Compound Advertising and Ecommerce Outcomes with Real-Time Relevance.

The hybrid CDP that combines real-time responsiveness with warehouse-native scale, giving multi-channel brands the flexibility to deliver adaptive customer experiences in the moments that matter most.

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Do more with more of your data.

Less guesswork. Better results.

AI-powered customer insights and predictions power informed decisions at scale. With a strong data foundation as your source of truth—whether in-platform, natively in your cloud data warehouse, or both—your data stays accurate, secure, and ready to use.

Move faster. With less hassle.

Activate data in real time or directly from your warehouse, without silos or added complexity. One platform supports both, so teams move faster today and scale with confidence tomorrow.

A woman in a patterned cap and athletic shirt stands confidently under a clear blue sky, bathed in golden hour sunlight. Overlaid on the image are toggle options for marketing integrations, with "Google Ads" and "Databricks" switched on, while other tools like "Braze" and "Meta" are grayed out. The image suggests campaign readiness or activation in a digital marketing platform.

Turn data into action.

Power your stack with hundreds of API-based integrations that make data flow seamlessly across every system. mParticle closes the loop between activation and insight, helping teams continuously refine and optimize every customer experience.

A man wearing a cream-colored knit cap and patterned shirt looks toward the camera in warm, dramatic lighting. Overlaid on the right are digital marketing actions in a user interface, with "Sync ad audiences" highlighted among other options like "Send SMS personalized offer" and "Update ad suppression list." The image conveys targeted advertising or audience segmentation workflows in a marketing automation setting.

1000s

of hours saved for the data engineering team

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

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40%

increase in Sports+ membership using mParticle’s AI engine

How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

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mParticle is essential for Klarna because no matter what touchpoint a customer interacts on, we’re able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

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Solutions you can rely on.

Create a unified customer view

Understand your customers through a single, comprehensive lens. Clean, unified data gives you one source of truth that you can share across teams.

Unified view

Understand customer journeys

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.

Understand journeys

A woman in glasses and a light turtleneck sweater smiles while looking off-frame, with a translucent UI overlay beside her. The interface displays user segmentation criteria: “Likelihood to Book Hotel after Flight Purchase” based on a conversion probability of 0.7 to 0.9. Additional attributes include country set to the United States and recent flight booking success, but no recent lodging booking. Status indicators show “State: Active” and “Quality: Good,” with buttons labeled “Cancel” and “Done.” The image suggests predictive targeting or audience filtering for travel in a customer data platform.

Lower acquisition costs

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing efforts—all in one platform.

Lower costs

Grow lifetime value

Accelerate revenue per customer with multi-channel audience activation, churn prevention, loyalty and engagement enhancement, uplift/incrementality testing, improved ad targeting, and implementing next best action decisions.

Grow value

Enhance operational efficiencies

Build a data-driven culture with real-time data access across teams. Make decisions faster and optimize operational costs through seamless compliance with privacy regulations—and reduce IT overhead.

Enhance efficiencies

Activate customer data

By enabling real-time access to enriched customer profiles and ingesting event data for activation, companies can create tailored experiences, improve decision-making, and achieve higher engagement rates with precise targeting.

Activate data

The hybrid CDP built for real-time precision, warehouse scale, and enterprise trust.

Real-time & composable
Customer 360°
Segmentation
Analytics
Artificial Intelligence
Governance

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Rokt mParticle launches the Hybrid CDP on Snowflake AI Data Cloud

Rokt mParticle launches the Hybrid CDP on Snowflake AI Data Cloud, combining real-time speed with cloud-native scale for the world’s leading consumer brands.

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Talk with our team.

Let us know how we can help and a member of our team will be in touch as soon as possible.