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Compare AdRoll and Criteo Commerce Growth 
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At a Glance
Market Segments
Small-Business (55.7% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(654)4.0 out of 5
Market Segments
Small-Business (55.7% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansCriteo Commerce Growth
Star Rating
(240)3.7 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Criteo Commerce GrowthSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in A/B Testing with a score of 8.5, while Criteo Commerce Growth falls short with a score of 6.1. Reviewers mention that AdRoll's A/B Testing feature allows for more effective campaign optimization, leading to better performance outcomes.
- Reviewers mention that AdRoll's Audience Segmentation feature scores 8.3, significantly higher than Criteo's 7.1. Users say that this capability enables more precise targeting, which enhances the effectiveness of their marketing efforts.
- G2 users highlight that AdRoll's Manage Email Deliverability feature scores an impressive 8.5, while Criteo does not have a comparable score in this area. Users report that this feature has helped them improve their email campaign success rates.
- Users on G2 note that AdRoll's Cross-Device Attribution feature scores 8.6, outperforming Criteo's offerings. Reviewers mention that this capability is crucial for tracking user behavior across multiple devices, leading to more accurate marketing insights.
- Reviewers mention that AdRoll's Custom Attribution feature scores 8.5, while Criteo's performance in this area is less impressive. Users say that the ability to tailor attribution models has significantly improved their understanding of campaign effectiveness.
- Users report that AdRoll's Campaign Dashboard feature scores 7.9, slightly lower than Criteo's 8.0. However, reviewers mention that AdRoll's dashboard provides more actionable insights, making it easier to manage and optimize campaigns effectively.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Criteo Commerce Growth
No pricing availableFree Trial
AdRoll
Free Trial is available
Criteo Commerce Growth
No trial information availableRatings
Meets Requirements
8.2
549
8.1
195
Ease of Use
8.2
554
8.1
194
Ease of Setup
8.2
340
7.7
108
Ease of Admin
8.1
317
7.8
110
Quality of Support
7.9
528
7.7
195
Has the product been a good partner in doing business?
8.1
316
8.1
112
Product Direction (% positive)
7.2
538
6.2
184
Features by Category
Channel Functionality
8.2
382
8.2
126
Platform Interoperability
7.6
66
Not enough data
Agentic AI - Display Advertising
6.0
8
Not enough data
6.3
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Campaign Management
8.0
416
8.0
130
|
Verified
7.6
406
7.2
126
|
Verified
8.1
409
8.0
127
|
Verified
7.0
353
6.8
82
|
Verified
7.7
348
6.9
75
|
Verified
7.8
337
7.3
85
|
Verified
7.7
293
7.0
70
|
Verified
7.7
339
5.9
18
8.1
379
6.8
102
|
Verified
7.5
356
6.6
116
|
Verified
7.5
312
7.1
77
|
Verified
7.7
193
7.7
35
|
Verified
7.8
191
7.4
29
|
Verified
Targeting
7.8
386
6.4
29
8.7
407
8.7
123
|
Verified
8.0
352
6.7
22
7.7
320
7.3
79
|
Verified
Platform
7.7
266
7.4
79
|
Verified
7.2
314
6.9
100
|
Verified
8.0
351
7.9
116
|
Verified
8.0
384
7.9
124
|
Verified
7.8
296
7.8
99
|
Verified
7.4
307
6.4
104
|
Verified
7.5
304
6.8
22
7.8
251
7.4
63
|
Verified
7.6
317
7.9
109
|
Verified
Retargeting
8.3
145
6.1
22
8.4
176
7.1
29
8.1
164
7.3
25
8.2
185
7.0
44
8.2
174
7.4
26
8.3
174
7.0
28
8.2
157
7.2
31
Agentic AI - Retargeting
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
Attribution Modeling
8.1
27
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
7.3
23
|
Verified
Not enough data
8.4
23
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.8
21
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.7
25
|
Verified
Not enough data
Reporting
8.3
32
|
Verified
Not enough data
8.3
32
|
Verified
Not enough data
8.0
28
|
Verified
Not enough data
Platform Interoperability
7.4
28
Not enough data
Mobile Functionality
8.0
196
8.0
58
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
416
8.0
130
|
Verified
7.6
406
7.2
126
|
Verified
8.1
409
8.0
127
|
Verified
7.0
353
6.8
82
|
Verified
7.7
348
6.9
75
|
Verified
7.8
337
7.3
85
|
Verified
7.7
293
7.0
70
|
Verified
7.7
339
5.9
18
8.1
379
6.8
102
|
Verified
7.5
356
6.6
116
|
Verified
7.5
312
7.1
77
|
Verified
7.7
193
7.7
35
|
Verified
7.8
191
7.4
29
|
Verified
Targeting
7.8
386
6.4
29
8.7
407
8.7
123
|
Verified
8.0
352
6.7
22
7.7
320
7.3
79
|
Verified
Mobile
7.9
163
7.8
51
7.7
193
7.7
35
|
Verified
7.8
191
7.4
29
|
Verified
Platform
7.7
266
7.4
79
|
Verified
7.2
314
6.9
100
|
Verified
8.0
351
7.9
116
|
Verified
8.0
384
7.9
124
