Zeta Marketing Platform Reviews & Product Details

Zeta Marketing Platform Product Details

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets. Zeta’s software supports English, French, and Spanish, ensuring global accessibility for marketers. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP+, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (750M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Product Website

Seller

Zeta Global

Discussions

Zeta Marketing Platform Community

Languages Supported

English

Product Description

Overview by

Stacy Fleming

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Zeta Marketing Platform Integrations

(14)

Verified by Zeta Marketing Platform

Zeta Marketing Platform Media

Zeta Marketing Platform Demo - Zeta Marketing Platform (ZMP) Dashboard Overview

This screenshot showcases the intuitive and data-rich interface of the Zeta Marketing Platform (ZMP). The dashboard provides a personalized greeting and a streamlined navigation panel on the left, offering quick access to key modules such as Customers, Campaigns, Experiences, Analytics, and more....

Zeta Marketing Platform Demo - Zeta Marketing Platform (ZMP) – AI Studio Interface

This screenshot highlights the powerful capabilities of the ZMP AI Studio, designed to empower marketers with advanced AI tools and seamless data integration. At the center is the Snowflake Cortex Analyst, an AI-driven solution that enables users to analyze complex datasets, extract actionable in...

Zeta Marketing Platform Demo - Zeta Marketing Platform (ZMP) – Custom Analytics Dashboard

This screenshot features a custom analytics dashboard within the Zeta Marketing Platform, showcasing the flexibility and depth of its data visualization capabilities. The dashboard, titled "ReconversionMetrics Template2", allows users to analyze performance over a selected date range (e.g., last ...

Zeta Marketing Platform Demo - Zeta Marketing Platform (ZMP) – Audience Explorer

This screenshot highlights the Audience Explorer feature within the Zeta Marketing Platform, offering a powerful interface for audience segmentation and behavioral analysis. On the left, users can filter customers by specific properties and events, such as uid and content.viewed.result, enabling ...

Zeta Marketing Platform Demo - Zeta Marketing Platform (ZMP) – Campaign Creation Interfac

This screenshot captures the "New Campaign" setup screen within the Zeta Marketing Platform, specifically under the Content & Audience tab. Designed for ease and flexibility, this interface allows marketers to configure campaign essentials with precision. Key features include: Campaign De...

Zeta Marketing Platform Demo - Zeta Marketing Platform (ZMP) – Broadcast Campaigns Overview

This screenshot presents the Broadcast Campaigns section of the Zeta Marketing Platform, where users can manage and launch high-impact marketing campaigns with ease. The left-hand navigation includes quick access to Home, Calendar, Opportunities, and Campaigns. At the top, users can select fro...

The Zeta Marketing Platform’s Audience Explorer is designed to think like a marketer, identifying current customers and finding prospects. It provides insights into customer dispersion across metrics like gender, geography, income, and age,

The Zeta Marketing Platform provides a comprehensive view of customers and prospects by ingesting and unifying data from disconnected sources. It allows overseeing data processes, executing master data management tasks, and enables data tra

Reporting is the backbone of successful marketing strategies. With the Zeta Marketing Platform, marketers can leverage data to enhance personalization, improve ROI, and stay competitive. It offers tools like the Audience Forecaster and cust

The Zeta Marketing Platform simplifies the creation and sending of hyper-personalized messages across email, mobile, and other channels without the need for coding or HTML skills. It highlights the use of AI-driven product recommendations a

Zeta’s groundbreaking AI-driven marketing platform automates and optimizes campaigns for maximum efficiency. It features predictive AI to anticipate customer behavior and generative AI to create personalized content. With access to a propri

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Jennifer C.

9/25/2025

"Promising Platform, Needs Streamlined UI"

3.5/5

What do you like best about Zeta Marketing Platform?

I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront. Review collected by and hosted on G2.com.

Tara N.

Director of Marketing

Enterprise (> 1000 emp.)

6/5/2025

"Increased customer retention with Zeta"

5/5

What do you like best about Zeta Marketing Platform?

