Fullstory Reviews & Product Details

I love the support I get from my partners at Fullstory. Brooks and Visa are always SO responsive and helpful. Visa is literally magic when it comes to creating the most inuititve and helpful dashboards. Brooks couldn't be more supportive in wanting to hear our goals and coming up with creative ways to help us. We've never once felt like a bother or that we're asking too much. Truly a dream team. Review collected by and hosted on G2.com.

(full disclosure I think this has a lot to do with our data...) sometimes it's hard to self serve because finding the right metrics, etc. to filter on or pull in can be challenging. It can be easy to hit a brick wall then get discourage and distracted and lose track of where you were. That's typically when I call in Brooks and Visa and they save the day! Review collected by and hosted on G2.com.

FullStory is a great product for not only getting quantitative analysis about what users are doing on your digital properties, but going deeper into the customer experience with replays. It's a great tool for making data driven decisions on new features and improvements to existing features.

Also, the people that work there are great to work with! Review collected by and hosted on G2.com.

The UI is a little clunky for new/novice users, but they are working on changes that will make using the tool easier. Review collected by and hosted on G2.com.

That ability to dissect user experiences to get at the heart of friction points is an obvious and always noteworthy callout; however the support of the customer success team is the stand out for me. Best in class hands-down. Review collected by and hosted on G2.com.

I don't have a dislike so much as a note for folks considering tools in this space, not just Fullstory. You need to make sure that you budget time and energy for identifying and providing descriptive attributes to the key data point within the mountains of data that these tools collect, especially if you are a highly data democratized org. Review collected by and hosted on G2.com.

Fullstory gives us a clear, visual understanding of how users interact with our product. The session replay feature is especially helpful for identifying pain points and validating feedback from users or support teams. It’s also easy to share recordings across teams to drive alignment and prioritization. Onboarding and integration was super simple and the customer success team made any hurdles we encountered easy to overcome. Review collected by and hosted on G2.com.

The amount of data available to you once you get started can be a bit overwhelming at first, especially for new team members who aren’t familiar with behavioral analytics. However, the Fullstory team has helped make sure our internal teams have the tools to get the most out of the product! Review collected by and hosted on G2.com.

In short, Fullstory flat out works out of the box in the way you would expect it to work, and it works very well. The barrier to actionably working with your data is super low, both from an integration and from a learning how to use the tool standpoint. While it is highly customizable, it provides an out of the box experience which can get you 80-90% of the way there with fundamental analysis of user behavior data. Review collected by and hosted on G2.com.

I have no large items I dislike about Fullstroy. If I were to come up with examples, I would have to pick feature-level gripes such as not being able to change the date granularity of all the charts on a Dashboard with one filter, or not having custom properties separated into separate columns in a data export. Review collected by and hosted on G2.com.

FullStory is a one-stop-shop for everything a product person needs. From monitoring to discovery, FullStory has multiple ways of ascertaining information that can inspire teams and give you that insight which will subsequently give you that competitive edge. It's very visual, so it's easy to share complicated ideas and break the ideas down for stakeholders and important presentations. The session replay is one of the best features of the tool. When you can see someone's struggle or follow them along in their website / app journey, you can instantly understand what to do and take action. Review collected by and hosted on G2.com.

FullStory definitely has a learning curve, but they provide a lot of resources to onboard users effectively. Review collected by and hosted on G2.com.

Fullstory is a powerful analytics tool that provides a clear, user-friendly view of customer behavior through session replays and heatmaps. It allows our team to see how users interact with our site—what they click, where they hesitate, and where they drop off. This insight is invaluable for diagnosing bugs, improving UX, and validating design decisions with real user data. The onboarding team is fabulous to work with and had us up & running quickly! Review collected by and hosted on G2.com.

The tool has so many features that it takes a bit of time to learn all the ways to analyze various experiences, however the Fullstory team has been so helpful working with our team to ensure we take advantage of all its power! Review collected by and hosted on G2.com.

Creating dashboards is an integral part of my workflow now. Make a dashboard for an AB test, a new feature release, alerting for bugs, trends to see unexpected spikes/dips. Creating a dashboard is straightforward and allows us to see when a change occurred, but also dive deeper to watch the sessions. Fullstory is an invaluable tool to quickly move from quantitative to the qualitative and help make a more informed hypothesis. Review collected by and hosted on G2.com.

It was so easy at the start that I had false confidence that I was measuring one thing when I actually needed to make a few tweaks to it to make it accurate. Review collected by and hosted on G2.com.

The staff is amazing Sky Washington has been such an amazing person to work with. The technology is amazing and it does take a bit of getting used to, but once you do the power of just being able just to see what users are experiencing at any point in time on our site has been invaluable in debugging issues and just noticing user experience issues that are happening on the website that we wouldn't have known otherwise. Review collected by and hosted on G2.com.

There are just so many features on full story and it's really hard to get used to all the bells and whistles that it offers. Thankfully, they have a great support team that answers all our questions and is always there to help us if there are any issues Review collected by and hosted on G2.com.

As a product manager, having access to actionable insights and real user data is crucial for making informed decisions and delivering exceptional experiences. FullStory has quickly become an essential part of our toolkit for several key reasons.

FullStory provides an incredibly intuitive way to uncover friction in the user experience. With session replays and click maps, we can see exactly where users are struggling—whether they’re getting stuck in confusing flows, encountering performance issues, or missing key features. This clarity allows us to prioritize improvements that have the biggest impact on user satisfaction and engagement.

Launching a new feature always comes with a bit of anxiety. FullStory eases that significantly by letting us monitor how users interact with new components in real time. We can instantly spot adoption trends, usability issues, and unintended behaviors—ensuring a smoother, faster iteration cycle post-launch.

While our analytics platforms provide a macro view of user behavior, FullStory fills in the gaps with rich qualitative context. It bridges the “what” and the “why,” helping us understand not just what users are doing, but how they’re feeling and where their journeys are breaking down. This additional data empowers us to make more empathetic and user-centric decisions.

One of the standout benefits is how FullStory streamlines the bug triage process. Developers and QA teams can replay exactly what happened when a bug occurred—reducing the need for back-and-forth and making it easier to reproduce and fix issues quickly. It's a major time-saver and improves overall release quality. Review collected by and hosted on G2.com.

There are not many downsides at all! While Fullstory is a powerful tool, its effectiveness can be limited if your implementation lacks structured naming conventions. If your app or website doesn’t have clearly labeled screens, buttons, or elements, navigating through sessions and extracting meaningful insights can quickly become cumbersome.

Without organized labels, it often feels like searching for a needle in a haystack—especially when trying to pinpoint where users dropped off or interacted with specific features. In those cases, teams may find themselves doing significant cleanup or retroactive tagging just to make the data usable.

To get the most out of Fullstory, it's crucial to invest upfront in clean, consistent element naming and thoughtful tagging. Otherwise, the richness of the data can be undermined by the difficulty of finding what truly matters. Review collected by and hosted on G2.com.