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Compare Criteo Commerce Growth and The Trade Desk 
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At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Criteo Commerce Growth
Star Rating
(240)3.7 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Criteo Commerce GrowthThe Trade Desk
Star Rating
(141)4.4 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Criteo Commerce Growth has a lower star rating of 3.7 compared to The Trade Desk's 4.5, indicating a general preference for The Trade Desk among users.
- Reviewers mention that The Trade Desk excels in quality of support with a score of 8.9, while Criteo Commerce Growth lags behind at 7.7, suggesting that users may find more reliable assistance with The Trade Desk.
- G2 users highlight that The Trade Desk offers superior campaign optimization features, scoring 8.5 compared to Criteo's 7.2, which may lead to more effective advertising strategies for users of The Trade Desk.
- Users on G2 report that Criteo Commerce Growth struggles with frequency capping, scoring only 5.9, while The Trade Desk shines with a score of 8.9, indicating that users may have better control over ad exposure with The Trade Desk.
- Reviewers mention that The Trade Desk provides better mobile functionality, scoring 8.9 compared to Criteo's 8.0, which could enhance user experience for those focusing on mobile advertising.
- Users say that The Trade Desk's fraud protection features are rated highly at 8.8, while Criteo's score of 7.0 suggests that users may feel more secure in their advertising investments with The Trade Desk.
Pricing
Entry-Level Pricing
Criteo Commerce Growth
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Criteo Commerce Growth
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.1
195
8.6
123
Ease of Use
8.1
194
8.0
120
Ease of Setup
7.7
108
8.1
86
Ease of Admin
7.8
110
8.2
64
Quality of Support
7.7
195
8.8
122
Has the product been a good partner in doing business?
8.1
112
8.8
68
Product Direction (% positive)
6.2
184
8.6
119
Features by Category
Channel Functionality
8.2
126
8.7
74
Platform Interoperability
Not enough data
7.9
42
Agentic AI - Display Advertising
Not enough data
7.9
7
Not enough data
8.6
6
Not enough data
8.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.1
7
Campaign Management
8.0
130
|
Verified
7.8
95
|
Verified
7.2
126
|
Verified
8.3
93
|
Verified
8.0
127
|
Verified
8.4
92
|
Verified
6.8
82
|
Verified
7.5
91
|
Verified
6.9
75
|
Verified
7.7
91
|
Verified
7.3
85
|
Verified
8.5
78
|
Verified
7.0
70
|
Verified
8.5
77
|
Verified
5.9
18
8.5
80
|
Verified
6.8
102
|
Verified
8.2
93
|
Verified
6.6
116
|
Verified
7.8
76
|
Verified
7.1
77
|
Verified
7.9
80
|
Verified
7.7
35
|
Verified
8.1
81
|
Verified
7.4
29
|
Verified
7.8
81
|
Verified
Targeting
6.4
29
8.7
91
|
Verified
8.7
123
|
Verified
8.7
88
|
Verified
6.7
22
8.7
87
|
Verified
7.3
79
|
Verified
8.5
76
|
Verified
Platform
7.4
79
|
Verified
7.9
71
|
Verified
6.9
100
|
Verified
7.4
85
|
Verified
7.9
116
|
Verified
8.4
85
7.9
124
|
Verified
8.4
87
|
Verified
7.8
99
|
Verified
8.4
80
|
Verified
6.4
104
|
Verified
8.0
82
|
Verified
6.8
22
7.9
74
|
Verified
7.4
63
|
Verified
7.9
75
|
Verified
7.9
109
|
Verified
7.9
80
|
Verified
Retargeting
6.1
22
Not enough data
7.1
29
Not enough data
7.3
25
Not enough data
7.0
44
Not enough data
7.4
26
Not enough data
7.0
28
Not enough data
7.2
31
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