We've benefited from the fact that we can manage and send campaigns on our own, without having to work with an in-house SME. In doing so, we've cut time to market from a minimum of 2 weeks, to a matter of days in some instances. It's really been a game changer for our team. We sent about 37 unique campaigns YTD and haven't had many issues at all - with both marketing and transactional emails. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

We've found that special links can be temperamental at times. Also, it would be nice to be able to get the look/feel of an HTML email, without having a deep knowledge of coding. Maybe that looks like more options as it relates to formatting, I'm not sure. But an "HTML for dummies" option would be helpful. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Tara, thank you for the amazing review. We're thrilled to hear how Zeta has accelerated your time to market and empowered your team to launch 37+ campaigns with ease. Your feedback on HTML formatting and link stability is very helpful, and we’ll share it with our product team as we continue to improve.

Stacy Fleming, Zeta Customer Community

Sunil C.

Performance Marketing Manager

Small-Business (50 or fewer emp.)

9/27/2025

"I really like how zeta utilise AI and help the brands for marketing."

3.5/5

What do you like best about Zeta Marketing Platform?

What I appreciate is the way it delivers AI-powered efficiency, fosters stronger connections, and enables scalable, predictable growth. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

I find Zeta Marketing's user interface to be overly complex, outdated, and slow, which makes the platform challenging to set up and navigate, especially for those who are new to it. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

The Zeta Marketing Platform (ZMP) solves problems by unifying fragmented marketing tools into a single AI-powered platform, creating a unified customer view for personalized, multi-channel campaigns. This approach benefits businesses by increasing operational efficiency, driving improved engagement and conversions through AI-driven insights and predictive analytics, and providing faster, cost-efficient access to powerful marketing tools and data Review collected by and hosted on G2.com.

Maccoy K.

Email Marketing Specialist

Enterprise (> 1000 emp.)

6/5/2025

"Very Useful & Informative"

5/5

What do you like best about Zeta Marketing Platform?

The UI platform is great & easy to use. I love to utilize their AI agent (ZOE) which really helps answer any questions I have that I am struggling with. Overall highly recommend this ESP. Our dedicated support team through Zeta really knows what they are doing. They are fast to help implement any solutions that we are leveraging with business needs. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Not applicable, sometimes we do face issues whenever they are updates made to the platform but once we address the issues with our support team we see timely solutions to the problems happening. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Thank you for the glowing review, Maccoy. We're thrilled to hear that the platform’s ease of use, ZOE’s AI support, and your dedicated Zeta team have made such a strong impact. It’s great to know our strategy team is helping you stay agile and competitive during slower business cycles.

Stacy Fleming, Zeta Customer Community

Verified User in Retail

Mid-Market (51-1000 emp.)

6/5/2025

"Not user friendly & hard to set up"

1/5

What do you like best about Zeta Marketing Platform?

Not much - the past year I've been using the platform, I've had struggles. I came from an agency as an email marketing manager and have used basically every ESP under the sun and ZMP is my least favorite. Marketo or Active Campaign might be the most comparable. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Basically everything.

I think it is the most un-user friendly ESP I have ever used. Again, I've used every ESP under the sun and this is one of the worst. There isn't a great knowledge base to help users work through problems on their own. When you do reach out to an account manager, it has taken weeks for them to get back. Our main point of contact always responds on calls that they will get back and for a while, it was us following up. There was a huge project for us that we needed Zeta to set up because they also gatekeep a lot of features, and it was the biggest revenue driver for us and it took them 6 months to set up - it seemed like they just continued to push it off until I got our CMO involved.

They also trap you into a contract - You have to guess how many emails you are going to send at the beginning of the year and if you go over, you get super premium charges. We would hope that our partner loves our growth and encourages it. If we are having a good year and grow our database, we shouldn't be punished for not anticipating it.

It also takes forever to load - any time I'm trying to build a segment it can take 8 hours to actually show the number. Also when putting criteria on top of eachother, it always fails. There should be a filter to include "contains" that doesn't have to be a specific dropdown from campaigns. Also to download any type of reporting, you need to export it to your email to just re-open it in the software. It's super frustarating. The list goes on about things I dont like about the program and as the Sr Email Manager, I will not be re-signing the contract next go around. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Thank you for taking the time to share such detailed feedback. We’re genuinely sorry to hear about your experience. It’s clear that both the usability of the platform and the level of support fell well below expectations, and for that, we sincerely apologize.

Your comments about delays, system performance, accessibility of features, contract flexibility, and lack of a robust knowledge base are taken seriously. We understand the frustration, especially when mission-critical projects are impacted, and we’re sharing this directly with our leadership, product, and client success teams to drive meaningful change.

