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Compare Basis and StackAdapt 
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisStackAdapt
Star Rating
(805)4.7 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that StackAdapt excels in Quality of Support with a score of 9.9, while Basis, although strong, has a slightly lower score of 9.5. Reviewers mention that StackAdapt's support team is highly responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that StackAdapt's Campaign Optimization feature is particularly robust, scoring 9.0 compared to Basis's 8.3. Users say that StackAdapt provides more effective tools for optimizing campaigns in real-time, leading to better performance outcomes.
- G2 users highlight StackAdapt's superior Cross-Device Capabilities with a score of 9.2, while Basis scores 8.7. Users report that StackAdapt's ability to track and manage campaigns across multiple devices is seamless, enhancing user engagement.
- Users on G2 note that StackAdapt's Machine Learning Optimization feature scores 9.0, significantly outperforming Basis's 7.8. Reviewers mention that StackAdapt's algorithms provide more accurate targeting and improved ad placements.
- Reviewers say that StackAdapt's Performance Monitoring tools, scoring 8.7, are more intuitive compared to Basis's 8.3. Users report that the reporting dashboards in StackAdapt are easier to navigate, allowing for quicker insights into campaign performance.
- Users report that StackAdapt shines in Brand Safety with a score of 9.1, while Basis scores 8.5. Reviewers mention that StackAdapt offers more comprehensive brand safety measures, ensuring that ads are placed in appropriate contexts.
Pricing
Entry-Level Pricing
Basis
No pricing availableStackAdapt
No pricing availableFree Trial
Basis
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.7
238
9.4
704
Ease of Use
8.3
241
9.1
691
Ease of Setup
8.1
156
9.2
560
Ease of Admin
8.2
148
9.2
527
Quality of Support
9.5
237
9.9
697
Has the product been a good partner in doing business?
9.4
151
9.8
539
Product Direction (% positive)
9.2
239
9.7
675
Features by Category
Channel Functionality
9.0
80
9.3
376
Platform Interoperability
Feature Not Available
8.7
245
Agentic AI - Display Advertising
Not enough data
8.0
27
Not enough data
8.1
26
Not enough data
8.4
26
Not enough data
8.3
26
Not enough data
8.1
26
Not enough data
8.3
26
Campaign Management
8.1
192
|
Verified
9.0
457
|
Verified
8.3
190
|
Verified
8.9
457
|
Verified
8.6
187
|
Verified
9.1
446
|
Verified
7.6
177
|
Verified
8.5
381
|
Verified
7.8
166
|
Verified
8.6
378
|
Verified
8.5
183
|
Verified
9.1
423
|
Verified
8.4
170
|
Verified
9.0
397
|
Verified
8.8
184
|
Verified
9.2
416
|
Verified
8.3
190
|
Verified
9.3
449
|
Verified
8.0
166
|
Verified
8.9
430
|
Verified
8.3
137
|
Verified
9.0
372
|
Verified
8.8
82
|
Verified
8.9
344
|
Verified
8.3
68
|
Verified
9.0
332
|
Verified
Targeting
8.9
193
|
Verified
9.4
457
|
Verified
8.9
182
|
Verified
9.3
442
|
Verified
8.7
187
|
Verified
9.2
444
|
Verified
8.4
181
|
Verified
9.3
436
|
Verified
Platform
7.1
121
|
Verified
8.7
367
|
Verified
7.0
170
|
Verified
8.7
426
|
Verified
8.6
112
|
Verified
9.2
424
8.6
188
|
Verified
9.3
444
|
Verified
8.5
142
|
Verified
9.2
378
|
Verified
8.2
38
8.9
386
|
Verified
8.2
140
|
Verified
8.9
377
|
Verified
8.5
105
|
Verified
8.9
334
|
Verified
7.4
154
|
Verified
8.7
377
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.0
457
|
Verified
8.3
190
|
Verified
8.9
457
|
Verified
8.6
187
|
Verified
9.1
446
|
Verified
7.6
177
|
Verified
8.5
381
|
Verified
7.8
166
|
Verified
8.6
378
|
Verified
8.5
183
|
Verified
9.1
423
|
Verified
8.4
170
|
Verified
9.0
397
|
Verified
8.8
184
|
Verified
9.2
416
|
Verified
8.3
190
|
Verified
9.3
449
|
Verified
8.0
166
|
Verified
8.9
430
|
Verified
8.3
137
|
Verified
9.0
372
|
Verified
8.8
82
|
Verified
8.9
344
|
Verified
8.3
68
|
Verified
9.0
332
|
Verified
Targeting
8.9
193
|
Verified
9.4
457
|
Verified
8.9
182
|
Verified
9.3
442
|
Verified
8.7
187
|
Verified
9.2
444
|
Verified
8.4
181
|
Verified
9.3
436
|
Verified
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
8.9
344
|
Verified
8.3
68
|
Verified
9.0
332
|
Verified
Platform
7.1
121
|
Verified
8.7
367
|
Verified
7.0
170
|
Verified
8.7
426
|
Verified
8.6
112
|
Verified
9.2
424
8.6
188
|
Verified
9.3
444
|
Verified
8.5
142
|
Verified
9.2
378
|
Verified
8.2
38
8.9
386
|
Verified
8.2
140
|
Verified
8.9
377
|
Verified
8.5
105
|
Verified
8.9
334
|
Verified
7.4
154
|
Verified
8.7
377
|
Verified
Platform Interoperability
Feature Not Available
8.7
190
Video Functionality
8.7
65
9.2
366
Agentic AI - Video Advertising
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.3
18
Not enough data
8.6
18
Not enough data
8.1
18
Not enough data
8.3
18
Campaign Management
8.1
192
|
Verified
9.0
457
|
Verified
8.3
190
|
Verified
8.9
457
|
Verified
8.6
187
|
Verified
9.1
446
|
Verified
7.6
