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Compare HubSpot Marketing Hub and Listrak 
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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Mid-Market (58.1% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,013)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansListrak
Star Rating
(290)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its user-friendly interface, making it easier for small businesses to navigate and utilize its features effectively, while Listrak is noted for its robust capabilities in email marketing, particularly in sending outbound emails and managing deliverability.
- Reviewers mention that HubSpot's quality of support is rated at 8.7, which is lower than Listrak's impressive 9.5, indicating that users may find more responsive and helpful customer service with Listrak.
- G2 users highlight that HubSpot's landing pages and forms feature is rated at 8.5, which is higher than Listrak's 7.7, suggesting that HubSpot provides better tools for creating effective landing pages to capture leads.
- Users on G2 report that Listrak shines in its text messaging capabilities, particularly with features like Bulk SMS (rated 8.9) and Automatic Replies (rated 9.0), which are essential for businesses focusing on SMS marketing.
- Reviewers say that HubSpot's lead management features, such as Marketing Lead Database and Lead Nurturing, are rated at 8.6 and 8.5 respectively, indicating a strong focus on nurturing leads through the sales funnel compared to Listrak's lower ratings in similar areas.
- Users report that Listrak's email marketing integration is rated at 8.8, which is higher than HubSpot's CRM/Email Integrations rating of 7.9, suggesting that Listrak may offer more seamless integration with various email marketing tools.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Listrak
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
8.5
9,430
8.9
257
Ease of Use
8.6
11,104
8.4
258
Ease of Setup
8.1
6,845
8.2
133
Ease of Admin
8.5
4,879
8.7
122
Quality of Support
8.7
8,926
9.5
255
Has the product been a good partner in doing business?
8.7
4,797
9.4
120
Product Direction (% positive)
8.8
9,069
9.3
250
Features by Category
Email Marketing
8.8
5398
|
Verified
8.9
174
|
Verified
8.9
5266
|
Verified
9.3
176
|
Verified
8.6
5265
|
Verified
9.0
177
|
Verified
8.8
4970
|
Verified
8.9
158
|
Verified
Online Marketing
8.5
5111
|
Verified
7.8
107
|
Verified
8.2
4448
|
Verified
8.4
143
|
Verified
8.1
4170
|
Verified
8.6
157
|
Verified
8.2
4697
|
Verified
8.6
154
|
Verified
8.1
4344
|
Verified
8.0
99
|
Verified
Lead Management
8.5
4880
|
Verified
8.2
93
|
Verified
8.1
4625
|
Verified
8.3
108
|
Verified
8.4
4729
|
Verified
8.8
163
|
Verified
8.0
4240
|
Verified
7.9
75
|
Verified
8.4
4669
|
Verified
8.0
90
|
Verified
8.2
4405
|
Verified
8.2
108
|
Verified
8.4
4383
|
Verified
8.6
101
|
Verified
8.4
4384
|
Verified
8.3
80
|
Verified
Campaign Management
8.2
3976
|
Verified
8.6
117
|
Verified
7.9
3567
|
Verified
7.6
73
7.9
3522
|
Verified
7.8
81
|
Verified
7.2
2671
|
Verified
7.5
69
Social
7.7
3628
|
Verified
6.3
56
|
Verified
8.2
4031
|
Verified
6.4
58
|
Verified
8.1
3995
|
Verified
6.6
57
|
Verified
8.0
3877
|
Verified
6.5
54
|
Verified
7.7
3101
|
Verified
6.8
60
|
Verified
Reporting & Analytics
8.3
5034
|
Verified
8.6
168
|
Verified
8.0
4705
|
Verified
8.3
126
|
Verified
7.6
3857
|
Verified
8.3
125
|
Verified
7.5
3545
|
Verified
8.3
143
|
Verified
7.7
3963
|
Verified
7.3
74
|
Verified
Platform
8.0
3406
|
Verified
8.0
117
|
Verified
8.5
3437
|
Verified
8.3
106
|
Verified
8.7
3401
|
Verified
8.8
121
|
Verified
8.0
2385
|
Verified
7.3
70
|
Verified
7.4
2285
|
Verified
7.6
77
|
Verified
8.6
3231
|
Verified
8.8
123
|
Verified
7.9
2461
|
Verified
8.2
83
|
Verified
Agentic AI - Marketing Automation
6.8
209
5.7
7
6.8
207
6.7
6
6.8
206
6.0
7
6.6
207
6.0
7
6.6
207
6.2
7
6.6
208
6.4
7
Integration
8.4
3422
|
Verified
8.7
122
|
Verified
8.0
3108
|
Verified
8.3
116
|
Verified
8.1
2897
|
Verified
7.8
97
|
Verified
Lead Intelligence
7.8
1134
|
Verified
Not enough data
7.9
1168
Not enough data
8.1
1215
Not enough data
Lead Management
8.3
1305
Not enough data
7.5
1132
Not enough data
8.0
1191
Not enough data
