Fullstory Reviews & Product Details

admin

TO

Tim O.

Product Director - Analytics & Data Science

Mid-Market (51-1000 emp.)

5/29/2024

"Powerful tool with excellent customer support"

4.5/5

What do you like best about Fullstory?

FullStory is a powerful tool for product managers to be able to understand who is using their SaaS platform and how. You can build segments, along with metrics off of those segments, funnels, retention charts, etc. I really like how you can customize the naming of pages and elements to make the platform easier to work with. The best part of the experience for me, however, has been the excellent customer support we've received. While the application is intuitive, there are a lot of hidden tricks and tips. Whenever I go to my support team with the question I'm trying to answer, they do everything they can to help me answer that question. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

As with any application of the sort, there will always be a few things that don't work the way you'd like for them to. In my case one example is retention charts. If a user returns within a single day, it's counted a a retention event even if I'm only interested in if they come back later. All of my issues are nits such as that. They're responsive in finding work arounds and submitting requests to their product team, however. Review collected by and hosted on G2.com.

Fullstory Product Details

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.

Product Website

Seller

Fullstory

Discussions

Fullstory Community

Languages Supported

English

Product Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

Overview by

Casey Culler

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Fullstory Integrations

(12)

Verified by Fullstory

Fullstory Media

Fullstory Demo - Seamless Behavioral Data for AI and Beyond with Fullstory Anywhere

Clean, structured, AI-ready behavioral data delivered directly to your data ecosystem. Sync this data to your destination of choice to power better personalization, forecasting, modeling, fraud detection, and more. Empower your teams to deliver exceptional in-the-moment experiences by pairing it ...

Fullstory Demo - Powerful session replay combined with AI-powered multi-session summaries and dev tools

Analyze mysterious bugs as they occur in the wild, highlight and act on important sessions using AI, and provide clairvoyant-level customer support to your entire user base.

Fullstory Demo - Understand Mobile App Behavioral Data

Solve your app’s biggest problems and discover what works–without sacrificing performance and privacy--using mobile behavioral data.

Fullstory Demo - Discover wasted SaaS spend and improve employee workflows.

Fullstory Workforce provides visibility into the digital tools that employees use to get work done. With Workforce, teams get the insights needed to optimize their tech stack, create efficient internal support processes, and streamline workflows across internal and third-party apps for a better o...

Fullstory Demo - Turn Analysis into Action Faster with StoryAI

StoryAI doesn’t just simplify analytics; it redefines what’s possible. StoryAI's agents empower teams across industries to navigate the complexities of digital experiences with clarity and confidence. Rapidly generate concise takeaways from multiple sessions to save time and drive focus with Summ...

Fullstory Demo - Act on Fullstory’s behavioral data in real time with Anywhere: Activation

Anywhere: Activation is an intelligent system that acts on behavioral data in real time to shape digital customer journeys and trigger the right response in the moment, rather than hours later. Improve customer support, deliver timely experiences, and stream data instantly to turn impersonal, fru...

Learn what behavioral data is, how it drives better decisions, and why Fullstory is the tool customer-centric brands need.

Official Downloads

(5)

edit

Reality Check: Insights from Fullstory's technology leader survey

Digital expectations vs. realities, and how to bridge the gaps

G2 reviews are authentic and verified.

Here's how.

KF

Kristina F.

Director Digital Customer Experience

Enterprise (> 1000 emp.)

7/25/2025

"Fullstory is the secret sauce!"

5/5

What do you like best about Fullstory?

I love the support I get from my partners at Fullstory. Brooks and Visa are always SO responsive and helpful. Visa is literally magic when it comes to creating the most inuititve and helpful dashboards. Brooks couldn't be more supportive in wanting to hear our goals and coming up with creative ways to help us. We've never once felt like a bother or that we're asking too much. Truly a dream team. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

(full disclosure I think this has a lot to do with our data...) sometimes it's hard to self serve because finding the right metrics, etc. to filter on or pull in can be challenging. It can be easy to hit a brick wall then get discourage and distracted and lose track of where you were. That's typically when I call in Brooks and Visa and they save the day! Review collected by and hosted on G2.com.

JD

Jeannine D.

Application Engineer

Enterprise (> 1000 emp.)

7/2/2025

"Great product with great insight!"

4.5/5

What do you like best about Fullstory?

FullStory is a great product for not only getting quantitative analysis about what users are doing on your digital properties, but going deeper into the customer experience with replays. It's a great tool for making data driven decisions on new features and improvements to existing features.

