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Compare The Trade Desk and Yelp Advertising 
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At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Small-Business (70.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(141)4.4 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskYelp Advertising
Star Rating
(41)2.6 out of 5
Market Segments
Small-Business (70.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yelp AdvertisingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that The Trade Desk excels in Quality of Support with a score of 8.9, while Yelp Advertising falls short at 5.5. Reviewers mention that The Trade Desk's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that The Trade Desk offers superior Campaign Optimization capabilities, scoring 8.5 compared to Yelp Advertising's 5.0. Users say that The Trade Desk's machine learning optimization features help in fine-tuning campaigns for better performance.
- G2 users highlight The Trade Desk's robust Cross-Device Capabilities with a score of 8.8, which allows for seamless advertising across multiple platforms. In contrast, Yelp Advertising's capabilities in this area are less impressive, scoring only 5.6.
- Users on G2 report that The Trade Desk provides advanced Targeting options, scoring 8.9, including geo-targeting and retargeting features that enhance ad relevance. Yelp Advertising, however, scores lower at 5.5, indicating less effective targeting strategies.
- Reviewers mention that The Trade Desk's Performance Analytics tools are highly rated at 8.6, allowing users to gain deep insights into campaign performance. Yelp Advertising's analytics features, scoring 5.0, are seen as basic and lacking in depth.
- Users say that The Trade Desk's Customization options are robust, with a score of 8.1, enabling businesses to tailor their advertising strategies effectively. Yelp Advertising, with a score of 4.9, is noted for its limited customization capabilities, which can hinder user experience.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Yelp Advertising
No pricing availableFree Trial
The Trade Desk
No trial information availableYelp Advertising
No trial information availableRatings
Meets Requirements
8.6
123
5.6
27
Ease of Use
8.0
120
6.5
29
Ease of Setup
8.1
86
7.3
13
Ease of Admin
8.2
64
6.4
11
Quality of Support
8.8
122
5.5
26
Has the product been a good partner in doing business?
8.8
68
4.0
10
Product Direction (% positive)
8.6
119
2.4
26
Features by Category
Channel Functionality
8.7
74
Not enough data
Platform Interoperability
7.9
42
Not enough data
Agentic AI - Display Advertising
7.9
7
Not enough data
8.6
6
Not enough data
8.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Campaign Management
7.8
95
|
Verified
5.1
14
8.3
93
|
Verified
5.0
12
8.4
92
|
Verified
5.5
14
7.5
91
|
Verified
5.0
12
7.7
91
|
Verified
5.6
11
8.5
78
|
Verified
6.0
12
8.5
77
|
Verified
5.4
12
8.5
80
|
Verified
5.6
11
8.2
93
|
Verified
5.0
13
7.8
76
|
Verified
5.4
13
7.9
80
|
Verified
5.6
11
8.1
81
|
Verified
5.6
12
7.8
81
|
Verified
5.5
11
Targeting
8.7
91
|
Verified
5.5
14
8.7
88
|
Verified
4.7
12
8.7
87
|
Verified
5.9
13
8.5
76
|
Verified
5.4
12
Platform
7.9
71
|
Verified
5.0
10
7.4
85
|
Verified
5.0
13
8.4
85
5.7
14
8.4
87
|
Verified
5.6
14
8.4
80
|
Verified
5.0
11
8.0
82
|
Verified
4.9
14
7.9
74
|
Verified
5.3
13
7.9
75
|
Verified
5.4
12
7.9
80
|
Verified
5.8
14
Platform Interoperability
7.9
26
5.3
10
Mobile Functionality
8.9
49
6.4
14
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
95
|
Verified
5.1
14
8.3
93
|
Verified
5.0
12
8.4
92
|
Verified
5.5
14
7.5
91
|
Verified
5.0
12
7.7
91
|
Verified
5.6
11
8.5
78
|
Verified
6.0
12
8.5
77
|
Verified
5.4
12
8.5
80
|
Verified
5.6
11
8.2
93
|
Verified
5.0
13
7.8
76
|
Verified
5.4
13
7.9
80
|
Verified
5.6
11
8.1
81
|
Verified
5.6
12
7.8
81
|
Verified
5.5
11
Targeting
8.7
91
|
Verified
5.5
14
8.7
88
|
Verified
4.7
12
8.7
87
|
Verified
5.9
13
8.5
76
|
Verified
5.4
12
Mobile
8.3
45
5.8
13
8.1
81
|
Verified
5.6
12
7.8
81
|
Verified
5.5
11
Platform
7.9
71
|
Verified
5.0
10
7.4
85
|
Verified
5.0
13
8.4
85
5.7
14
8.4
87
|
Verified
5.6
14
8.4
80
|
Verified
5.0
11
8.0
82
|
Verified
4.9
14
7.9
74
|
Verified
5.3
13
7.9
75
|
Verified
5.4
12
7.9
80
|
Verified
5.8
14
Platform Interoperability
7.8
36
Not enough data
Video Functionality
8.5
53
Not enough data
Agentic AI - Video Advertising
7.6
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Campaign Management
7.8
95
|
Verified
5.1
14
8.3
93
|
Verified
5.0
12
8.4
92
|
Verified
5.5
14
7.5