Marketing Campaigns
7.9
1152
Not enough data
7.4
1041
Not enough data
7.5
1094
Not enough data
7.8
1082
|
Verified
Not enough data
8.1
1243
Not enough data
Campaign Execution
7.8
1134
Not enough data
7.8
1066
Not enough data
7.7
1012
Not enough data
8.7
1380
Not enough data
Agentic AI - Account Data Management
6.4
74
Not enough data
6.7
74
Not enough data
6.6
73
Not enough data
6.7
74
Not enough data
6.4
74
Not enough data
Messenger
8.0
1203
|
Verified
Not enough data
7.4
1031
|
Verified
Not enough data
7.9
1246
|
Verified
Not enough data
7.8
1169
|
Verified
Not enough data
Channels
8.0
1428
|
Verified
Not enough data
8.2
1408
|
Verified
Not enough data
7.1
829
|
Verified
Not enough data
6.8
727
|
Verified
Not enough data
7.4
786
|
Verified
Not enough data
Customers
8.2
1476
|
Verified
Not enough data
8.2
1463
|
Verified
Not enough data
8.3
1608
|
Verified
Not enough data
8.4
1558
|
Verified
Not enough data
8.2
1464
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.7
61
Not enough data
6.6
60
Not enough data
6.7
61
Not enough data
6.5
60
Not enough data
6.6
60
Not enough data
6.6
61
Not enough data
6.7
62
Not enough data
Text Messaging
Not enough data
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
SMS Platform
Not enough data
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Design and Customization
6.9
77
Not enough data
7.6
75
Not enough data
7.8
77
Not enough data
7.8
76
Not enough data
Campaigns
7.4
72
Not enough data
7.5
73
Not enough data
7.7
71
Not enough data
7.6
71
Not enough data
Integrations
8.0
74
Not enough data
7.2
68
Not enough data
7.0
64
Not enough data
7.5
70
Not enough data
Generative AI
6.4
69
Not enough data
Agentic AI - Vulnerability Scanner
6.3
23
Not enough data
6.1
23
Not enough data
Attribution Modeling
8.0
267
Not enough data
7.7
261
Not enough data
7.3
243
Not enough data
7.3
236
Not enough data
6.9
234
Not enough data
7.4
247
Not enough data
Agentic AI - Attribution
5.7
27
Not enough data
5.9
27
Not enough data
5.6
28
Not enough data
5.4
28
Not enough data
Marketing
7.7
240
Not enough data
7.2
224
Not enough data
8.2
266
Not enough data
8.3
272
Not enough data
Reporting
8.4
294
Not enough data
8.3
281
Not enough data
8.0
286
Not enough data
Platform Basics
8.5
237
Not enough data
8.5
238
Not enough data
8.4
238
Not enough data
8.1
23
Not enough data
8.0
22
Not enough data
Platform Data
8.2
233
Not enough data
7.9
228
Not enough data
Platform Additional Functionality
8.3
254
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
21
Not enough data
7.1
21
Not enough data
Platform Basics
8.2
548
Not enough data
8.6
631
Not enough data
Platform Reporting
8.5
646
Not enough data
8.6
690
Not enough data
Content & Collaboration
8.3(won by default)
1260
Not enough data
8.3(won by default)
1312
Not enough data
8.1(won by default)
1004
Not enough data
8.3(won by default)
1080
Not enough data
8.7(won by default)
1389
Not enough data
8.3(won by default)
950
Not enough data
Social Management
8.2(won by default)
2170
Not enough data
8.6(won by default)
2343
Not enough data
8.4(won by default)
2083
Not enough data
8.3(won by default)
2229
Not enough data
8.0(won by default)
1652
Not enough data
8.2(won by default)
932
Not enough data
7.3(won by default)
305
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
61
Not enough data
7.0(won by default)
58
Not enough data
7.1(won by default)
60
Not enough data
7.0(won by default)
59
Not enough data
7.2(won by default)
60
Not enough data
7.1(won by default)
60
Not enough data
7.1(won by default)
62
Not enough data
Platform Basics
8.1
413
Not enough data
8.0
422
Not enough data
Platform Data
7.9
417
Not enough data
7.9
415
Not enough data
8.5
464
Not enough data
8.2
421
Not enough data
Platform Additional Functionality
8.0
406
Not enough data
8.2
426
Not enough data
8.2
420
Not enough data
Agentic AI - Customer Journey Analytics
6.6
71
Not enough data
6.8
70
Not enough data
6.6
71
Not enough data
6.7
71
Not enough data
Platform Interoperability
8.0
580
Not enough data
Agentic AI - Social Media Advertising
7.1
52
Not enough data
7.3
52
Not enough data
7.0
49
Not enough data
7.1
52
Not enough data
7.2
53
Not enough data
7.4
57
Not enough data
Social Functionality
8.2
1289
Not enough data
