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Media & Entertainment

Deliver the content and offers that capture your viewers’ attention

mParticle enables you to deliver real-time personalized content across every screen from web to mobile to connected TV.

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Media Solutions

Deliver hyper-personalized 
content in the moment.

  • 01
    Deliver personalized content across all screens

    Tailor content recommendations and boost engagement and conversion using a complete history of every visitor’s interactions across all of your digital properties, while remaining VPPA compliant.

  • 02
    Convert visitors into paying customers

    Easily drive more trials and subscriptions. Convert more visitors into paying customers by visualizing and optimizing the customer journey, targeting people likely to convert and decreasing your reliance on paid acquisition.

  • 03
    Improve ad yields

    Easily and flexibly create any audience segment you can articulate, and use those segments to deliver more targeted campaigns on behalf of your clients.

  • 04
    Stream video heartbeat data

    Stream your video playback data in real time to all of your measurement services without heavy implementation process or degrading the user experience.

  • Hbo Max Logo
  • Hbo Max Logo
  • NYPost Logo
  • NYPost Logo
  • Spotify Logo
  • Spotify Logo
  • Nova Logo
  • Nova Logo

1000s

of hours saved for the data engineering team

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

Read customer story

40%

increase in Sports+ membership using mParticle’s AI engine

How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Read customer story

mParticle makes it easy for us to safely send data to multiple media vendors, which allows us to be effective and efficient.

Mike Aguenza

Product Manager, Spotify

25%

decrease in customer acquisition cost

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

By partnering with mParticle, Nova Entertainment was able to doubled its registered customer base while also lowering customer acquisition costs.

Read customer story

Designed for multi-channel consumer brands.

A man in business attire walks past a tiled stone wall while using stairs outdoors, carrying a backpack. Overlaid interface elements display location coordinates (40.70390, -73.98670) and a user profile labeled “John Smith – iOS app.” A promotional banner at the bottom reads, “When at location: Unlock coupon 10% off,” indicating a location-based mobile marketing with a customer data platform.

Sync your customer data in real time across all screens, channels, and devices

Get the right data into the right system in real time, and make sure you always deliver targeted content and offers in the moments that matter.

  • Native data collection
  • Real-time event streaming
  • Data quality protections
  • Data governance and compliance
  • Observability, notifications, and alerts
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A man wearing a cream-colored knit cap and patterned shirt looks toward the camera in warm, dramatic lighting. Overlaid on the right are digital marketing actions in a user interface, with "Sync ad audiences" highlighted among other options like "Send SMS personalized offer" and "Update ad suppression list." The image conveys targeted advertising or audience segmentation workflows in a marketing automation setting.

Capture and unify all user interactions across all channels into an intelligent customer 360º

Create as continuous customer 360º that unifies all interactions across all channels into an up-to-the-second, high fidelity view of your customer.

  • Flexible identity resolution
  • Probabilistic matching
  • Householding
  • Predictive attributes
  • Calculated attributes
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A young woman with straight dark hair and a neutral expression stands outdoors on a sunny day, wearing a cream-colored ribbed turtleneck. Behind her is a blurred backdrop of a European-style tower and green trees under a bright blue sky. Overlaid on the image is a user segmentation interface titled “Audiences,” showing a predictive attribute filter: users with a 0.7 to 0.9 probability of booking a hotel after purchasing a flight. The filter criteria include users in the U.S. who booked flights to Florida in the last 30 days but did not book lodging. The interface suggests a data-driven marketing approach for targeting potential hotel conversions.

Create and deliver personalized and adaptive content experiences

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring that you can always connect with your customer, across any channel, in real time.

  • Custom Audience Builder
  • Audience Journey Sequences
  • Actionable Customer Insights
  • Predictive Audiences
  • Multivariate Audience Splits
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A woman in athletic wear sits on the ground outdoors, focused on her smartphone, overlaid with a data visualization chart titled “Site Visit to Subscribe.” The graphic shows a funnel flow from 107,843 site visits (Step A) to 24,557 user profiles created (Step B), and finally 19,007 subscriptions (Step C), with corresponding conversion rates and a 4.01-hour average conversion time—an improvement of 5.18 minutes from the previous period. This image supports a digital marketing or user engagement analysis context.

Uncover and optimize key moments in the customer journey

Transform your customer data into intuitive visualizations of the customer journey for better insights and improved understanding of the customer experience. Identify where there may be new opportunities to improve conversion.

  • Customer journey analytics
  • Multipath funnel analysis
  • User cohort analysis
  • Audience insights
  • Dashboards and reporting
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A middle-aged man in glasses and a white button-up shirt looks at his smartphone with a thoughtful expression, standing near a wall with warm lighting. Overlaid UI text identifies a marketing strategy: “Next best action – Users in freemium subscription tier,” with suggested prompts branching from the phone screen that say “Unlock catalog,” “Watch premium content,” and “Upgrade now.” The image conveys a targeted upsell approach for converting freemium users to paid subscribers with AI.

Predict what content your customers want next

Predict and deliver the most relevant content that each of your customers want based on their engagement, preferences, account settings, and more.

  • Propensity scoring
  • Churn prevention
  • Look-alike modeling
  • Uplift analysis
  • Regression testing
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A smiling, bald man with glasses and a trimmed beard sits at a table during a business meeting, holding a pen and facing someone whose back is to the camera. He appears confident and engaged. Overlaid on the image are data privacy and security icons, including AICPA SOC 2, ISO 27001, MFA (multi-factor authentication), SSO (single sign-on), and compliance badges for GDPR, CCPA, and LGPD. The setting is professional with natural light and indoor plants, emphasizing trust, compliance, and secure data practices in a business context.

Maintain compliance with VPPA, GDPR, and all other industry and local regulations

Our governance capabilities make it simple to ensure 100% compliance with all regulations to respect your customers’ privacy rights and keep the business out of trouble.

  • Flexible identity resolution
  • Data filters
  • Data forwarding rules
  • DSR forwarding
  • Customizable user access controls
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See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

Get a demoTalk to an expert
Split-screen interface showing a customer journey optimization tool. On the left, a woman with straight dark hair and a calm expression sits casually on a green sofa, overlaid with a message reading, “I want to upsell users with personalized offers,” followed by strategies like offering discounts and sending personalized messages. On the right, a data dashboard titled “Customer Journey from Site Visit to Subscribe” displays a funnel visualization showing user drop-off across stages—site visit (107,843 users), blog view, profile creation, and subscription (2,760 users), with metrics like conversion rate (7.87%) and average conversion time (22.23 mins). The platform appears to be mParticle Analytics.

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations

mParticle Insights

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See what’s possible with us.