Klaviyo Pricing Overview

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

Average Discount

Perceived Cost

$$$$$

Klaviyo at a glance

Paid plans start at $20/month and include:

251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support

Additional contacts, email and text sending credits, product reviews tools, and service plans available to meet the needs of any size business.

View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

Klaviyo has not provided pricing information for this product or service. This is common practice for software sellers and service providers. Contact Klaviyo to obtain current pricing.

Klaviyo pricing & plans

Free Trial is available

Pricing information for Klaviyo is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Klaviyo must be conducted with the seller.

Pricing information was last updated on July 13, 2023

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Klaviyo Pricing Reviews

(2)

Verified User in Building Materials

Small-Business (50 or fewer emp.)

7/23/2019

"BEST EMAIL PLATFORM TO MAKE SALES"

5/5

What do you like best about Klaviyo?

I have used Bronto, Exact Target and a few others and nothing compares. It is this simple if you on Shopify Klaviyo is your only choice. I HIGHLY RECOMMEND Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Suppressing users. You shouldn’t have to export and then upload to suppress. It should be easier. Review collected by and hosted on G2.com.

Dennis D.

CEO

Mid-Market (51-1000 emp.)

11/1/2024

"High prices, no service, JUST STAY AWAY"

0/5

What do you like best about Klaviyo?

Deliverbiliy works. When set up correct, emails lands in inboxes. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

We initially switched from Mailchimp to Klaviyo, expecting more advanced flow options, even though Klaviyo’s pricing was double that of Mailchimp. However, it turned out that Klaviyo’s software couldn’t support some of these promised features. For instance, sending price-drop emails isn’t possible.

Since then, Klaviyo has significantly increased its prices and restricted the volume of emails customers are allowed to send, as well as limiting the maximum number of contacts. This approach seems designed to generate extra fees for customers. Their pricing structure is opaque, and you’ll likely end up paying far more than initially indicated in the contract.

If you’re considering becoming a customer, make sure to read all the fine print. There are several “easter eggs” hidden within, which will come back to bite you.

Just before renegotiations, they increased prices by up to 25%, and then tried to lock us into a two-year contract to avoid these price hikes. Given that these changes were made only a few weeks before our renewal, there was no time to migrate to another provider or warm up a new IP address. This makes it practically impossible to switch providers if the negotiation doesn’t meet your expectations. We were tied into an additional two-year agreement against our wishes and have since received extra charges repeatedly. Paying over $3,000 a month, we feel trapped.

Beyond the contractual issues, getting any meaningful support is a struggle. Responses from sales, account contacts, and support staff are standardized and unhelpful. For instance, it took us over a year to simply update our invoice email address!

STAY AWAY! Review collected by and hosted on G2.com.