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Center-out® Agent Architecture

Transform with customers at the center

Pega's Center-out Agent Architecture orchestrates AI, workflows, and decisions around outcomes to deliver consistently exceptional experiences and constantly accelerated innovation.

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The status quo? Silos.

Disconnected systems create more chaos and complexity.

Center-out customer 1

Customers get frustrated

They're getting inconsistent, maddening experiences because data is locked behind channel walls and systems boundaries.

Center-out customer 2

Employees are overwhelmed

They're drowning in manual work because workflows are disconnected from the customer journeys and the insights and data they need.

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Businesses lack momentum

Enterprises are falling behind competitors who can innovate at lightning speed, while stuck in upgrade cycles and integration overflow.

But what if you could reimagine it all? Replace brittle systems with a platform built for AI, agents, and the autonomous future you need.

One platform. Continuous transformation.

Pega’s Center-out Agent Architecture gives you the agility you want and the speed you need, all built around your customer.

From system silos to seamless journeys in three steps

Define your journey
Step 1: Define your journey

Build around what customers need, not what systems allow

Start with what matters – your customer. Pega’s Center-out architecture lets you design journeys around outcomes, not outdated systems. Logic lives in the center, powered by AI and rules, not buried in screens.

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Plug into front ends
Step 2: Plug into front ends

Build once, apply to your entire ecosystem

Whether it’s a chatbot, agent desktop, or mobile app, your workflows connect seamlessly. With AgentX™ and DX API™, build once and deliver consistent experiences across every channel – no rework required.

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Connect to any system
Step 3: Connect to any system

Get real-time access to any systems data

Skip the heavy lifting. Pega’s Live Data Agents™ connect to any system – legacy or modern – without rebuilding. Data is virtualized and ready when you need it, so you can move fast and stay focused.

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Architecture built for
AI-amplified transformation

Pega’s Center-out Agent Architecture is built for unified transformation from day one.
It's not bolted on – it’s built in.

When your organization is orchestrated from the center-out:

  • Every customer interaction is smarter and strengthens relationships
  • Every service experience becomes proactive, seamless, and scalable
  • Excellence is automated across channels, systems, and teams

This isn’t just enterprise transformation – it’s enterprise evolution. Stop layering on more systems. Start architecting for agility, innovation, and growth

People looking at a computer with center-out graphic

See the power of
Center-out in action

Ready to reimagine the power of your workflows? Choose a business process below to create a workflow and preview how it connects across channels.

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