91
|
Verified
5.0
12
7.7
91
|
Verified
5.6
11
8.5
78
|
Verified
6.0
12
8.5
77
|
Verified
5.4
12
8.5
80
|
Verified
5.6
11
8.2
93
|
Verified
5.0
13
7.8
76
|
Verified
5.4
13
7.9
80
|
Verified
5.6
11
8.1
81
|
Verified
5.6
12
7.8
81
|
Verified
5.5
11
Targeting
8.7
91
|
Verified
5.5
14
8.7
88
|
Verified
4.7
12
8.7
87
|
Verified
5.9
13
8.5
76
|
Verified
5.4
12
Platform
7.9
71
|
Verified
5.0
10
7.4
85
|
Verified
5.0
13
8.4
85
5.7
14
8.4
87
|
Verified
5.6
14
8.4
80
|
Verified
5.0
11
8.0
82
|
Verified
4.9
14
7.9
74
|
Verified
5.3
13
7.9
75
|
Verified
5.4
12
7.9
80
|
Verified
5.8
14
Platform Basics
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Not enough data
Platform Reporting
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.3
9
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Platform Data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
56
Not enough data
Agentic AI - Demand Side Platform (DSP)
7.9
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Campaign Management
7.8
95
|
Verified
5.1
14
8.3
93
|
Verified
5.0
12
8.4
92
|
Verified
5.5
14
7.5
91
|
Verified
5.0
12
7.7
91
|
Verified
5.6
11
8.5
78
|
Verified
6.0
12
8.5
77
|
Verified
5.4
12
8.5
80
|
Verified
5.6
11
8.2
93
|
Verified
5.0
13
7.8
76
|
Verified
5.4
13
7.9
80
|
Verified
5.6
11
8.1
81
|
Verified
5.6
12
7.8
81
|
Verified
5.5
11
Targeting
8.7
91
|
Verified
5.5
14
8.7
88
|
Verified
4.7
12
8.7
87
|
Verified
5.9
13
8.5
76
|
Verified
5.4
12
Demand Side Platforms
8.4
75
|
Verified
Not enough data
7.8
75
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
Platform
7.9
71
|
Verified
5.0
10
7.4
85
|
Verified
5.0
13
8.4
85
5.7
14
8.4
87
|
Verified
5.6
14
8.4
80
|
Verified
5.0
11
8.0
82
|
Verified
4.9
14
7.9
74
|
Verified
5.3
13
7.9
75
|
Verified
5.4
12
7.9
80
|
Verified
5.8
14
Platform - Connected TV (CTV) Advertising Platforms
8.5
11
Not enough data
7.6
11
Not enough data
7.7
11
Not enough data
7.9
11
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
11
Not enough data
8.3
11
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Campaigns
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Engagement
8.3
8
Not enough data
Platform
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and Yelp Advertising are categorized as Mobile Advertising
Unique Categories
Yelp Advertising has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yelp Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
64.9%
Retail
4.5%
Internet
3.0%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
23.1%
Marketing and Advertising
17.5%
Financial Services
10.0%
Construction
7.5%
Automotive
7.5%
Hospitality
5.0%
Other
52.5%
Most Helpful Reviews
The Trade Desk
Most Helpful Favorable Review
Md Sabbir R.
Verified User
I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for...
Most Helpful Critical Review
Shiraz K.
Verified User in Banking
Performance can be better. Campaign building could be quicker with templates. Low funnel performance tends to not perform as well as upper to mid funnel.
Yelp Advertising
Most Helpful Favorable Review
Verified User in Hospital & Health Care
Yelp already has an established brand and naturally drives traffic to its platform
Most Helpful Critical Review
Jared B.
Verified User in Marketing and Advertising
I think they are crazy high prices for cost per click. I also don't like their sales practices. They basically require you to pay to play for your business to show up, and the amount of business you get for the price you pay per click is not worth it...
Md Sabbir R.
Verified User
I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for...
Verified User in Hospital & Health Care
Yelp already has an established brand and naturally drives traffic to its platform
Shiraz K.
Verified User in Banking
Performance can be better. Campaign building could be quicker with templates. Low funnel performance tends to not perform as well as upper to mid funnel.
Jared B.
Verified User in Marketing and Advertising
I think they are crazy high prices for cost per click. I also don't like their sales practices. They basically require you to pay to play for your business to show up, and the amount of business you get for the price you pay per click is not worth it...
Discussions
The Trade Desk has no discussions with answers
What kind of advertising is Yelp?
1 Comment
BR
It’s an awareness advertising scam where you’re charged on impressions and can spend $100s with zero results. Then if they get you to unknowingly spend $100s...Read more
Yelp Advertising has no more discussions with answers
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