Siteimprove Reviews & Product Details

We’ve been using this software daily for over 10 years, and it has consistently proven to be a cornerstone of our digital operations. From day one, it has provided the stability, flexibility, and depth we need to manage our web presence effectively.

On a tactical level, its tools for maintaining site integrity — such as identifying and fixing broken links, monitoring redirects, and flagging crawl errors — have saved our team countless hours. The automation of these everyday tasks ensures that small issues are caught early, long before they can impact user experience or search engine performance.

Just as critical is the built-in accessibility checking, which has become an essential part of our quality assurance process. Ensuring our digital content is accessible to all users is not just a legal or compliance requirement — it's a core part of our values. This software helps us proactively identify accessibility issues and address them efficiently, supporting a more inclusive and user-friendly experience across our platforms.

Beyond the day-to-day, the software has proven itself as a strategic asset. Its robust analytics, insightful reporting, and SEO optimization features help us make informed decisions that shape our long-term content and digital strategies. Whether we’re planning a new site architecture, auditing performance, or fine-tuning for search visibility, this software provides the data and clarity we need to move forward with confidence.

Another standout feature is the customer support. The team behind the software is responsive, knowledgeable, and genuinely invested in user success. Whether it’s a technical glitch or a complex use case, their assistance is always timely and effective.

Over the years, the software has adapted to changes in technology, search engine algorithms, accessibility standards, and user expectations — without compromising performance. That kind of longevity and evolution speaks volumes.

In short: this is a product that delivers — tactically, strategically, and consistently. We rely on it daily, and it continues to exceed expectations. Review collected by and hosted on G2.com.

We do not have any complains regarding this product. Review collected by and hosted on G2.com.

Siteimprove is a complete solution for web accessibility, quality assurance, governance and analytics reporting and monitoring that we, at the University of Ottawa, have been using for over 10 years now. We appreciate how reliable the platform has been, how easy it is to use and manage it (both from an end-user perspective and administrative perspective), how feature-full it is and how it includes modules/plugins/integrations for common CMS platforms and other tools, and how responsive Siteimprove's support and success managers have been. Review collected by and hosted on G2.com.

There's nothing that we particularly dislike. Some concerns over time have been (1) the overall cost of the solution, (2) the sometimes significant discrepancies between Siteimprove Analytics and Google Analytics numbers (e.g. even the realtime numbers are very different), and (3) the SEO add-ons that are desirable but difficult to justify purchasing from an educational budget standpoint. Review collected by and hosted on G2.com.

Automated Testing: Siteimprove automatically crawls your website to identify accessibility issues across a large number of pages, saving you time and effort.

WCAG Compliance: It tests your site against international Web Content Accessibility Guidelines (WCAG) standards, ensuring you're on the right track for inclusivity.

Prioritization: Siteimprove helps you prioritize accessibility issues based on severity and ease of fixing, making remediation efforts more efficient.

PDF Accessibility: It also checks the accessibility of PDFs associated with your website, which is often overlooked. Review collected by and hosted on G2.com.

Not a Silver Bullet: While Siteimprove automates a lot, manual review by human experts is still crucial to catch nuanced accessibility issues. Review collected by and hosted on G2.com.

The behavior tracking feature is particularly helpful for understanding how visitors interact with content and making data-driven decisions to enhance the user experience. It was a key element that helped me map our web lead-to-revenue journey.

Siteimprove's heat mapping feature is another valuable tool. It visually represents where users are clicking, scrolling, and focusing on a webpage. By analyzing heatmaps, I can identify areas of a webpage that need improvement or optimization to enhance user experience and drive conversions. Review collected by and hosted on G2.com.

It lacks a deeper level of data granularity and customization options; it could benefit from having a wider range of metrics. Review collected by and hosted on G2.com.

SiteImprove is great providing my team a great starting point to review our domain. Tackling accessibility issues, or finding content really is a breeze. The interface is designed with simplicity in mind. All areas of the site can be easily shared which makes it that much easier to work with stakeholders. Review collected by and hosted on G2.com.

It would be great if I could export this data into LookerStudio or similar tools which utilise Google Analytics. I currently have to manage this through Excel. Review collected by and hosted on G2.com.

Managing a multitude of pages and sites we depend on a system that ensures both content and technicalities to be up to date. I love the dashboards and functionality giving us the full picture and speed. Review collected by and hosted on G2.com.

The license model might scare potensial customers. You really need to involve many employees to get the max out of it. Review collected by and hosted on G2.com.

As an instructional designer focused on digital accessibility, I appreciate how Siteimprove helps us identify accessibility errors and content quality issues across our webpages. the accessibility reports are clear, visual, and easy to understand, even for users without technical backgrounds. I also love the dashboard that shows progress over time and support compliance with WCAG standards. It's a valuable tool for ongoing monitoring and training across campus departments. Review collected by and hosted on G2.com.

First of all, it was a big confuse to install it via google chrome. Review collected by and hosted on G2.com.

I love how easy it is to make global checks (rather than page-by-page) for spelling errors, broken links, and other quality control issues. We have found nothing else that works as well as this for quickly and easily checking for these issues and resolving them. I also love that SiteImprove is very fast to respond to any questions. Review collected by and hosted on G2.com.

Every now and then, we'll get a false positive - a report that something is broken when it's not, but these are pretty easy to mark as "ignore." For the most part, the interface is very nice, but there are a few areas where it looks like an older version of the software didn't get the facelift that the rest of it got. These things are so insignificant though, that they are hardly worth mentioning. Review collected by and hosted on G2.com.

SiteImprove is a great tool for all-round optimization. I use it predominantly for accessibility scanning but also SEO and QA. Fixes are always clearly presented along with level of difficulty and what type of fix (ie content vs development). It comes with all sorts of integrations to make things easier - for instance, you can connect directly to your CMS to open up the page in question to make fixing issues a breeze. It also connects to your analytics tool so you can start work on the most meaningful pages. I also appreciate that they're always enhancing and coming out with new features. Brand new (so we haven't had a chance to test yet) is integration directly into a developer's local, with suggested code fixes and the ability to scan the code before being pushed to production. A game changer!!

Customer service is amazing, our rep is so repulsive, and if we have to log an actual technical ticket the team is on it ASAP! Review collected by and hosted on G2.com.

SiteImprove offers manual testing as part of their plans, which I have to say if you want true 100% compliance, you would need to add. The tool is fantastic, but as it scans, new things will pop up it didn't find previously. If you use it knowing this, not a big deal at all, it's a tool to help you manage accessibility, it's not going to 100% solve it for you. Review collected by and hosted on G2.com.

Siteimprove is full of super useful tools such as Behavior Tracking, which translates a ton of data into digestible information. The Siteimprove interface is clean and well organized. The technical support team is helpful. Smaller cookies also means a benefit to my users. Review collected by and hosted on G2.com.

There are so many similarly named tools and sections of the platform, I notice my teams clicking around the navigation trying to find the application they want. Review collected by and hosted on G2.com.