Zeta Marketing Platform Features
What are the features of Zeta Marketing Platform?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
Campaign Management
- Campaign Dashboard
- Campaign Optimization
Reporting & Analytics
- Basic Reporting
- Web Analytics
Targeting
- Targeting
- Retargeting
Technology Glossary Features
View definitions of the features and discover new technology terms.
Zeta Marketing Platform Categories on G2
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Integration
Data Import & Export Tools | Based on 20 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 70% (Based on 20 reviews) | |
Integration APIs | Based on 20 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 75% (Based on 20 reviews) | |
Breadth of Partner Applications | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 69% (Based on 19 reviews) |
Platform
Customization | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 74% (Based on 19 reviews) | |
Workflow Capability | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 77% (Based on 19 reviews) | |
User, Role, and Access Management | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 76% (Based on 19 reviews) | |
Internationalization | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 72% (Based on 19 reviews) | |
Sandbox / Test Environments | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 70% (Based on 19 reviews) | |
Performance and Reliability | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 74% (Based on 19 reviews) | |
Output Document Generation | Based on 18 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 76% (Based on 18 reviews) | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 18 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 75% (Based on 18 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 20 Zeta Marketing Platform reviews. | 80% (Based on 20 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 19 Zeta Marketing Platform reviews. | 84% (Based on 19 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 19 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 80% (Based on 19 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 17 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 83% (Based on 17 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 18 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 82% (Based on 18 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 18 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 85% (Based on 18 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 15 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 83% (Based on 15 reviews) | |
Notifications | As reported in 19 Zeta Marketing Platform reviews. Alerts marketer of the performance of particular campaigns. | 77% (Based on 19 reviews) | |
Data Permissions | Able to set data permissions for strategic partners. | Not enough data | |
User, Role, and Access Management | See feature definition | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Internationalization | Enables users to use the DMP in multiple languages. | Not enough data | |
Optimization | Optimizes marketing campaigns for mobile devices. | Not enough data | |
Integrations - Mobile Marketing | Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | Not enough data | |
Internationalization | Facilitates global text message and mobile marketing campaigns. | Not enough data |
Email Marketing
Building and Personalizing Emails | Based on 23 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 86% (Based on 23 reviews) | |
Sending Outbound Emails | As reported in 22 Zeta Marketing Platform reviews. Create targeted lists, schedule and manage bulk email sending. | 86% (Based on 22 reviews) | |
Manage Email Deliverability | As reported in 22 Zeta Marketing Platform reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 88% (Based on 22 reviews) | |
Automated Email Responses | Based on 21 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 81% (Based on 21 reviews) |
Online Marketing
Landing Pages and Forms | Based on 21 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 75% (Based on 21 reviews) | |
Dynamic Content | Based on 22 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 77% (Based on 22 reviews) | |
A/B Testing | Based on 22 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 74% (Based on 22 reviews) | |
Mobile Optimized | Based on 21 Zeta Marketing Platform reviews. Support mobile-optimized emails, online forms, and landing pages. | 78% (Based on 21 reviews) | |
Search Tracking and Optimization | Based on 21 Zeta Marketing Platform reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 73% (Based on 21 reviews) |
Lead Management
Marketing Lead Database | Based on 19 Zeta Marketing Platform reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 77% (Based on 19 reviews) | |
Data Quality Management | As reported in 19 Zeta Marketing Platform reviews. Data quality consists of deduplication, cleansing, and appending your marketing database. | 73% (Based on 19 reviews) | |
Segmentation | Based on 21 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 79% (Based on 21 reviews) | |
Lead Scoring and Grading | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 79% (Based on 19 reviews) | |
Lead Nurturing | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 78% (Based on 19 reviews) | |
Online Behavior Tracking | Based on 20 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 78% (Based on 20 reviews) | |
Automated Alerts and Tasks | Based on 18 Zeta Marketing Platform reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 79% (Based on 18 reviews) | |
CRM Lead Integration | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 75% (Based on 19 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 17 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 78% (Based on 17 reviews) |
Event / Webinar Marketing | As reported in 15 Zeta Marketing Platform reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 68% (Based on 15 reviews) | |
Calendaring | As reported in 18 Zeta Marketing Platform reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 76% (Based on 18 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 17 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 70% (Based on 17 reviews) | |
Campaign Dashboard | Based on 22 Zeta Marketing Platform reviews. Overview of all media purchases and campaigns in a single interface. | 79% (Based on 22 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 22 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 82% (Based on 22 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 21 Zeta Marketing Platform reviews. | 86% (Based on 21 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 17 Zeta Marketing Platform reviews. | 80% (Based on 17 reviews) | |
