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AB Tasty Reviews & Product Details - Page 4

AB Tasty Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

AB Tasty Media

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AB Tasty Reviews (363)

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Reviews

AB Tasty Reviews (363)

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4.5
363 reviews

Pros & Cons

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Ben G.
BG
UX
Enterprise (> 1000 emp.)
"Everything you need in an AB testing and personalisation tool"
What do you like best about AB Tasty?

Easy to use, the widget library allows us to save time on simple tests whilst also having the option to edit code for more complex builds. I particularly like the QA assistant, which lets us check changes in the browser / on mobile and view different variants Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The visual editor sometimes struggles with our REACT site, although the AB Tasty team have been very helpful in resolving issues Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Mid-Market (51-1000 emp.)
"We are overall very happy and satisfied with AB Tasty"
What do you like best about AB Tasty?

The online support, who are always very helpful and quick to answer, and our dedicated CSM are a great added value. It feels like an extra teammember, as our CSM brings fresh test ideas, supports us in getting the most out of the tool, and offers valuable sparring on strategy and execution. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The segmentation and targeting could work in a better way, I believe. Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Mid-Market (51-1000 emp.)
"Great tool to help us optimise our websites!"
What do you like best about AB Tasty?

It is really easy to use - the visual editor means you don't need to know a lot of code to launch any experiments and the widgets are a great shortcut. We have gotten so much customer insight and knowledge of what elements of our sites drive conversions - it has been invaluable! Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

We had a couple of tracking issues at the start when we were setting up and needed help from the team (but we were easily able to get in touch with the team and they helped us find solutions). Review collected by and hosted on G2.com.

Christopher G.
CG
Group Head Of User Experience
Enterprise (> 1000 emp.)
"A partnership rather than just another product."
What do you like best about AB Tasty?

AB Tasty have been a fantastic addition to our organisation, from day 1 they have felt like an extention to our team help us delivery against our strategy and acieve our goals. After many years using an alternative platform the transition to AB Tasty was made easy both by the ease of using the platform but also the support that is always available. We look forward to a great future working together. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Nothing I would go as far as sayin we dislike but improvments to how data is presented could be made. AB Tasty are always taking feedback on board to im sure i will only continue to improve. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Mid-Market (51-1000 emp.)
"Great for making quick cut changes to your website"
What do you like best about AB Tasty?

What I love most is how easy the visual editor is to use. It lets our team make changes and start A/B tests super fast without needing to wait for developers to free up. This means we can improve our site's user experience on the fly and its great for testing out new ideas quickly. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

While the basics are very straightforward, delving into more complex tests with advanced targeting and segmentation can present a bit of a learning curve. Sometimes the visual editor can be a little tricky on websites with dynamic content, occasionally requiring a workaround or developer input. Review collected by and hosted on G2.com.

Lucie G.
LG
Webmaster
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Useful and divers tool for quickwins"
What do you like best about AB Tasty?

Large range of options to choose from in order to obtain results and test hypothesis. Mostly easy to use and not too time-consuming. Support teams highly reactive and helpful. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Some features require more technical knowledge than basic user has in my opinion (ex: java script) Review collected by and hosted on G2.com.

Ben A.
BA
E-commerce Product Lead
Mid-Market (51-1000 emp.)
"Great Testing Tool!"
What do you like best about AB Tasty?

The two things I value most about AB Tasty are;

1. Intuitive interface

2. Support in coming up with testing ideas Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

As with all AB Testing tools, there are limitations as to how much you can manipulate the Front End of a website using only Javascript. We tried the server side tool with limited success Review collected by and hosted on G2.com.

AM
Head of Sector Marketing Operations
Mid-Market (51-1000 emp.)
"Amazing product with incredible capabilities"
What do you like best about AB Tasty?

How easy it is to make changes to the website for testing variables without any web development knowledge. Additionally, I love how well connected it is to platforms such as Google Analytics or Hotjar to get additional insights from the tests. Very user friendly and intuitive as well! Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Difficulty connecting ecommerce/transactional tracking into some of products. Lack of visibility sometimes. Review collected by and hosted on G2.com.

MC
Web Animation Project Manager
Small-Business (50 or fewer emp.)
"A Great Balance Between Innovation and Support"
What do you like best about AB Tasty?

the freedom of action, the CSM’s responsiveness, and the innovation. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

What I like less is the difficulty sometimes in setting up certain tests. Review collected by and hosted on G2.com.

MT
CRO
Small-Business (50 or fewer emp.)
"Easy to use and accessible!"
What do you like best about AB Tasty?

What I prefer is the ease of use and the readability of the results. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I find that the widgets are too geared towards e-commerce; there should be things adapted for lead generation. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

8 months

Average Discount

10%

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AB Tasty Features
Content
A/B Testing
Monitoring
Targeting
Customization
Optimization
Web
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