Braze Reviews & Product Details - Page 6

The platform is very intutitive and easy to use (with the right guidance). From dedicated account support managers to learning paths to comprehensive documentation and even Braze Bonfire, there are many ways where i've been able to ramp up my skill set and have my platform questions answered. Review collected by and hosted on G2.com.

I am still a relatively new user of the platform, and there are so so many tools and integrations to learn about and test into. Review collected by and hosted on G2.com.

It is a fast, Omni Channel Platform with good functionality. It knows who it is and provides rigorous support to its core functions. The interface feels light and responsive. Unlike SalesForce, which can be slow to load and often feels cumbersome, Braze offers a much more streamlined and efficient experience. Review collected by and hosted on G2.com.

The landing page feature seems to lack support for attributes and does not allow the use of liquid coding. But, in fairness to Braze, the feature was just released. Review collected by and hosted on G2.com.

I enjoy the easy of use of within the Braze platform- It is user friendly and easy to navigate especially for a user who may not be within the platform as frequently as others Review collected by and hosted on G2.com.

I am new to the platform and there are still functionalities that I am not as familiar with and/or feel like are not completely accurate due to integration within platform. Reporting and data is at times not easy to navigate and often requires multiple sets in order to access Review collected by and hosted on G2.com.

I use Braze daily as our core CRM platform, and it has consistently impressed me with its depth, flexibility, and ease of use. It strikes the right balance between being powerful for technical users and intuitive for marketers.

Braze’s interface is clean, logical, and highly user-friendly. The Canvas Flow Builder makes designing multi-channel journeys (email, push, in-app, SMS) incredibly intuitive. We were able to get up and running quickly thanks to clear documentation and smooth integration with tools like Segment and Snowflake. The Liquid templating engine adds depth for advanced personalization without compromising usability.

Braze offers a rich feature set — real-time segmentation, triggered messaging, personalization, and A/B testing all work seamlessly together. I particularly value the flexibility of Connected Content for pulling in dynamic external data, and Currents for real-time data streaming into our BI tools. You can really scale your CRM strategy without hitting platform limits.

Support has been responsive and helpful, and the learning resources (Braze Academy, documentation, and community) are top-tier. Whenever we’ve encountered an edge case or needed advice, we’ve had fast, knowledgeable responses.

Braze is now an indispensable part of our marketing tech stack. It's intuitive enough for daily use by marketers, yet powerful and flexible enough to support complex, data-driven campaigns. I’d highly recommend it to any team serious about modern customer engagement. Review collected by and hosted on G2.com.

Liquid personalization can be tricky to debug — it’s a powerful feature, but writing and testing complex logic sometimes requires a lot of trial and error. The AI helpers are improving the overall coding tho. Review collected by and hosted on G2.com.

I've found Braze to be an incredibly user-friendly platform with a clean interface and intuitive navigation. It offers a robust suite of features for customer engagement, and I’ve been consistently impressed by the thoughtful design and functionality. The learning and training paths are especially helpful—whether you're new to the platform or looking to deepen your skills, the resources are well-organized and easy to follow. Overall, Braze makes it easy to execute complex campaigns while continuing to grow your knowledge along the way. Highly recommend for teams looking for a powerful, accessible marketing tool. Review collected by and hosted on G2.com.

While the platform is user-friendly overall, some of the more advanced features take time to fully understand and implement without prior technical knowledge. Thankfully, Braze offers great learning sessions to help users navigate these complexities. Review collected by and hosted on G2.com.

I love the usability of the platform. It is easy to navigate and to train new users on quickly. Review collected by and hosted on G2.com.

My company is not an eCommerce platform and a lot of the out of the box solutions are for eComm Review collected by and hosted on G2.com.

Braze is user-friendly and offers a wide range of excellent learning courses, along with thorough documentation guides that help address any questions. It enables you to conduct A/B testing easily without needing engineering support, making it simple to iterate and optimize with minimal effort. Review collected by and hosted on G2.com.

I can't really identify any major drawbacks to using Braze. Occasionally, they update or modify things, and when you log in, the interface might look different or certain features may have changed. Sometimes it's hard to remember if something was always that way or if it's a recent update. While it's great that the platform is always evolving, these changes can be a bit confusing at times. Review collected by and hosted on G2.com.

Braze has so many tools that help make the most out of lifecycle marketing. The ability to use custom HTML for emails and in-app messages means that we can ghave unlimited creativity, and the support of connected content and liquid variables means that we can personalized to no end. Review collected by and hosted on G2.com.

Some of the interfaces on Braze can be a bit clunky -- it can become challenging to navigate canvases or templates. Also, the frequent updates -- while largely really useful -- sometimes sunset small features that I have found super useful (like saving my recent searches in templates or canvases) Review collected by and hosted on G2.com.

The ever evolving features - we have had a lot of opportunity to update and adapt our campaigns to new features and best practices that Braze provides. We are really looking forward to improving upon the user experience with BrazeAI features! Review collected by and hosted on G2.com.

Estimating audience sizes is tedious, as we have to hit calculate exact each time, and the variance could be huge if we don't. Would love if this was the standard. Also working with list data can be tough if we have lists from our offline databases, but need to target CRM campaigns by these lists, we'll have to upload in multiple pieces. Review collected by and hosted on G2.com.

Braze is more than a email campaign tool. It is a customer engagement and enhancement platform that encourages marketers to get to know their customers as people Review collected by and hosted on G2.com.

There is a bit of a learning curve. Practioner certification exam questions are difficult to understand. Review collected by and hosted on G2.com.