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Create a customer 360°

Power all personalization with an intelligent customer 360º

Having a unified customer 360º is no longer enough. Customer profiles need to be extensible and intelligent, taking into account customer context such as where they are in the journey and what they may be likely to do next.

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Customer 360

Move beyond integration to intelligence.

  • 01
    Flexible and customizable ID resolution

    Every business has a unique set of needs that no one-size-fits-all approach can address. With IDSync, we help you craft the right identity strategy to best align personalization, privacy, and compliance.

  • 02
    Understand relationships between customers

    Grouping makes it easy to associate multiple users with the same group ID to improve addressability in ad campaigns and better understand household interactions and preferences.

  • 03
    Customer insights powered by an intelligent customer 360º

    Move beyond integration to intelligence. A unified customer view is no longer enough to navigate today’s challenges, and teams need an intelligent customer view powered by AI-driven insights.

  • 04
    Improved understanding of the customer journey

    By unifying and enriching your customer data into intelligent profiles, mParticle helps you visualize the journey from any starting point or ending point to optimize conversion throughout the entirety of the funnel.

  • Klarna Logo
  • Klarna Logo
  • RBI Logo
  • RBI Logo
  • Marley Spoon Logo
  • Marley Spoon Logo
  • Sofi Logo
  • Sofi Logo

mParticle is essential for Klarna because no matter what touchpoint a customer interacts on, we’re able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

mParticle allows us to simplify our customer data pipeline and deliver real-time personalized experiences. With mParticle, we can create a 360-degree view of the customer across our brands and power real-time experiences that increase guest engagement.

Asher Perlmutter

Chief Technology Officer, RBI

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer.

Karan Gupta

Global Head of CRM, Marley Spoon

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, Sofi

Designed for multi-channel consumer brands.

A man in business attire walks past a tiled stone wall while using stairs outdoors, carrying a backpack. Overlaid interface elements display location coordinates (40.70390, -73.98670) and a user profile labeled “John Smith – iOS app.” A promotional banner at the bottom reads, “When at location: Unlock coupon 10% off,” indicating a location-based mobile marketing with a customer data platform.

No data gets left behind

No matter where your customers interact with your brand, mParticle makes it easy to unify, cleanse, and activate all of your customer data in real time.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what data is sent
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A man wearing a cream-colored knit cap and patterned shirt looks toward the camera in warm, dramatic lighting. Overlaid on the right are digital marketing actions in a user interface, with "Sync ad audiences" highlighted among other options like "Send SMS personalized offer" and "Update ad suppression list." The image conveys targeted advertising or audience segmentation workflows in a marketing automation setting.

Get a more complete view of your customer

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that boost basket size, encourage repeat purchases, and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon
Explore more
A young woman with straight dark hair and a neutral expression stands outdoors on a sunny day, wearing a cream-colored ribbed turtleneck. Behind her is a blurred backdrop of a European-style tower and green trees under a bright blue sky. Overlaid on the image is a user segmentation interface titled “Audiences,” showing a predictive attribute filter: users with a 0.7 to 0.9 probability of booking a hotel after purchasing a flight. The filter criteria include users in the U.S. who booked flights to Florida in the last 30 days but did not book lodging. The interface suggests a data-driven marketing approach for targeting potential hotel conversions.

Reach the right audience wherever they are

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market, ensuring that you can always connect with your customer across any channel.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run
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A woman in athletic wear sits on the ground outdoors, focused on her smartphone, overlaid with a data visualization chart titled “Site Visit to Subscribe.” The graphic shows a funnel flow from 107,843 site visits (Step A) to 24,557 user profiles created (Step B), and finally 19,007 subscriptions (Step C), with corresponding conversion rates and a 4.01-hour average conversion time—an improvement of 5.18 minutes from the previous period. This image supports a digital marketing or user engagement analysis context.

Unlock customer journey insights

Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis identifies key drivers of retention
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A middle-aged man in glasses and a white button-up shirt looks at his smartphone with a thoughtful expression, standing near a wall with warm lighting. Overlaid UI text identifies a marketing strategy: “Next best action – Users in freemium subscription tier,” with suggested prompts branching from the phone screen that say “Unlock catalog,” “Watch premium content,” and “Upgrade now.” The image conveys a targeted upsell approach for converting freemium users to paid subscribers with AI.

Augment and automate your marketing with real-time AI

mParticle's real-time AI engine makes it easy to scale results by predicting what a person is likely to do next, determining what offer or message is most relevant to a given user, recommending actions to take to avoid customer churn, and much more.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
Explore more
A smiling, bald man with glasses and a trimmed beard sits at a table during a business meeting, holding a pen and facing someone whose back is to the camera. He appears confident and engaged. Overlaid on the image are data privacy and security icons, including AICPA SOC 2, ISO 27001, MFA (multi-factor authentication), SSO (single sign-on), and compliance badges for GDPR, CCPA, and LGPD. The setting is professional with natural light and indoor plants, emphasizing trust, compliance, and secure data practices in a business context.

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permission to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies
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See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

Get a demoTalk to an expert
Split-screen interface showing a customer journey optimization tool. On the left, a woman with straight dark hair and a calm expression sits casually on a green sofa, overlaid with a message reading, “I want to upsell users with personalized offers,” followed by strategies like offering discounts and sending personalized messages. On the right, a data dashboard titled “Customer Journey from Site Visit to Subscribe” displays a funnel visualization showing user drop-off across stages—site visit (107,843 users), blog view, profile creation, and subscription (2,760 users), with metrics like conversion rate (7.87%) and average conversion time (22.23 mins). The platform appears to be mParticle Analytics.

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations

See what’s possible with us.