Hightouch

Four cities. Countless conversations. One big takeaway: the data community shows up! 💚 From New York City to Chicago, London, and Stockholm, we met incredible data teams, marketers, and partners at the Snowflake World Tour who are rethinking how to make data work smarter. Thanks to everyone who stopped by our booth, asked questions, and shared their stories. We left inspired (and a little jet lagged). See you next year!

🚨 Heads up: fake job offers claiming to be from Hightouch are going around. We’ll never send offers without interviews or request financial info. Read how to spot scams below. Stay safe out there! 👇

📣 Your ESP isn’t broken. The real problem? Your marketing playbook is stuck in 2005 with endless A/B tests, static journeys and guesswork disguised as personalization. The best brands have moved on to put AI at the center of their marketing strategy and decisioning. Anthony Chiulli breaks down why replatforming won't fix your marketing, but rethinking your methodology will. Let's talk about it 👇

The future of lifecycle growth isn’t more campaigns. It’s smarter choices. AI Decisioning replaces manual rules with intelligence that learns from every interaction. Instead of building bigger workflows, marketers orchestrate smarter decisions at every touchpoint. The payoff? ⚡ Faster experiments 💡 Smarter resource use 📈 Continuous, lasting growth Excellent breakdown from our partner Brooklyn Data (Velir's data studio) Give it a read to learn more 👇 https://lnkd.in/eRk3p6Vz

Everything you need to know about CDPs in under 20 minutes? Say less! 🎧 Give it a listen: https://lnkd.in/gHAu9wvM

🔥 Hot take: Your data isn’t broken, your architecture is. Marketers can’t create truly personalized experiences without complete access to their customer data, from real-time events to purchase history and loyalty status. Without it, even the best campaign ideas fall flat. Join Iterable and Hightouch on October 16 for Step 1 of the 5-Step Playbook for Moments-Based Marketing. You'll learn how WHOOP has radically increased marketing personalization to drive incredible growth and leave knowing how to replicate their success. 📍Register here: https://lnkd.in/g_FfhjNn

Two of Hightouch’s finest, Cherry M. and Elli (Orth) Eldiwany, teamed up with Elizabeth Sarlitto at Ramp and Merritt Hummer from Bain Capital Ventures (BCV) for an incredible panel in NYC. The conversation was packed with real, practical advice on how to break into start-ups, choose the right opportunity for you, and accelerate your career. A few of the key takeaways: ✨ When evaluating a start-up, pay especially close attention to the founders 🔥 A rigorous interview process may be annoying as a candidate, but it's a good sign that if you join, you'll be surrounded by awesome individuals 📈 If your work doesn't feel valued or you stop learning, it may be time to look for something new The superstar energy in the room was unmatched. We’re so lucky to have such an inspiring community of #WomenInTech lifting each other up. P.S. We're hiring! Come join us: https://lnkd.in/gxARXRWN

‼️ No amount of prompting in an LLM is going to teach you the lessons you learn from amassing scar tissue. As part of this week’s edition of Lifecycle Leaders, Drew Price shared the 5 truths he’s learned over the last two decades in marketing: -Personalization doesn’t need to be complicated -Value realization is underrated Zig when others zag -Don’t fear volume, fear irrelevance -Marketing autonomy > features Read the full post here when you subscribe: https://lnkd.in/exzMYXxu #lifecyclemarketing

What if we told you there was a way to predict which messages will drive results, and send only those that matter? Introducing Smart Suppression, part of our AI Decisioning platform. Learn more here: https://lnkd.in/dBts3vCA