177
|
Verified
8.5
381
|
Verified
7.8
166
|
Verified
8.6
378
|
Verified
8.5
183
|
Verified
9.1
423
|
Verified
8.4
170
|
Verified
9.0
397
|
Verified
8.8
184
|
Verified
9.2
416
|
Verified
8.3
190
|
Verified
9.3
449
|
Verified
8.0
166
|
Verified
8.9
430
|
Verified
8.3
137
|
Verified
9.0
372
|
Verified
8.8
82
|
Verified
8.9
344
|
Verified
8.3
68
|
Verified
9.0
332
|
Verified
Targeting
8.9
193
|
Verified
9.4
457
|
Verified
8.9
182
|
Verified
9.3
442
|
Verified
8.7
187
|
Verified
9.2
444
|
Verified
8.4
181
|
Verified
9.3
436
|
Verified
Platform
7.1
121
|
Verified
8.7
367
|
Verified
7.0
170
|
Verified
8.7
426
|
Verified
8.6
112
|
Verified
9.2
424
8.6
188
|
Verified
9.3
444
|
Verified
8.5
142
|
Verified
9.2
378
|
Verified
8.2
38
8.9
386
|
Verified
8.2
140
|
Verified
8.9
377
|
Verified
8.5
105
|
Verified
8.9
334
|
Verified
7.4
154
|
Verified
8.7
377
|
Verified
Platform Basics
9.0
20
9.8
17
8.8
20
9.5
17
8.9
21
9.5
17
8.8
20
9.8
17
Platform Reporting
8.7
21
9.4
17
8.3
21
9.0
17
Feature Not Available
8.2
16
Feature Not Available
8.2
16
Agentic AI - Digital Audio Advertising
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
7.8
10
Not enough data
8.0
10
Demand Side Platforms
8.5
28
9.4
213
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.1
16
Not enough data
8.0
18
Not enough data
8.1
18
Not enough data
8.4
18
Not enough data
7.6
18
Not enough data
7.9
18
Campaign Management
8.1
192
|
Verified
9.0
457
|
Verified
8.3
190
|
Verified
8.9
457
|
Verified
8.6
187
|
Verified
9.1
446
|
Verified
7.6
177
|
Verified
8.5
381
|
Verified
7.8
166
|
Verified
8.6
378
|
Verified
8.5
183
|
Verified
9.1
423
|
Verified
8.4
170
|
Verified
9.0
397
|
Verified
8.8
184
|
Verified
9.2
416
|
Verified
8.3
190
|
Verified
9.3
449
|
Verified
8.0
166
|
Verified
8.9
430
|
Verified
8.3
137
|
Verified
9.0
372
|
Verified
8.8
82
|
Verified
8.9
344
|
Verified
8.3
68
|
Verified
9.0
332
|
Verified
Targeting
8.9
193
|
Verified
9.4
457
|
Verified
8.9
182
|
Verified
9.3
442
|
Verified
8.7
187
|
Verified
9.2
444
|
Verified
8.4
181
|
Verified
9.3
436
|
Verified
Demand Side Platforms
7.8
135
|
Verified
9.0
350
|
Verified
7.0
156
|
Verified
8.9
339
|
Verified
8.6
159
|
Verified
9.2
349
|
Verified
Platform
7.1
121
|
Verified
8.7
367
|
Verified
7.0
170
|
Verified
8.7
426
|
Verified
8.6
112
|
Verified
9.2
424
8.6
188
|
Verified
9.3
444
|
Verified
8.5
142
|
Verified
9.2
378
|
Verified
8.2
38
8.9
386
|
Verified
8.2
140
|
Verified
8.9
377
|
Verified
8.5
105
|
Verified
8.9
334
|
Verified
7.4
154
|
Verified
8.7
377
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
29
Not enough data
9.4
29
Not enough data
9.5
29
Not enough data
9.4
29
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
29
Not enough data
9.5
29
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.1
15
Not enough data
8.0
15
Not enough data
8.1
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
8.1
15
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.1
14
Not enough data
7.9
14
Not enough data
8.2
14
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
8.0
14
Categories
Categories
Shared Categories
Basis and StackAdapt are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis is categorized as Mobile Advertising
StackAdapt is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
58.4%
Financial Services
2.6%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.2%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Dallas K.
Verified User in Marketing and Advertising
Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and...
Most Helpful Critical Review
Verified User in Marketing and Advertising
There are not a lot of options within certain types of advertising, for example, OTT but I realize that they are working on that. I have noticed without blacklist or brand protection, there are a lot of inappropriate sites/apps that your ads run on.
StackAdapt
Most Helpful Favorable Review
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Their internal teams are a tad sloppy/make a lot of errors. The DSP is also only partially self-service - you need a lot of help from the reps to set up deals or unique audiences.
Dallas K.
Verified User in Marketing and Advertising
Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and...
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Verified User in Marketing and Advertising
There are not a lot of options within certain types of advertising, for example, OTT but I realize that they are working on that. I have noticed without blacklist or brand protection, there are a lot of inappropriate sites/apps that your ads run on.
Verified User in Marketing and Advertising
Their internal teams are a tad sloppy/make a lot of errors. The DSP is also only partially self-service - you need a lot of help from the reps to set up deals or unique audiences.
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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