Batch Uploading | As reported in 17 Zeta Marketing Platform reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 77% (Based on 17 reviews) | |
Brand Safety | Based on 20 Zeta Marketing Platform reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 83% (Based on 20 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 18 Zeta Marketing Platform reviews. | 82% (Based on 18 reviews) | |
Frequency Capping | Based on 19 Zeta Marketing Platform reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 83% (Based on 19 reviews) | |
Budget Pacing | As reported in 20 Zeta Marketing Platform reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 78% (Based on 20 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 17 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 78% (Based on 17 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. This feature was mentioned in 19 Zeta Marketing Platform reviews. | 86% (Based on 19 reviews) | |
In-App Ads | As reported in 16 Zeta Marketing Platform reviews. Allows for ads to be placed in mobile apps. | 80% (Based on 16 reviews) | |
Mobile Rich Media Capabilities | As reported in 15 Zeta Marketing Platform reviews. Supports rich media mobile ads that involve user interaction. | 83% (Based on 15 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 18 Zeta Marketing Platform reviews. | 71% (Based on 18 reviews) | |
Social Sharing | Based on 18 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 70% (Based on 18 reviews) | |
Social Campaigns | As reported in 17 Zeta Marketing Platform reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 76% (Based on 17 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 17 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 76% (Based on 17 reviews) | |
Social Media Advertising | As reported in 15 Zeta Marketing Platform reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 81% (Based on 15 reviews) |
Reporting & Analytics
Basic Reporting | Based on 22 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 78% (Based on 22 reviews) | |
Web Analytics | Based on 21 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 76% (Based on 21 reviews) | |
ROI Analytics | Based on 17 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 74% (Based on 17 reviews) | |
Revenue Analytics | As reported in 16 Zeta Marketing Platform reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 70% (Based on 16 reviews) | |
SEO / Keyword Analytics | As reported in 17 Zeta Marketing Platform reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 74% (Based on 17 reviews) |
Channel Functionality
Display Functionality | Overall product functionality for display advertising. This feature was mentioned in 19 Zeta Marketing Platform reviews. | 87% (Based on 19 reviews) |
Video Functionality
Video Functionality | As reported in 13 Zeta Marketing Platform reviews. Overall product functionality for video advertising. | 79% (Based on 13 reviews) |
Mobile Functionality
Mobile Functionality | Based on 12 Zeta Marketing Platform reviews. Overall product functionality for mobile advertising. | 86% (Based on 12 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 21 Zeta Marketing Platform reviews. | 90% (Based on 21 reviews) | |
Retargeting | As reported in 21 Zeta Marketing Platform reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 87% (Based on 21 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 20 Zeta Marketing Platform reviews. | 90% (Based on 20 reviews) | |
Contextual Targeting | As reported in 20 Zeta Marketing Platform reviews. Able to match the marketer's ad with specific content on a site or page. | 84% (Based on 20 reviews) | |
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Mobile
Mobile Tracking | Based on 11 Zeta Marketing Platform reviews. Able to track consumers on their mobile devices where cookies do not apply. | 80% (Based on 11 reviews) | |
In-App Ads | As reported in 16 Zeta Marketing Platform reviews. Allows for ads to be placed in mobile apps. | 80% (Based on 16 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 15 Zeta Marketing Platform reviews. | 83% (Based on 15 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Data Integration
1st-Party Data Integration | Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. | Not enough data | |
2nd-Party Data Integration | Allows user to combine first party data collected with additional first party data of strategic partners. | Not enough data | |
3rd-Party Data Integration | Breadth of standard integrations to third-party data providers. | Not enough data | |
Offline Data Integration | Able to easily integrate data from offline sources. | Not enough data | |
Mobile Data Integration | Able to easily integrate mobile data within the DMP platform. | Not enough data | |
Data Export Tools | Able to extract data from the DMP in bulk through a structured file. | Not enough data |
Data Analysis & Optimization
Audience Segmentation | Ease of segmenting user profiles into groups. | Not enough data | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. | Not enough data | |
Standard Dashboards | Provides pre-built dashboards to aggregate and display data. | Not enough data | |
Custom Reports | Allows users to easily build customized reports and dashboards. | Not enough data |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. | Not enough data | |
Campaign Analysis | Measures impact and effectiveness of mobile marketing campaigns. | Not enough data | |
Uninstall Tracking | Measures user-level uninstall insights. | Not enough data | |
Custom Dashboards | Creates custom data views to suit every team member's needs. | Not enough data |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Pushes notifications or text messages to mobile devices | Not enough data | |
Bulk SMS | Provides templates for mass mobile messaging campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. | Not enough data | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. | Not enough data | |
Customize | Allow users to customize their messages. | Not enough data | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | Not enough data | |
Retarget | Retarget your messages based on previous user engagement. | Not enough data | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. | Not enough data | |
