WebEngage Reviews & Product Details

admin

SA

Sanjeev A.

SDE - 1

Computer Software

Mid-Market (51-1000 emp.)

11/11/2024

"One platform for the Easy and Effective Event Tracking & User Engagement"

5/5

What do you like best about WebEngage?

The Customer Data Platform (CDP) is really helpful, it lets us bring data from different sources together and get a full view of our users.

Setting up and tracking transactional emails is simple, which saves time and reduces mistakes.

Marketing automation has gotten much better. We can now create complex workflows with multiple triggers and conditions without needing extra tools.

The platform also has improved analytics dashboards, giving more insights into user behavior and how campaigns are performing.

Overall, WebEngage feels faster and smoother when handling large amounts of data and campaigns. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The dashboard can be a bit confusing for new users. Grouping similar features together would make it easier to find things.

Sometimes, reports take a little longer to load, especially when working with large datasets.

Some parts of the interface, like the campaign builder, aren’t very intuitive. Some options are hidden under multiple clicks, which can be frustrating.

Having more ready-to-use templates for campaigns and emails would make it quicker and easier for beginners to get started. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Boosting User Retention with Personalized Engagement - [As without the personalized notifications and user interaction, we have to treat the all users same, which we can't ]

Using WebEngage, we send personalized notifications and messages that match each user’s interests and activity. This helps us keep users coming back to the app by offering them exactly what they’re looking for. Personalization has made our connection with users stronger and more meaningful.

Using Automated Campaigns to Keep Users Engaged

WebEngage’s campaign automation tools make it easy to engage users at the right times. Automated messages and reminders ensure users don’t miss updates, feel connected, and stay interested in the app. It’s also more efficient for us since we can focus on more complex strategies while these campaigns run on their own.

Tracking Behavior to Create Tailored Experiences

WebEngage lets us see patterns in how different groups of users interact with the app. This helps us design more relevant experiences for each segment, like new users, regular users, or those who might be at risk of losing interest. This way, we’re able to make the app feel more personalized, which keeps users happier.

Mapping User Journeys to Offer What Users Want

By tracking user actions and mapping their journeys, we can understand what users are looking for at each stage. This helps us improve app features and create offers that align with their expectations. The data we gather makes it clear how we can make their experience more enjoyable, building loyalty and satisfaction.

In short, WebEngage helps us connect with our users on a deeper level, making the app more engaging and improving long-term user loyalty. Review collected by and hosted on G2.com.

WebEngage Product Details

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Product Website

Seller

WebEngage

Discussions

WebEngage Community

Languages Supported

English

Product Description

WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.

Overview by

Karan Ashta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

WebEngage Media

WebEngage Demo - Cross Channel Customer Journey Designer (Mapping)

Journey Designer allows you to create and automate workflows in a few simple clicks. With this, you can automate workflows such as abandon cart to nudge users for a purchase, subscription reminders when the end date is close, and so on. Journey designer also allows you to split your users into mu...

Dashboards allow you to customize your view and help you analyze key metrics at a single glance rather than having to navigate to multiple sections of our product. It brings the metrics relevant to your business at the forefront.

WebEngage Demo - Push Amplification (Amplify Push Notification)

A powerful feature that smartly retries to send the undelivered notifications which are guaranteed to boost your push notifications delivery upto 30%.

Cohorts help you access behavioural insights for user actions such as app install, clicks, purchase history, etc. Figure out both broad trends as well as anomalies in how your users engage and interact with your platforms.

Design funnels to eliminate bottlenecks by identifying drop off stages in your product and engagement lifecycle, to improve user conversions, through valuable data-driven interventions.

Official Downloads

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RM

Rohit M.

Product designer

Small-Business (50 or fewer emp.)

1/20/2023

"A fantastic tool for analysis and customer insights"

5/5

What do you like best about WebEngage?

Recommendation Templates & Visual Previews

They’ve added visual pre-built templates for product recommendations (e.g., “Top Items”, “Personalised Suggestions”, “Relevant Products”) so you don’t always have to start from scratch.

