerary they can easily explore. From designing a bespoke safari or a multi-country family trip, Safari Portal helps us present our work in a way that reflects the caliber of service we provide. Review collected by and hosted on G2.com.

Excited for in-app chat! Once this is available, it'll be a game changer. Review collected by and hosted on G2.com.

We switched to Safari Portal and while the migration was a heavy lift, we’re very glad we did. Its broad set of features lets us keep far more under one roof instead of juggling multiple systems. The platform is evolving rapidly, with new and improved functionality rolling out regularly. The team is also highly receptive to feedback and suggestions, which is fantastic. We’ve especially appreciated the hands-on support from Jess and the rest of the Safari Portal team. Review collected by and hosted on G2.com.

Given our predominantly German-speaking client base, we’d love a more robust AI translation integration, especially for nuanced, client-facing documents. Review collected by and hosted on G2.com.

I can't speak highly enough about the team behind the scenes. Yes, it makes gorgeous itineraries. However, what really stands out is the responsiveness of the team to issues, questions, ideas, or just about anything. Having a founder that is so invested in making a great product that they can take praise and constructive criticism is a godsend. That has enabled us to tailor the product to be a perfect fit for our team and our clients. It was also super easy to onboard our entire team and the platform is quite intuitive to use. We also love the recorded webinars weekly to help us all to become super-users! We are literally in this software all day, every day, and we love it! Review collected by and hosted on G2.com.

So far, no downsides! We're anxiously awaiting financial capabilities and CRM, but I know they're in the works! Review collected by and hosted on G2.com.

This app generates stunning documents and is incredibly easy to use. Beautiful, colorful, branded travel itineraries created by Safari Portal are perfectly suited to our high-end clients. The team at Safari Portal has thought of EVERYTHING, and yet is constantly pushing themselves to be better. The constant innovation, feedback from clients, and superior support have made this transition as flawless as possible. I couldn't ask for better partners and can't wait to see what the future holds. Review collected by and hosted on G2.com.

I honestly don't have anything negative to say. Review collected by and hosted on G2.com.

Safari Portal is incredibly user-friendly. It has a well-designed UI and excellent functionality. It is a pleasure to use and generates high-end products that you can be proud to share with clients. The team is very hands-on, providing consistent updates, communication, and training sessions for their users. They are open to suggestions and quick to respond to queries. This software is continuously improving while remaining highly polished, beautiful, and delivering exactly what it promises, making it a brilliant sales, marketing and administrative tool. Review collected by and hosted on G2.com.

Nothing. Bugs are attended to promptly, and the speed at which new features are released with support is incredible. Review collected by and hosted on G2.com.

"Hospitality is about making people feel seen, creating moments of genuine connection, and transforming ordinary transactions into extraordinary experiences." This philosophy, as expressed in Unreasonable Hospitality, perfectly encapsulates Safari Portal and what it brings to our industry.

When I first saw it in use last year by a DMC, I was blown away by the itineraries I saw. But it isn't just an itinerary builder. It is a method and system for managing the entire pre-travel (and on-trip) experience. The platform is easy to use, very flexible to craft visually stunning itineraries and lookbooks to motivate guests and trip leaders (pied pipers). Every detail can be seamlessly woven into a digital format that guests can access effortlessly on any device.

However, much like the retail strategy Signal of Scarcity/Luxury or Minimalist Luxury Aesthetic, Safari Portal works well when utilizing restraint. A minimalistic, spacious retail shop subconsciously signals that products are expensive. Customers associate cluttered stores with lower-cost, mass-market goods, while high-end retailers use space as a status symbol.

The lookbooks, itineraries, guestportals, and online invoicing and payment systems reflect the notion that travel should feel like an elegant coffee table book, not a hectic catalog.

From the operational side, Safari Portal dramatically reduces the time spent building itineraries while enhancing quality every directly. The ability to store pre-designed templates, automate pricing calculations, and integrate supplier information means that itineraries are crafted in a fraction of the time, allowing me to focus on other tasks. Review collected by and hosted on G2.com.

None that I've noticed. Though I wish there was an on the go app version for users. Review collected by and hosted on G2.com.