Medallia helps the marketing team to tie the actual customer sentiment to specific campaign elements. We can sift feedback by the channel it is being delivered and read comments directly relating to its effectiveness, such as an email shot. This truly transformed the way we do creative asset pre-launch reviews prior to a large launch Quite another fascinating feature is that themed customer quotes are easy to extract and shared by the team during the agile sprints. Review collected by and hosted on G2.com.
The process of integrating our historical marketing campaign IDs so that we can analyze them was more complicated than expected. It is not a simple mapping but it involved some data preparation. Creating highly specific custom-made reports regarding the effectiveness of a campaign also required some concentration learning time to conquer. Review collected by and hosted on G2.com.
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This reviewer was offered a nominal incentive as thanks for completing this review.
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