We value your partnership and wish your team continued success moving forward. If you’re open to it, we’d still appreciate a final opportunity to connect and learn more about how we could improve.

Stacy Fleming, Zeta Customer Community

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

6/26/2025

"It's been great so far! But still there is room for improvement!"

4/5

What do you like best about Zeta Marketing Platform?

How easy to navigate it is.. and above all the support we are offered in any moment of crisis. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

2 things, I wish there were more learning webinars during lunch that I could hop on and learn more on, or emails like "Best marketing tactics for Father's Day" "Best catchphrases for valentines day"

I know some service providers who do this regularly like Attentive and would love Zeta starting to initiate some of this. Also if we could have mini conferences in other states based on where your clients are based. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Thank you for the great feedback. We're thrilled to hear that the platform’s ease of use and dependable performance are saving you time, especially with large datasets. And we’re especially glad our support team has been there when you needed them most.

Your suggestions about webinars, seasonal marketing tips, and regional events are fantastic. We’ve shared them with our team, they align well with the community and learning experience we want to build. Thanks for helping us grow with you.

Stacy Fleming, Zeta Customer Community

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

6/26/2025

"Good Marketing Platform with a Great Dashboard"

4/5

What do you like best about Zeta Marketing Platform?

I really enjoy using the Zeta Marketing Platform. The dashboard is one of its best features—it's clean, intuitive, and makes it easy to monitor campaign performance and customer engagement. The platform is fast and efficient, and I appreciate how it brings together data and personalization tools in one place. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

While the platform is generally user-friendly, navigating to specific options can sometimes be confusing. It would be helpful if the interface had a more streamlined layout or improved search functionality to make it easier to find certain features. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Thank you for the thoughtful review. We're glad to hear the dashboard and performance insights are helping drive smarter, faster decisions for your team. We appreciate your feedback on navigation and search, our product team is always working on ways to make the interface even more intuitive. Thanks for being a valued Zeta user!

Stacy Fleming, Zeta Customer Community

Maria P.

Assistant Media Planner

Mid-Market (51-1000 emp.)

6/26/2025

"ZMP Review"

3.5/5

What do you like best about Zeta Marketing Platform?

I like how we the options are endless. There is a data and analytics tab that can help us out on many tasks. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

There are so many tabs that I feel like could be made clearer for their intended use. Platform offers so much, however maybe a training could be helpful or videos on what each tabs potential is. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Maria, thanks for your feedback. We’re glad you're finding value in the data and analytics tools, and appreciate your note on platform clarity. We hear you on more guided training and tab-specific resources could make a big difference. Your input helps us keep improving.

Stacy Fleming, Zeta Customer Community

Ray O.

Head of Information Technology

Small-Business (50 or fewer emp.)

6/26/2025

"Great Product / Great Team"

4.5/5

What do you like best about Zeta Marketing Platform?

Effective. Efficient. Straight forward and product can be easily worked with. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Can be overwhelming with the number of products/platforms that Zeta offers - so many choices. Sometimes these additional products to compliment what you have cost extra. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Thanks so much for the great review, Ray! We're glad the platform's simplicity and efficiency are delivering results especially in expanding your reach and driving campaigns with less manual effort. We appreciate your feedback on the range of offerings and will keep working to make Zeta's value clearer and easier to navigate.

Stacy Fleming, Zeta Customer Community

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/5/2025

"ZETA Review"

4.5/5

What do you like best about Zeta Marketing Platform?

I like the UI, its easy to find things and when I don't know where something might be it rather obvious where it might be located. Prime Time sends is another feature that has been great, its improved our performance of emails. I also like the frequent updates that zeta has been doing. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

The website itself is rather slow, and it is confusing if that is a platform issue or a computer issue. The search functionality for campaigns when making segments also hardly works as intended and is very slow. Review collected by and hosted on G2.com.

Response from Stacy Fleming of Zeta Marketing Platform

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Thank you for the great review! We're glad to hear you're enjoying the UI, frequent updates, and especially seeing results from Prime Time sends—it's great to know that feature is making a difference. We appreciate your feedback on platform speed and campaign search functionality. We’re actively working to improve performance and search functionality, and your insights are incredibly helpful as we prioritize enhancements.

Stacy Fleming, Zeta Customer Community