8.0
58
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
7.8
95
|
Verified
7.2
126
|
Verified
8.3
93
|
Verified
8.0
127
|
Verified
8.4
92
|
Verified
6.8
82
|
Verified
7.5
91
|
Verified
6.9
75
|
Verified
7.7
91
|
Verified
7.3
85
|
Verified
8.5
78
|
Verified
7.0
70
|
Verified
8.5
77
|
Verified
5.9
18
8.5
80
|
Verified
6.8
102
|
Verified
8.2
93
|
Verified
6.6
116
|
Verified
7.8
76
|
Verified
7.1
77
|
Verified
7.9
80
|
Verified
7.7
35
|
Verified
8.1
81
|
Verified
7.4
29
|
Verified
7.8
81
|
Verified
Targeting
6.4
29
8.7
91
|
Verified
8.7
123
|
Verified
8.7
88
|
Verified
6.7
22
8.7
87
|
Verified
7.3
79
|
Verified
8.5
76
|
Verified
Mobile
7.8
51
8.3
45
7.7
35
|
Verified
8.1
81
|
Verified
7.4
29
|
Verified
7.8
81
|
Verified
Platform
7.4
79
|
Verified
7.9
71
|
Verified
6.9
100
|
Verified
7.4
85
|
Verified
7.9
116
|
Verified
8.4
85
7.9
124
|
Verified
8.4
87
|
Verified
7.8
99
|
Verified
8.4
80
|
Verified
6.4
104
|
Verified
8.0
82
|
Verified
6.8
22
7.9
74
|
Verified
7.4
63
|
Verified
7.9
75
|
Verified
7.9
109
|
Verified
7.9
80
|
Verified
Platform Interoperability
Not enough data
7.8
36
Video Functionality
Not enough data
8.5
53
Agentic AI - Video Advertising
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Campaign Management
8.0
130
|
Verified
7.8
95
|
Verified
7.2
126
|
Verified
8.3
93
|
Verified
8.0
127
|
Verified
8.4
92
|
Verified
6.8
82
|
Verified
7.5
91
|
Verified
6.9
75
|
Verified
7.7
91
|
Verified
7.3
85
|
Verified
8.5
78
|
Verified
7.0
70
|
Verified
8.5
77
|
Verified
5.9
18
8.5
80
|
Verified
6.8
102
|
Verified
8.2
93
|
Verified
6.6
116
|
Verified
7.8
76
|
Verified
7.1
77
|
Verified
7.9
80
|
Verified
7.7
35
|
Verified
8.1
81
|
Verified
7.4
29
|
Verified
7.8
81
|
Verified
Targeting
6.4
29
8.7
91
|
Verified
8.7
123
|
Verified
8.7
88
|
Verified
6.7
22
8.7
87
|
Verified
7.3
79
|
Verified
8.5
76
|
Verified
Platform
7.4
79
|
Verified
7.9
71
|
Verified
6.9
100
|
Verified
7.4
85
|
Verified
7.9
116
|
Verified
8.4
85
7.9
124
|
Verified
8.4
87
|
Verified
7.8
99
|
Verified
8.4
80
|
Verified
6.4
104
|
Verified
8.0
82
|
Verified
6.8
22
7.9
74
|
Verified
7.4
63
|
Verified
7.9
75
|
Verified
7.9
109
|
Verified
7.9
80
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.2(won by default)
42
Not enough data
Campaign Management
8.0(won by 0.2)
130
|
Verified
7.8
95
|
Verified
7.2
126
|
Verified
8.3(won by 1.1)
93
|
Verified
8.0
127
|
Verified
8.4(won by 0.4)
92
|
Verified
6.8
82
|
Verified
7.5(won by 0.7)
91
|
Verified
6.9
75
|
Verified
7.7(won by 0.8)
91
|
Verified
7.3
85
|
Verified
8.5(won by 1.2)
78
|
Verified
7.0
70
|
Verified
8.5(won by 1.5)
77
|
Verified
5.9
18
8.5(won by 2.6)
80
|
Verified
6.8
102
|
Verified
8.2(won by 1.4)
93
|
Verified
6.6
116
|
Verified
7.8(won by 1.2)
76
|
Verified
7.1
77
|
Verified
7.9(won by 0.8)
80
|
Verified
7.7
35
|
Verified
8.1(won by 0.4)
81
|
Verified
7.4
29
|
Verified
7.8(won by 0.4)
81
|
Verified
Targeting
6.4
29
8.7(won by 2.3)
91
|
Verified
8.7(tied score)
123
|
Verified
8.7(tied score)
88
|
Verified
6.7
22
8.7(won by 2.0)
87
|
Verified
7.3
79
|
Verified
8.5(won by 1.2)
76
|
Verified
Platform
7.4
79
|
Verified
7.9(won by 0.5)
71
|
Verified
6.9
100
|
Verified
7.4(won by 0.5)
85
|
Verified
7.9
116
|
Verified
8.4(won by 0.5)
85
7.9
124
|
Verified
8.4(won by 0.5)
87
|
Verified
7.8
99
|
Verified
8.4(won by 0.6)
80
|
Verified
6.4
104
|
Verified
8.0(won by 1.6)
82
|
Verified
6.8
22
7.9(won by 1.1)
74
|
Verified
7.4
63
|
Verified
7.9(won by 0.5)
75
|
Verified
7.9(tied score)