|
Verified
7.8
296
7.8
99
|
Verified
7.4
307
6.4
104
|
Verified
7.5
304
6.8
22
7.8
251
7.4
63
|
Verified
7.6
317
7.9
109
|
Verified
Platform Interoperability
6.8
10
Not enough data
Video Functionality
7.8
12
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
416
8.0
130
|
Verified
7.6
406
7.2
126
|
Verified
8.1
409
8.0
127
|
Verified
7.0
353
6.8
82
|
Verified
7.7
348
6.9
75
|
Verified
7.8
337
7.3
85
|
Verified
7.7
293
7.0
70
|
Verified
7.7
339
5.9
18
8.1
379
6.8
102
|
Verified
7.5
356
6.6
116
|
Verified
7.5
312
7.1
77
|
Verified
7.7
193
7.7
35
|
Verified
7.8
191
7.4
29
|
Verified
Targeting
7.8
386
6.4
29
8.7
407
8.7
123
|
Verified
8.0
352
6.7
22
7.7
320
7.3
79
|
Verified
Platform
7.7
266
7.4
79
|
Verified
7.2
314
6.9
100
|
Verified
8.0
351
7.9
116
|
Verified
8.0
384
7.9
124
|
Verified
7.8
296
7.8
99
|
Verified
7.4
307
6.4
104
|
Verified
7.5
304
6.8
22
7.8
251
7.4
63
|
Verified
7.6
317
7.9
109
|
Verified
Platform Interoperability
7.8(won by default)
31
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0(won by 0.8)
216
7.2
42
Campaign Management
8.0(tied score)
416
8.0(tied score)
130
|
Verified
7.6(won by 0.4)
406
7.2
126
|
Verified
8.1(won by 0.1)
409
8.0
127
|
Verified
7.0(won by 0.2)
353
6.8
82
|
Verified
7.7(won by 0.8)
348
6.9
75
|
Verified
7.8(won by 0.5)
337
7.3
85
|
Verified
7.7(won by 0.7)
293
7.0
70
|
Verified
7.7(won by 1.8)
339
5.9
18
8.1(won by 1.3)
379
6.8
102
|
Verified
7.5(won by 0.9)
356
6.6
116
|
Verified
7.5(won by 0.4)
312
7.1
77
|
Verified
7.7(tied score)
193
7.7(tied score)
35
|
Verified
7.8(won by 0.4)
191
7.4
29
|
Verified
Targeting
7.8(won by 1.4)
386
6.4
29
8.7(tied score)
407
8.7(tied score)
123
|
Verified
8.0(won by 1.3)
352
6.7
22
7.7(won by 0.4)
320
7.3
79
|
Verified
Platform
7.7(won by 0.3)
266
7.4
79
|
Verified
7.2(won by 0.3)
314
6.9
100
|
Verified
8.0(won by 0.1)
351
7.9
116
|
Verified
8.0(won by 0.1)
384
7.9
124
|
Verified
7.8(tied score)
296
7.8(tied score)
99
|
Verified
7.4(won by 1.0)
307
6.4
104
|
Verified
7.5(won by 0.7)
304
6.8
22
7.8(won by 0.4)
251
7.4
63
|
Verified
7.6
317
7.9(won by 0.3)
109
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
416
8.0
130
|
Verified
7.6
406
7.2
126
|
Verified
8.1
409
8.0
127
|
Verified
7.0
353
6.8
82
|
Verified
7.7
348
6.9
75
|
Verified
7.8
337
7.3
85
|
Verified
7.7
293
7.0
70
|
Verified
7.7
339
5.9
18
8.1
379
6.8
102
|
Verified
7.5
356
6.6
116
|
Verified
7.5
312
7.1
77
|
Verified
7.7
193
7.7
35
|
Verified
7.8
191
7.4
29
|
Verified
Targeting
7.8
386
6.4
29
8.7
407
8.7
123
|
Verified
8.0
352
6.7
22
7.7
320
7.3
79
|
Verified
Demand Side Platforms
Not enough data
8.3
18
|
Verified
Not enough data
6.0
5
Not enough data
7.8
18
|
Verified
Platform
7.7
266
7.4
79
|
Verified
7.2
314
6.9
100
|
Verified
8.0
351
7.9
116
|
Verified
8.0
384
7.9
124
|
Verified
7.8
296
7.8
99
|
Verified
7.4
307
6.4
104
|
Verified
7.5
304
6.8
22
7.8
251
7.4
63
|
Verified
7.6
317
7.9
109
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.3
6
Not enough data
8.1
6
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Criteo Commerce Growth are categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Attribution
Criteo Commerce Growth has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Criteo Commerce Growth
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Computer Software
7.1%
Retail
6.2%
Apparel & Fashion
4.8%
Information Technology and Services
4.3%
Other
51.8%
Retail
24.2%
Marketing and Advertising
19.1%
Apparel & Fashion
7.9%
Consumer Goods
7.0%
Internet
2.8%
Other
39.1%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Clayson S.
Verified User in Computer Software
We have used AdRoll for almost 2 years now and had been very happy with them. We had seen some changes in our site traffic and the conversion and ROI on our AdRoll retargeting campaigns began to suffer. We scaled back our advertising dollars until we could...
Criteo Commerce Growth
Most Helpful Favorable Review
Catherine K.
Verified User in Retail
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Catherine K.
Verified User in Retail
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
Clayson S.
Verified User in Computer Software
We have used AdRoll for almost 2 years now and had been very happy with them. We had seen some changes in our site traffic and the conversion and ROI on our AdRoll retargeting campaigns began to suffer. We scaled back our advertising dollars until we could...
Verified User in Marketing and Advertising
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
whats the best analytics software
1 Comment
MC
Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic...Read more
Criteo Commerce Growth has no more discussions with answers
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