Also, the people that work there are great to work with! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The UI is a little clunky for new/novice users, but they are working on changes that will make using the tool easier. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It helps us identify and quantify instances of fraud on our site, which benefits us in cost savings and the ability to prosecute nefarious users. It allows us to quantify to our vendors the value of their ad placement, which leads to better ad sale revenue. It also helps us to faster problem solve issues that users have on our site, as well as quantify them for prioritization of resolution, which saves us time and money, as well as improves customer satisfaction with our digital properties. Review collected by and hosted on G2.com.

JW

James W.

Director, Instrumentation

Mid-Market (51-1000 emp.)

7/9/2025

"A critical component in any Digital Analytics stack."

4.5/5

What do you like best about Fullstory?

That ability to dissect user experiences to get at the heart of friction points is an obvious and always noteworthy callout; however the support of the customer success team is the stand out for me. Best in class hands-down. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I don't have a dislike so much as a note for folks considering tools in this space, not just Fullstory. You need to make sure that you budget time and energy for identifying and providing descriptive attributes to the key data point within the mountains of data that these tools collect, especially if you are a highly data democratized org. Review collected by and hosted on G2.com.

JW

James W.

Principal Product Manager

Enterprise (> 1000 emp.)

7/8/2025

"Fullstory helps us uncover and fix UX issues quickly and was simple to integrate into our platforms"

5/5

What do you like best about Fullstory?

Fullstory gives us a clear, visual understanding of how users interact with our product. The session replay feature is especially helpful for identifying pain points and validating feedback from users or support teams. It’s also easy to share recordings across teams to drive alignment and prioritization. Onboarding and integration was super simple and the customer success team made any hurdles we encountered easy to overcome. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The amount of data available to you once you get started can be a bit overwhelming at first, especially for new team members who aren’t familiar with behavioral analytics. However, the Fullstory team has helped make sure our internal teams have the tools to get the most out of the product! Review collected by and hosted on G2.com.

NJ

Noah J.

Director, Product Management - Commerce

Enterprise (> 1000 emp.)

5/27/2025

"A true product analytics powerhouse with a low barrier to entry"

4.5/5

What do you like best about Fullstory?

In short, Fullstory flat out works out of the box in the way you would expect it to work, and it works very well. The barrier to actionably working with your data is super low, both from an integration and from a learning how to use the tool standpoint. While it is highly customizable, it provides an out of the box experience which can get you 80-90% of the way there with fundamental analysis of user behavior data. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I have no large items I dislike about Fullstroy. If I were to come up with examples, I would have to pick feature-level gripes such as not being able to change the date granularity of all the charts on a Dashboard with one filter, or not having custom properties separated into separate columns in a data export. Review collected by and hosted on G2.com.

UF

Verified User in Financial Services

Enterprise (> 1000 emp.)

7/28/2025

"If you're a Product person, you need FullStory."

5/5

What do you like best about Fullstory?

FullStory is a one-stop-shop for everything a product person needs. From monitoring to discovery, FullStory has multiple ways of ascertaining information that can inspire teams and give you that insight which will subsequently give you that competitive edge. It's very visual, so it's easy to share complicated ideas and break the ideas down for stakeholders and important presentations. The session replay is one of the best features of the tool. When you can see someone's struggle or follow them along in their website / app journey, you can instantly understand what to do and take action. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

FullStory definitely has a learning curve, but they provide a lot of resources to onboard users effectively. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

FullStory allows me to see how my users interact with and utilize my product. Another analytics tool I had could track basic things like page visits and user numbers, but FullStory allows me to see page journeys/flows, click data, heat map/scroll map data and more. It's essential to allow me to see how my users interact with my text-heavy product so I can make changes. It also allows me to see dead clicks, which enables me to fix UX problems I did not previously know existed. My favorite part is the session replay so I can see how easily (or not) users actually take advantage of my product. It's sometimes hard to gather feedback because users don't always know how to describe their problem, or they say it's fine. But to see how they use it takes out a lot of the time spent asking questions without always getting quality feedback. Review collected by and hosted on G2.com.

HW

Heidi W.

Program Manager

Enterprise (> 1000 emp.)

7/24/2025

"Powerful tool for customer insights & fabulous onboarding team"

5/5

What do you like best about Fullstory?

Fullstory is a powerful analytics tool that provides a clear, user-friendly view of customer behavior through session replays and heatmaps. It allows our team to see how users interact with our site—what they click, where they hesitate, and where they drop off. This insight is invaluable for diagnosing bugs, improving UX, and validating design decisions with real user data. The onboarding team is fabulous to work with and had us up & running quickly! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The tool has so many features that it takes a bit of time to learn all the ways to analyze various experiences, however the Fullstory team has been so helpful working with our team to ensure we take advantage of all its power! Review collected by and hosted on G2.com.

AA

Verified User in Automotive

Enterprise (> 1000 emp.)

7/18/2025

"Powerful, yet easy to learn analytics, data-viz, and session replay"

5/5

What do you like best about Fullstory?

