Ortto Reviews & Product Details - Page 3

Ortto Product Details

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Product Website

Seller

Ortto

Discussions

Ortto Community

Languages Supported

English

Product Description

Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

Overview by

James Ohlson

Pricing

Pricing provided by Ortto.

Starter

Starting at $199.00

5000 Contacts

View More Pricing Information

Ortto Integrations

(13)

Verified by Ortto

Ortto Media

Ortto Demo - Connect your data in a flexible customer data platform.

Empower your team with access to complete, real-time customer data in a CDP that's actually built for marketers.

Ortto Demo - Accelerate growth with personalized omnichannel marketing journeys.

Engage customers at every stage of the lifecycle with a visual marketing automation solution, built on a foundation of complete customer data and AI.

Ortto Demo - Talk to your customers with AI-powered live chat.

Convert, engage, and retain more users with omnichannel conversations across live chat and email. Plus, surface the information they need in an integrated hub of help content.

Ortto Demo - Understand what’s working, and why.

See how campaigns and support conversations are impacting key metrics, and empower your whole team to discover insights that lead to better results.

Ortto Demo - Superior support helps you move faster.

Our top-rated, responsive support team is available on live chat and email 24/6.

Ortto Demo - Trusted to keep your data secure.

We are trusted by leading enterprise organizations for our dedication to exceeding security and privacy standards.

Official Downloads

(1)

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G2 reviews are authentic and verified.

Here's how.

AN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

7/11/2025

"Handy Marketing Tool"

4.5/5

What do you like best about Ortto?

I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The actual content creation page is also user friendly and has a number of great features for customisation and optimisation. The customer service team are also very responsive and always willing to help me out when I have a question. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The cost is quite significant, especially if you have a larger database. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hey There! Really appreciate you sharing this. Glad to hear the Salesforce integration and content tools are working well for you, and we’ll pass the kind words on to the support team!

Totally understand where you're coming from on pricing. We aim to balance cost with value, especially as databases grow, but it’s something we keep a close eye on.

Thanks again for the feedback, it means a lot.

UC

Verified User in Civic & Social Organization

Small-Business (50 or fewer emp.)

5/28/2024

"Clean UI, intuitive, excellent service every single time"

4.5/5

What do you like best about Ortto?

The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days.

The customer support is a real standout too, because I've now reached out to the team about 3 or 4 times over the last 12 months and they never fail to address our our queries over live chat promptly, professionally and with a really good nature.

This makes a huge difference in the overall experience and a big part of the reason we continue to use Ortto and recommend it to others. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There are a couple of glitches here and there, but nothing serious.

We find that when we are testing emails some of the publishing looks 'a bit off' compared to the finished product, making it harder to feel sure about the final appearance. In saying this, some of this could be due to various email clients like Outlook365.

While the personal tech support is fantastic and better than most SaaS products we use, the self-serve articles aren't always as helpful. I've found myself a bit frustrated that I can't look up an answer and instead need to start a chat. Review collected by and hosted on G2.com.

AL

Verified User in Legal Services

Mid-Market (51-1000 emp.)

7/11/2025

"Been with Ortto for years"

4/5

What do you like best about Ortto?

Many integrations, especially with our CRM. Very good when first starting out. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

It hasn't scaled as well as we'd liked. Integrations sometimes breakdown, and it's difficult to manage multiple campaigns within the platform. Feel like you may need to have a seperate content calendar but it would be good to have this feature within the app. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hi there, thanks so much for taking the time to share this - great to hear Ortto helped you get started and that the integrations made an impact early on.

Appreciate the feedback on campaign management. We’re always looking at ways to make it easier to manage multiple campaigns at once, and a built-in calendar is a great callout - it’s on our radar and I’ll share this with the product team, you can also add any requests to our public roadmap here: https://roadmap.ortto.com/feature-requests

Please reach out to our Support team if you ever need help!

AS

Aida S.

COO

Small-Business (50 or fewer emp.)

3/5/2025

"Comprehensive and top-tier marketing automation tool"

4.5/5

What do you like best about Ortto?

For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is great. I have been using it since 2020, when it was Autopilot, so still in love. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

- Waiting for reporting features to be more flexible and potential for data analysis. Right now it´s quite limited.

- Waiting for more integration options Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hi Aida,

Love hearing this - especially from someone who's been with us since the Autopilot days. Really appreciate your ongoing support!