Collections with Advanced Criteria Builder

More flexibility in filtering & sorting recommendations via “Collections” — you can use nested conditions (AND/OR logic), combine user attributes, events, campaign inputs in real time.

Collapse Key for Push Notifications

If you have multiple push notifications that are related (e.g., different status updates of an order), the new collapse key ensures only the latest relevant message is shown, not clutter.

Upgrades to Funnels UI / Event Analytics

The Funnels experience has been made more intuitive, featuring quick edits to funnel steps, the ability to view conversion times, filters by user attributes / segments / control groups, as well as the option to switch between views (charts/tables). Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Learning Curve & Onboarding

The platform is feature-rich, but first-time users often feel overwhelmed.

More interactive walkthroughs, contextual tooltips, or an AI-driven setup assistant could help reduce friction.

Pricing Transparency

WebEngage’s pricing is not openly listed and can be perceived as expensive for startups/SMBs.

Tiered, transparent pricing or modular plans could attract a wider audience.

UI/UX Consistency

While the platform has improved its analytics and journey builders, some users report that different modules (dashboards, campaign setups, reports) feel disjointed.

A more consistent design system across all modules could smooth the experience. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage is a customer engagement tool that helps businesses improve customer retention and increase conversions. The platform provides a wide range of features such as personalization, segmentation, and communication triggering options that allow businesses to communicate effectively with their customers.

One of the main problems that WebEngage is solving is the ability for businesses to understand how users interact with their website and mobile app and make data-driven decisions. The platform offers detailed analytics and reporting that can help businesses understand how users interact with their website and mobile app, and make data-driven decisions.

Another problem that WebEngage is solving is the ability for businesses to personalize communication with customers. The platform allows businesses to segment users and personalize communication with them, which helps to ensure that the right message is delivered to the right user at the right time.

In terms of how it benefits you, it depends on your specific needs and goals. If you are a business looking to improve customer engagement and drive conversions, WebEngage could be a valuable tool for you. It provides a wide range of features such as personalization, segmentation, and communication triggering options that allow businesses to communicate effectively with their customers. Additionally, the detailed analytics and reporting can help you understand how users interact with your website or mobile app and make data-driven decisions. Review collected by and hosted on G2.com.

DS

Davinder S.

Assistant Manager - Digital Marketing

Mid-Market (51-1000 emp.)

8/3/2025

"Great tool for Marketing Automation"

5/5

What do you like best about WebEngage?

I have been using WebEngage from last six months for my organization. Its user friendly dashboard is all what i loved the most. Sending marketing communications to target audience is very easy, it offers various channels like Whatsapp, RCS, SMS, Email and WebPush Notifications. Moreover, it is very easy to create various types of Audience Segments. The most important thing is it has capability to reach unknown users via Onsite Notifications. And those users can further be used for remarketing purposes via Google and Meta Ads. I highly recommend WebEngage to Marketers who want to go with Automation. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Sometimes it takes time to approve the Whatsapp templates. I don’t know whether it is from Meta side or WebEngage. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

There were various data feeds related pages on our website where displaying a lead capture form was not possible due to shared server from our developers. With the help of WebEngage, we created a Onsite Survey and implemented on those pages as a lead capture form. It makes our lead capturing job possible on our Next.js platform. Review collected by and hosted on G2.com.

NS

Neelesh S.

Software Development Engineer - 2

Mid-Market (51-1000 emp.)

7/22/2025

"Feature-rich and reliable platform for user engagement"

5/5

What do you like best about WebEngage?

The platform brings a lot of value with its wide number of features—push notifications, emails, journeys, segmentation, everything works well together. I found the ease of use to be very good, especially once things were up and running. We use it regularly, and it’s helped us improve communication with users across different channels. The journey builder is especially well-designed and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The ease of implementation could be better. Setting things up, especially for web, needed some back and forth. The documentation wasn’t very clear in some places, and the ease of integration depends a lot on your setup. It wasn’t super difficult, but I did expect it to be smoother. Also, customer support was helpful, but responses could have been a little quicker during the setup phase. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We’re mainly using WebEngage for marketing automation, push notifications, and customer journey analytics, and it’s been a big help. Earlier, we had to rely on separate tools or manual processes to send campaigns, track engagement, and understand user behaviour. Now, with WebEngage, we can manage everything from one place.