109
|
Verified
7.9(tied score)
80
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.3
9
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
56
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
8.3
8
Campaign Management
8.0
130
|
Verified
7.8
95
|
Verified
7.2
126
|
Verified
8.3
93
|
Verified
8.0
127
|
Verified
8.4
92
|
Verified
6.8
82
|
Verified
7.5
91
|
Verified
6.9
75
|
Verified
7.7
91
|
Verified
7.3
85
|
Verified
8.5
78
|
Verified
7.0
70
|
Verified
8.5
77
|
Verified
5.9
18
8.5
80
|
Verified
6.8
102
|
Verified
8.2
93
|
Verified
6.6
116
|
Verified
7.8
76
|
Verified
7.1
77
|
Verified
7.9
80
|
Verified
7.7
35
|
Verified
8.1
81
|
Verified
7.4
29
|
Verified
7.8
81
|
Verified
Targeting
6.4
29
8.7
91
|
Verified
8.7
123
|
Verified
8.7
88
|
Verified
6.7
22
8.7
87
|
Verified
7.3
79
|
Verified
8.5
76
|
Verified
Demand Side Platforms
8.3
18
|
Verified
8.4
75
|
Verified
6.0
5
7.8
75
|
Verified
7.8
18
|
Verified
8.6
73
|
Verified
Platform
7.4
79
|
Verified
7.9
71
|
Verified
6.9
100
|
Verified
7.4
85
|
Verified
7.9
116
|
Verified
8.4
85
7.9
124
|
Verified
8.4
87
|
Verified
7.8
99
|
Verified
8.4
80
|
Verified
6.4
104
|
Verified
8.0
82
|
Verified
6.8
22
7.9
74
|
Verified
7.4
63
|
Verified
7.9
75
|
Verified
7.9
109
|
Verified
7.9
80
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
11
Not enough data
7.6
11
Not enough data
7.7
11
Not enough data
7.9
11
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
11
Not enough data
8.3
11
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Criteo Commerce Growth and The Trade Desk are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, Display Advertising, Connected TV (CTV) Advertising Platforms, Native Advertising, and Video Advertising
Unique Categories
Criteo Commerce Growth is categorized as Retargeting and Social Media Advertising
The Trade Desk is categorized as Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Criteo Commerce Growth
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
24.2%
Marketing and Advertising
19.1%
Apparel & Fashion
7.9%
Consumer Goods
7.0%
Internet
2.8%
Other
39.1%
Marketing and Advertising
64.9%
Retail
4.5%
Internet
3.0%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
23.1%
Most Helpful Reviews
Criteo Commerce Growth
Most Helpful Favorable Review
Catherine K.
Verified User in Retail
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
The Trade Desk
Most Helpful Favorable Review
Md Sabbir R.
Verified User
I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for...
Most Helpful Critical Review
Shiraz K.
Verified User in Banking
Performance can be better. Campaign building could be quicker with templates. Low funnel performance tends to not perform as well as upper to mid funnel.
Catherine K.
Verified User in Retail
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
Md Sabbir R.
Verified User
I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for...
Verified User in Marketing and Advertising
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
Shiraz K.
Verified User in Banking
Performance can be better. Campaign building could be quicker with templates. Low funnel performance tends to not perform as well as upper to mid funnel.
Discussions
whats the best analytics software
1 Comment
MC
Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic...Read more
Criteo Commerce Growth has no more discussions with answers
The Trade Desk has no discussions with answers
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