Definitely hear you on the need for more flexible reporting and integration options. Both are areas we’re actively working on, and feedback like this helps steer what comes next.

Thanks again for taking the time to share your experience.

AF

Alex F.

Lotteries & Donor Manager

Mid-Market (51-1000 emp.)

2/13/2025

"Great features and have seen some great benefits to our business"

4/5

What do you like best about Ortto?

The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their live chat feature incredibly helpful, their customer support team are very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The platform is more expensive than others we have looked at and some features that are standard with others are not with Ortto. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hey Alex!

Thanks for the review - great to hear the interface has been easy to get the hang of and that support has been helpful during onboarding. The team will be glad to hear it.

Appreciate the feedback on pricing and feature expectations too. We’re always looking at how we can deliver more value and make sure the platform grows with our customers’ needs - so this feedback is really helpful!

Thanks again for sharing your experience.

AK

Aleksandra K.

Web Designer

Information Technology and Services

Mid-Market (51-1000 emp.)

9/10/2024

"We now have more sales cycle insight and control, enhancing our marketing ROI"

4.5/5

What do you like best about Ortto?

Ortto has several great features; for example, it integrates with customer relationship management systems, enables email marketing, and helps generate and qualify sales leads through lead scoring and ROI reporting. Our sales staff benefits greatly from lead tracking and segmentation, as it allows them to send more relevant and targeted messages. I really like the ability to track interaction on channels that are difficult to qualify with personalized remarketing. One of the most useful features is the ability to monitor campaigns in real time; this allows us to make quick adjustments to our tactics, which in turn increases the effectiveness and efficiency of our marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Sometimes, technical support does not react quickly enough to fix major issues, which has been a problem for us. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

By integrating Ortto into our marketing automation platform, we were able to launch more accurate campaigns, which in turn increased the caliber of our leads and facilitated better communication among our sales staff. We are now able to better view and manage the sales cycle through detailed lead interaction tracking, which has increased our marketing ROI. It has been an excellent resource for us as we work to improve our marketing automation and email marketing strategies. It's a great choice if you're most concerned with actual automation. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/8/2025

"easy to use"

4.5/5

What do you like best about Ortto?

lots of options to tag clients, good ui. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

can be hard to find specific users in the data base Review collected by and hosted on G2.com.

BC

Brett C.

CDO (Marketing and Fundraising)

Small-Business (50 or fewer emp.)

2/2/2025

"Love Ortto"

4/5

What do you like best about Ortto?

Orrto has been great for us to intergreate SMS and email campaigns. Its easy to use and works well. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

As a small charity, the cost is high. It wasnt as straight forward to intergrate with our Salesforce as I would have liked. took longer than i had hoped to get right ,Not having an account manager or someone to help onboard didnt help. . Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hey Brett,

Thanks for the review - really glad to hear Ortto’s helping you run SMS and email campaigns more easily.

Totally understand the challenges you had getting set up with Salesforce. It’s something we’re always trying to make smoother, especially for smaller teams. Appreciate the note on onboarding too - it’s helpful to hear where we can do better.

Thanks again for sharing your experience from a NFP perspective!

DG

Daniel G.

CRM & Digital Marketing Coordinator

Small-Business (50 or fewer emp.)

2/6/2025

"Ortto makes it easy to create and automate digital assets in our app"

4.5/5

What do you like best about Ortto?

Its very easy to track users behavior and trigger engagement comms from Ortto. The integration is very smoth. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The users data visualisation is limited. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hi Daniel,

Thanks for the review - great to hear the integration’s been smooth and you’re getting value from the behavior tracking and automation!

Appreciate the note on data visualisation too. It’s something we’re continuing to improve, so feedback like this is super helpful.

Thanks again for taking the time to share.

UH

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

1/6/2025

"Love Ortto"

5/5

What do you like best about Ortto?

Customer support is fantastic, highly responsive and helpful. I think the product in general balances depth and user friendly features well Review collected by and hosted on G2.com.

What do you dislike about Ortto?

I wish I had a better system for seing all of my active campaigns, even if filed into separate folders Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto

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Hey There,

Thanks for the kind words - really glad to hear support has been helpful and that the platform feels powerful without being too hard to use.

Totally hear you on wanting a better way to see and organize your active campaigns. It’s a great suggestion, and worth adding to our public roadmap if you haven’t already: https://roadmap.ortto.com/feature-requests

Appreciate you taking the time to share your experience!