It’s solving the problem of scattered communication and helping us engage users in a more timely and personalised way. Whether it’s onboarding journeys, transactional nudges, or re-engagement campaigns—it’s all automated. Also, the mobile marketing part is solid, especially with push and in-app notifications. Plus, the marketing analytics help us track what’s working and what needs improvement, which has really helped us make smarter decisions. Review collected by and hosted on G2.com.

PS

Piyush S.

CRM Excutive

Mid-Market (51-1000 emp.)

7/14/2025

"Experience with Webengage"

5/5

What do you like best about WebEngage?

1. Accurate campaign metrics & analytics:

WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.

2. Easy and smooth campaign execution

The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.

3. Excellent customer support

WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly

4. User-friendly and growth-oriented platform

The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

1. Slow performance during peak times:

I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.

2. Segmentation limitations

While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.

3. Lack of control over email A/B test timing:

In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage solves the challenges of fragmented customer engagement by providing a unified, drag‑and‑drop journey builder for seamless omnichannel automation (email, SMS, WhatsApp), empowering me to personalize and time campaigns more effectively. It also delivers real-time analytics and live segmentation, enabling me to monitor performance instantly and optimize campaigns on the fly. Review collected by and hosted on G2.com.

NS

Nauman ( Nathan ) S.

Senior Researcher

Mid-Market (51-1000 emp.)

9/16/2025

"Powerful Customer Engagement Platform with Excellent ROI"

4.5/5

What do you like best about WebEngage?

What I appreciate most about WebEngage is how seamlessly it turns user data into actionable insights. Its advanced analytics and segmentation help me understand user behaviour across channels, while the intuitive interface makes it easy to test and optimize strategies. It’s a powerful tool for making informed, data-driven decisions without the usual complexity. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I find that integrating WebEngage data with external tools can be a bit clunky, which makes deeper analysis harder than it should be. Also, setting up advanced event tracking often needs developer support, which slows down quick testing and iteration. A bit more flexibility would go a long way. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage helps me make sense of complex user behaviour by bringing all the data together in one place. It makes it easier to see how customers interact across different channels, spot important trends, and create meaningful segments. This means I can base my research on real, up-to-date insights, which helps the team make smarter decisions and improve how we engage and retain customers. Review collected by and hosted on G2.com.

SY

Surjeet Y.

Senior Business Analyst

Mid-Market (51-1000 emp.)

8/24/2022

"WebEngane Recommendation"

4/5

What do you like best about WebEngage?

You can create cohort and make the user journey using this tools easily Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The analytical part can be improved this seems to be not so implemented Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We are not sure about our retention and are also not able to track it so we decided to take a marketing automation tool to retain our customers and improve the retention rate. this tool is helping to run a new campaign and allow user to complete the order in the same fashion due to this the retention rate is improved in a good manar Review collected by and hosted on G2.com.

AG

Akarsh G.

Assistant manager

Enterprise (> 1000 emp.)

7/12/2025

"Powerful customer engagement platform with excellent segmentation and automation."

5/5

What do you like best about WebEngage?

WebEngage offers an intuitive dashboard and a powerful journey builder that helps us automate our customer engagement across multiple channels like email, push, SMS, and WhatsApp. Its segmentation feature is highly precise, enabling us to create dynamic user journeys based on real-time behavior. The analytics and reporting tools are also helpful in optimizing campaigns for better ROI. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

While the platform is feature-rich, the learning curve can be slightly steep for new users. It would be great if they offered more quick-start templates or guided walkthroughs for setting up campaigns. Also, at times the UI can feel a bit cluttered when handling large projects. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage has helped us solve the challenge of engaging users across multiple channels in a personalized and automated way. We use it for sending targeted campaigns based on real-time user behavior, which has significantly improved our retention and conversion rates. It also helps us reduce churn by proactively reaching out to inactive users with customized offers and content. Review collected by and hosted on G2.com.