Creating dashboards is an integral part of my workflow now. Make a dashboard for an AB test, a new feature release, alerting for bugs, trends to see unexpected spikes/dips. Creating a dashboard is straightforward and allows us to see when a change occurred, but also dive deeper to watch the sessions. Fullstory is an invaluable tool to quickly move from quantitative to the qualitative and help make a more informed hypothesis. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

It was so easy at the start that I had false confidence that I was measuring one thing when I actually needed to make a few tweaks to it to make it accurate. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory democratized data for our product teams. While our anaylsts and adobe are still valuable, instead of waiting weeks (or longer) to learn if a feature is working, we can watch sessions within minutes now! Designers, PMs, and devs can all dig deeper on their own, creating and validating their own hypothesis about user behavior. It has helped us all identify more with our users; we expect the code to work, but now we get to watch the code bring value to those same customers, reinforcing the purpose of the code. Review collected by and hosted on G2.com.

UI

Verified User in Internet

Enterprise (> 1000 emp.)

7/18/2025

"Amazing support"

5/5

What do you like best about Fullstory?

The staff is amazing Sky Washington has been such an amazing person to work with. The technology is amazing and it does take a bit of getting used to, but once you do the power of just being able just to see what users are experiencing at any point in time on our site has been invaluable in debugging issues and just noticing user experience issues that are happening on the website that we wouldn't have known otherwise. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

There are just so many features on full story and it's really hard to get used to all the bells and whistles that it offers. Thankfully, they have a great support team that answers all our questions and is always there to help us if there are any issues Review collected by and hosted on G2.com.

AT

Verified User in Transportation/Trucking/Railroad

Mid-Market (51-1000 emp.)

7/11/2025

"Critical for all Product Teams"

5/5

What do you like best about Fullstory?

As a product manager, having access to actionable insights and real user data is crucial for making informed decisions and delivering exceptional experiences. FullStory has quickly become an essential part of our toolkit for several key reasons.

FullStory provides an incredibly intuitive way to uncover friction in the user experience. With session replays and click maps, we can see exactly where users are struggling—whether they’re getting stuck in confusing flows, encountering performance issues, or missing key features. This clarity allows us to prioritize improvements that have the biggest impact on user satisfaction and engagement.

Launching a new feature always comes with a bit of anxiety. FullStory eases that significantly by letting us monitor how users interact with new components in real time. We can instantly spot adoption trends, usability issues, and unintended behaviors—ensuring a smoother, faster iteration cycle post-launch.

While our analytics platforms provide a macro view of user behavior, FullStory fills in the gaps with rich qualitative context. It bridges the “what” and the “why,” helping us understand not just what users are doing, but how they’re feeling and where their journeys are breaking down. This additional data empowers us to make more empathetic and user-centric decisions.

One of the standout benefits is how FullStory streamlines the bug triage process. Developers and QA teams can replay exactly what happened when a bug occurred—reducing the need for back-and-forth and making it easier to reproduce and fix issues quickly. It's a major time-saver and improves overall release quality. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

There are not many downsides at all! While Fullstory is a powerful tool, its effectiveness can be limited if your implementation lacks structured naming conventions. If your app or website doesn’t have clearly labeled screens, buttons, or elements, navigating through sessions and extracting meaningful insights can quickly become cumbersome.

Without organized labels, it often feels like searching for a needle in a haystack—especially when trying to pinpoint where users dropped off or interacted with specific features. In those cases, teams may find themselves doing significant cleanup or retroactive tagging just to make the data usable.

To get the most out of Fullstory, it's crucial to invest upfront in clean, consistent element naming and thoughtful tagging. Otherwise, the richness of the data can be undermined by the difficulty of finding what truly matters. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

FullStory is solving several critical challenges for our product team by giving us deep visibility into user behavior and experience.

First, it helps us identify user pain points that aren't always obvious in traditional analytics. Through session replays and behavioral data, we can spot where users are struggling—whether it's a confusing flow, a dropped interaction, or a subtle usability issue. This allows us to prioritize improvements that directly impact user satisfaction and retention.

Second, it plays a key role in ensuring smooth feature launches. We can monitor how users interact with new features in real time, catch issues early, and iterate quickly based on real usage—not just assumptions or feedback from a small group.

Third, FullStory gives us rich context beyond what standard analytics tools offer. It helps bridge the gap between quantitative data and user intent by showing how users behave, not just what they do. This added depth makes our decisions more informed and user-centered.

Finally, it greatly improves how we triage bugs. Instead of relying on vague reproduction steps, we can watch exactly what happened when a bug occurred. That saves our engineering team time, reduces back-and-forth, and gets fixes out faster. Review collected by and hosted on G2.com.