Triggered Notifications | Automate notifications based on user behavior | Not enough data |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 14 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 87% (Based on 14 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns 14 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 82% (Based on 14 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 14 Zeta Marketing Platform reviews. | 81% (Based on 14 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 15 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 89% (Based on 15 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments 14 reviewers of Zeta Marketing Platform have provided feedback on this feature. | 80% (Based on 14 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 14 Zeta Marketing Platform reviews. | 82% (Based on 14 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 15 Zeta Marketing Platform reviews. | 91% (Based on 15 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 15 Zeta Marketing Platform reviews. | 87% (Based on 15 reviews) | |
Campaign Stickiness | Based on 14 Zeta Marketing Platform reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 87% (Based on 14 reviews) | |
Multichannel Tracking | As reported in 14 Zeta Marketing Platform reviews. Collects marketing campaign performance data across multiple channels | 90% (Based on 14 reviews) | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 14 Zeta Marketing Platform reviews. | 86% (Based on 14 reviews) | |
Predictive Analytics | As reported in 14 Zeta Marketing Platform reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 77% (Based on 14 reviews) |
Administration
Integration | Integrates with software or mobile apps via SDK or API | Not enough data | |
Geofencing | Allows users to designate geofences for location-based marketing campaigns | Not enough data | |
Wi-Fi Marketing | Targets customers based on their Wi-Fi connection | Not enough data | |
Beacons | Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns | Not enough data | |
IP Geolocation | Targets customers based on IP data | Not enough data |
Marketing
Geolocation | Identifies users when they enter or exit a predefined geolocation | Not enough data | |
Campaign Automation | Generates an automated notification, text message, or in-app message to users in a predefined geolocation | Not enough data | |
Analytics | Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc. | Not enough data | |
Security Compliance | Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy | Not enough data |
Analytics
Campaign Performance | Track and report on performance metrics and conversions | Not enough data | |
Audience Insights | Report on audience demographics and engagement | Not enough data |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | Not enough data | |
Automatic Replies | Provides automatic text message replies to recipients | Not enough data | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text | Not enough data | |
MMS Marketing | Sends out multimedia via text messages, such as coupons, pictures, and audio | Not enough data | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages | Not enough data |
Data Sourcing
Data Enrichment | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles. | 75% (Based on 19 reviews) | |
Expandability | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data. | 75% (Based on 19 reviews) | |
Content Marketing | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Can act as a content marketing platform. | 73% (Based on 19 reviews) | |
Multiple Devices | Based on 19 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message. | 70% (Based on 19 reviews) |
Intelligence
Marketing Metrics | Based on 18 Zeta Marketing Platform reviews. Provides analysis of marketing program ROI and efficiency. | 72% (Based on 18 reviews) | |
Predictive Modeling | Based on 18 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 70% (Based on 18 reviews) | |
Recommendation Engine | Based on 18 Zeta Marketing Platform reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes. | 65% (Based on 18 reviews) |
Optimization
A/B Testing | Test variations of a push notification on a portion of users and track conversions | Not enough data | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations | Not enough data | |
Rich Notifications | Enhance messages with images, emojis, animated gifs, or videos | Not enough data | |
Integrations | Integrate with third-party marketing or e-commerce software | Not enough data |
Platform Basics
Templates | Provide templates for customer journey mapping to jumpstart the process. | Not enough data | |
Exporting | Ability to export customer journey maps in a variety of formats to present and analyze. | Not enough data | |
Multi-user Access and Collaboration | Allow team members to invite others to collaborate on journey maps and make direct changes. | Not enough data | |
Multiple Personas | Provide the ability to compare the experiences of multiple personas in one journey map. | Not enough data | |
Data Analytics | Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. | Not enough data | |
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | Not enough data | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. | Not enough data |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | Not enough data | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | Not enough data | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | Not enough data | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | Not enough data | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
SMS Platform
Reporting | Provides pre-built or customizable performance reports | Not enough data | |
Automation | Automates tasks and features for added convenience | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Text-to-Landline | Text enables landline phones so users can receive text messages sent to an existing business number | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Location-Based Marketing Features
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Push Notification
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Personalization Engines
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Personalization
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - SMS Marketing
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Customer Journey Mapping
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Mobile Marketing
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Display Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Mobile Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Video Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Demand Side Platform (DSP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Data Management Platform (DMP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Cross-Channel Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Zeta Marketing Platform Comparisons