Campaign Management
8.3
1303
Not enough data
8.2
1243
Not enough data
8.2
1170
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1064
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1095
Not enough data
8.0
1047
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1173
Not enough data
8.2
1090
Not enough data
8.0
987
Not enough data
8.0
964
Not enough data
Platform
8.3
1139
Not enough data
8.2
1287
Not enough data
8.8
1312
Not enough data
8.8
1337
Not enough data
8.6
1161
Not enough data
8.3
1286
Not enough data
8.6
1325
Not enough data
8.4
1035
Not enough data
8.4
1228
Not enough data
Responses
9.0
17
Not enough data
9.0
16
Not enough data
8.0
16
Not enough data
Automation - AI Agents
8.2
17
Not enough data
7.7
17
Not enough data
8.3
17
Not enough data
7.8
17
Not enough data
8.0
17
Not enough data
Platform
8.6
17
Not enough data
8.5
17
Not enough data
7.9
17
Not enough data
Autonomy - AI Agents
7.7
17
Not enough data
7.7
17
Not enough data
7.7
17
Not enough data
7.6
17
Not enough data
Generative AI
8.6
17
Not enough data
8.1
17
Not enough data
Page Customization
8.4
1338
|
Verified
Not enough data
7.9
1375
|
Verified
Not enough data
7.9
1260
|
Verified
Not enough data
8.1
1301
|
Verified
Not enough data
Page Optimization
8.1
1164
|
Verified
Not enough data
8.0
1275
|
Verified
Not enough data
8.2
1314
|
Verified
Not enough data
7.8
1203
|
Verified
Not enough data
Integrations
7.4
740
|
Verified
Not enough data
8.7
1230
|
Verified
Not enough data
8.5
1228
|
Verified
Not enough data
Generative AI
7.2
332
Not enough data
Agentic AI - Landing Page Builders
6.5
68
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
6.9
60
Not enough data
7.2
59
Not enough data
6.9
60
Not enough data
7.1
60
Not enough data
7.0
59
Not enough data
Lead Intelligence
8.0
768
Not enough data
8.2
801
Not enough data
8.2
816
Not enough data
Lead Management
8.4
884
Not enough data
7.7
758
Not enough data
8.1
829
Not enough data
Marketing Campaigns
8.0
789
Not enough data
7.6
698
Not enough data
7.8
757
Not enough data
8.0
754
Not enough data
8.2
864
Not enough data
8.1
808
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2189
|
Verified
Not enough data
8.3
2628
|
Verified
Not enough data
8.0
2397
|
Verified
Not enough data
8.5
2430
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2828
|
Verified
Not enough data
8.4
3067
|
Verified
Not enough data
7.8
2331
|
Verified
Not enough data
8.1
2517
|
Verified
Not enough data
8.0
2349
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.7
135
Not enough data
6.8
129
Not enough data
6.6
131
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Listrak are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, Customer Data Platform (CDP), and Mobile Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.7%
Marketing and Advertising
12.9%
Information Technology and Services
11.6%
Financial Services
4.9%
Education Management
2.5%
Other
52.4%
Retail
37.7%
Consumer Goods
12.7%
Apparel & Fashion
8.5%
Marketing and Advertising
5.6%
Food & Beverages
5.3%
Other
30.3%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Listrak
Most Helpful Favorable Review
Emilie P.
Verified User in Apparel & Fashion
The personalized support you receive from Listrak's Success managers is the best I've experienced. I've worked with 3 other ESPs prior to Listrak and none have provided the level of understanding of business needs and the dedicated, thoughtful support that...
Most Helpful Critical Review
Brad G.
Verified User in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Emilie P.
Verified User in Apparel & Fashion
The personalized support you receive from Listrak's Success managers is the best I've experienced. I've worked with 3 other ESPs prior to Listrak and none have provided the level of understanding of business needs and the dedicated, thoughtful support that...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Brad G.
Verified User in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
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Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
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Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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