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The Pega Blog

Bold ideas. Expert insights. Tools to build agility.

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Empowering marketers to succeed with agents of the future

Norma Suarez

Empowering marketers to succeed with agents of the future

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From manual models to marketing intelligence: How adaptive decisioning revolutionizes data science teams

Tara DeZao

From manual models to marketing intelligence: How adaptive decisioning revolutionizes data science teams

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Adapting marketing strategies during financial hardship: A strategic guide for CMOs
Adapting Marketing Strategies Blog

Tara DeZao

Adapting marketing strategies during financial hardship: A strategic guide for CMOs

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From push to pull: Reinventing outbound marketing for today’s customer
Iphone Blog

Tara DeZao

From push to pull: Reinventing outbound marketing for today’s customer

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The executive sponsor's playbook: Driving marketing transformation with vision, value, and velocity
Happy workingwoman blog

Annette Kerlin

The executive sponsor's playbook: Driving marketing transformation with vision, value, and velocity

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Unlocking value with generative AI technology and low code
Generative AI

Don Schuerman

Unlocking value with generative AI technology and low code

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A Communications Service Provider’s guide to PegaWorld iNspire 2023
pegaworld Inspire Blog

Kenneth Benner

A Communications Service Provider’s guide to PegaWorld iNspire 2023

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Autonomous engagement: The holy grail of achieving personalized customer experiences
Autonomous Engagement

Kyle Munderville

Autonomous engagement: The holy grail of achieving personalized customer experiences

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Keeping customers engaged with email personalization
Keeping customers engaged with email personalization

Joselin Castaneda

Keeping customers engaged with email personalization

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The power of customer centricity: How to personalize the customer journey
The power of customer centricity: How to personalize the customer journey

Kyle Munderville

The power of customer centricity: How to personalize the customer journey

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Recession-proof your business with customer engagement
Recession-proof your business with customer engagement

Axel Wells

Recession-proof your business with customer engagement

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Accelerating customer data platforms with real-time decisioning
Accelerating customer data platforms with real-time decisioning

Tara DeZao

Accelerating customer data platforms with real-time decisioning

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5 ways to drive customer experience success

Reena Leone

5 ways to drive customer experience success

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3 critical components of real-time personalization
Real-Time-Personalization

Andrew LeClair

3 critical components of real-time personalization

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To compete with fintechs, banks need to modernize and personalize service

Paul Hutchins

To compete with fintechs, banks need to modernize and personalize service

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How COVID-19 changed patient experience and healthcare delivery

Carol Everhart

How COVID-19 changed patient experience and healthcare delivery

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