RU

RISHIT U.

Product Manager

Enterprise (> 1000 emp.)

10/14/2025

"Excellent Retention Marketing Tool"

5/5

What do you like best about WebEngage?

1. Customized Segments that can be created help you understand consumers on a deeper level.

2. Can be easily integrated with multiple softwares

3. Overall analytics is really good. You can make custom funnels and view DoD, MoM data very easily

4. Users and Events help you track the entire lifecycle of a customer.

5. Support team is very responsive.

6. Campaigns can be launched easily from it. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

1. Reports and data is not exportable in an accessible format.

2. Debugging automated Journeys can be a headache and difficult for new users to understand. Review collected by and hosted on G2.com.

PK

Prasenjit K.

Head Digital Marketing

Mid-Market (51-1000 emp.)

11/9/2024

"Comprehensive and Effective Marketing Automation for B2B Lifecycle Management"

4.5/5

What do you like best about WebEngage?

WebEngage stands out as a powerful, user-friendly platform that enables seamless campaign execution for both marketing and product teams. The interface is intuitive, which makes setting up and managing campaigns straightforward. Additionally, WebEngage adapts impressively to our B2B e-commerce use case, delivering features that align well with our customer lifecycle management needs. It’s an ideal solution for driving engagement in a B2B context. I also appreciate their prompt customer support and agile account management team, who are proactive in recommending solutions and efficiently handling account-related use cases and issues. This level of support has been invaluable in optimizing our campaigns. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

One area for improvement is in conversion attribution, where it can be challenging to accurately attribute conversions to their respective channels. Additionally, I’d appreciate having more attributes available for offsite surveys, allowing us to gather user information without needing custom development. Enhancing these aspects would make the platform even more robust and versatile for B2B use cases. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage addresses several key challenges for us, especially in customer data management and cross-channel communication. Its Customer Data Platform (CDP) unifies user data, enabling us to create highly targeted and personalized experiences across our e-commerce platform. The mobile marketing capabilities are robust, making it easy to reach our users on mobile with relevant messages that enhance engagement and retention. Cross-channel communication is seamless, allowing us to coordinate email, SMS, push notifications, and web messaging from one central platform, which is essential for delivering consistent messaging. Additionally, WebEngage’s personalization tools are tailored to e-commerce needs, letting us customize user journeys based on individual preferences and behaviors. These features together are driving stronger user engagement and higher conversions for our B2B business. Review collected by and hosted on G2.com.

HT

Harsh T.

Marketing Expert

Small-Business (50 or fewer emp.)

4/27/2025

"A powerful platform that transformed our customer engagement strategies"

4/5

What do you like best about WebEngage?

The best part about WebEngage is how easy it is to create complex, multi-channel customer journeys without needing any technical expertise. The interface is user-friendly, and their journey builder gives us complete flexibility to automate customer communications across email, SMS, WhatsApp, push notifications, and more. Plus, the segmentation tools are extremely powerful, allowing us to target the right users at the right time. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Initially, there was a bit of a learning curve when setting up complex journeys, especially with advanced triggers and conditions. However, once we got familiar with the platform and utilized their onboarding support and documentation, it became much easier. Also, some dashboard load times could be improved when handling very large datasets. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

ebEngage is helping us create highly personalized and timely communication with our users across multiple channels. Earlier, managing different communication channels separately was time-consuming and inconsistent. Now, with WebEngage, we have a single platform that handles email, SMS, push, and WhatsApp campaigns seamlessly. This has helped us increase customer retention, boost repeat purchases, and improve customer satisfaction. The journey builder and segmentation capabilities allow us to deliver the right message at the right time, which has made a big difference to our engagement metrics. Review collected by and hosted on G2.com.