Listrak Reviews & Product Details - Page 2

Our team would be lost without the Listrak tools and our account manager. We have a very small team that accomplishes a lot! We give all the credit to how we are able to use the features available to us to market to our customers mutiple times a day. We have so many more ideas we want to implement, and the Listrak team has been instrumental in helping us exceed our goals. We meet regularly and our account manager will help identify areas to utilize their tools better and then walk us thru how to implement the changes. Our revenue continues to grow while our team has stayed the same size for years. Review collected by and hosted on G2.com.

There was a learning curve at the beginning, because the interface is differnt than many of the other services I have used in the past. The Listrak team and Account Manager were very helpful and I much prefer this one now. They are even very transparent about known limitations yet knowledgeable enough to help with workarounds so that we would still accomplish what we wanted. They then worked with the development team to get some of our needs met in future upgrades. Review collected by and hosted on G2.com.

I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools.

Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had.

Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness.

This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. Review collected by and hosted on G2.com.

My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. Review collected by and hosted on G2.com.

Easy Navigation... And the Customer Support. Review collected by and hosted on G2.com.

Nothing I can think of right now. I do feel that the Journeys are a bit difficult to learn. Review collected by and hosted on G2.com.

Listrak offers a very strong suite of tools for omnichannel marketing — especially when it comes to email, SMS, and automation. The platform’s segmentation capabilities are solid, and once set up, the workflows run smoothly. Review collected by and hosted on G2.com.

The UI can feel a little dated compared to other ESPs, and some navigation paths require extra clicks to reach what you need. Review collected by and hosted on G2.com.

We migrated to Listrak a few years ago and the user experience has been incredible. Unlike past software I've used, Listrak is built for a marketer without the need for excessive developer support. I'm able to implement updates and optimizations easily and Listrak support is always helpful if I have questions as I go. We've grown our email program substantially through the alerts suite and enhancements to our broadcast emails. Our account rep is very supportive and feels like a true marketing partner. We meet regularly and they often bring suggestions for new strategies to implement, ideas for enhancements, and are a good second set of eyes on how our email program is performing and where there may be issues and opportunities. Review collected by and hosted on G2.com.

I have no complaints at this time, everything has been great. Review collected by and hosted on G2.com.

I was new to this position about 5 months ago. I am primarily a designer, and have very limited experience with non-designer programs, software, etc. In addition to analytics as a whole. The team at Listrak is always there to answer any questions I have whether it's their Help Center, their chat, or our account manager responding promptly to emails. Coming into this position felt a little daunting - because like I said, I am first and foremost a designer. Listrak made me feel not only comfortable but also confident through their educational courses and their support team so again, is always prompt to answer any questions or to address any issues I might be having.

As a whole, each and every employee I speak with is very polite, and understanding and always very forthcoming with assistance. And their platform is very easy to use and understand, once you get the hang of it. Again shout out to the education courses they offer! The composer and it's features make designing emails a breeze. The audiences make them easy to schedule. I can also view data and reports with ease as opposed to creating an excel sheet with rows and columns and numbers and data - which I promise you is every designer's worst nightmare.

I would recommend Listrak to each and every company who is looking for an efficient and easy to use email program. Review collected by and hosted on G2.com.

If I had any negative impact to give, it's the overall speed. For instance, when I try to view "Message History" it can take several minutes for that one page to load.

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And I would like to see some improvements with the Media Library:

1) I would like the ability to remove files more efficiently, as opposed to selecting them one by one. You can select a group of them as long as they are all together in a sequential file name. But, for instance, you can't sort by old files and delete old files. You can't sort by: "Newest" or "Oldest" and simply select the older files and remove them. So cleaning up the files is a multi-day task just to get some storage back on the drive. I would like to see something more efficient happen there.

2) Uploading files into the media library seems to happen at a slow rate. It can take 30 seconds or even up to a minute it seems for a photo to be uploaded and then appear inside a folder. If that can be sped up to be more efficient then that would be ideal.

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I love composer so much that it's almost ruined me for anything else. So when I see an email that uses complete code, it TERRIFIES me. For instance our E-Gift Card Email. It's entirely in HTML code, which I know next to nothing about. Meaning that if I did want to design that page and make it more attractive, I would have to collaborate with someone else in that process. Which is fine. But I do wish that for emails like that, I do wish that you could still build them in composer, and then have the option of having a section of HTML code (for the fill in box, or whatever), instead of having to write the entire email itself in code. I think it would just make it easier and more versatile for non-coders in the future to be able to design emails like that. Review collected by and hosted on G2.com.

Love their professionalism and expertise. Every person we have interacted with is very knowledgeable about the product and makes me feel confident implementing their recommendations. When I have questions they are always prepared with a explanation and willing to hop on additional calls to fix any issue. Review collected by and hosted on G2.com.

The UX is lagging a bit. I have used other ESPs that are more intuitive with finding or looking up information. I also find building an email clunky, like having to put the campaign name in 3 different spots. If you forget to choose a segment it defaults to your entire list. Review collected by and hosted on G2.com.

Listrak has a great customer support team. Review collected by and hosted on G2.com.

Parts of the tool can be disconnected and hard to understand. Review collected by and hosted on G2.com.

The Customer Service provided by Dustin Maeder was exceptional and left me wanting nothing. Review collected by and hosted on G2.com.

User interface is very complicated and takes time to learn Review collected by and hosted on G2.com.

The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate.

Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process.

As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process.

I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable.

My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). Review collected by and hosted on G2.com.

Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me!

I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure.

My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. Review collected by and hosted on G2.com.