Hightouch Reviews & Product Details - Page 4

Hightouch Product Details

Hightouch is a type of Composable Customer Data Platform (CDP) solution designed to help organizations activate their data warehouses for enhanced personalized marketing and streamlined business operations. By integrating directly with existing data infrastructure, Hightouch allows companies to utilize their data effectively, ensuring that insights are not just collected but also actionable across various departments. Targeted primarily at marketing teams, data analysts, and business operations professionals, Hightouch serves a diverse range of industries, including retail, entertainment, and technology. Organizations like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop have adopted Hightouch to harness their data for more effective customer engagement strategies. The platform is particularly beneficial for businesses looking to improve their customer experiences through data-driven insights while optimizing their marketing performance. One of the key features of Hightouch is its ability to seamlessly connect with multiple data sources, allowing users to pull relevant information from their data warehouses and push it to various marketing tools and platforms. This capability ensures that marketing campaigns are informed by the most current and relevant data, enabling personalized messaging that resonates with customers. Additionally, Hightouch supports a wide range of integrations, making it adaptable to the existing tech stack of any organization. Hightouch also emphasizes user empowerment by providing a no-code interface that allows non-technical users to create and manage data activations without needing extensive coding knowledge. This democratization of data access enables teams across the organization to leverage insights for decision-making, fostering a culture of data-driven operations. Furthermore, the platform's real-time data syncing capabilities ensure that marketing efforts are always based on the latest information, enhancing the agility and responsiveness of business operations. In summary, Hightouch stands out in the CDP landscape by offering a flexible, user-friendly solution that prioritizes data activation and integration. Its focus on empowering users to harness their data for personalized marketing and operational efficiency makes it a valuable tool for organizations aiming to enhance customer experiences and drive business growth.

Product Website

Seller

Hightouch

Discussions

Hightouch Community

Product Description

Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.

Overview by

Gabriella Maffly

Pricing

Pricing provided by Hightouch.

Free

Per Month

View More Pricing Information

Hightouch Integrations

(16)

Verified by Hightouch

Hightouch Media

No-code audience builder to allow anyone to build and manage omnichannel targeting from the data in their data warehouse.

Warehouse-native Identity Resolution to resolve 360-degree customer profiles.

Field mapping defines which columns from your model query results should appear in your destination and how. In other words, it's a way of relating model columns to destination fields or properties.

Learn more about Hightouch.

Official Downloads

(4)

edit

The Complete Guide to the Composable CDP

Interactive Demo

edit

Try an interactive demo created by the software seller (right here on G2).

Try demo

G2 reviews are authentic and verified.

Here's how.

UM

Verified User in Media Production

Small-Business (50 or fewer emp.)

11/7/2024

"Good product, good service"

4.5/5

What do you like best about Hightouch?

It works well. Good customer service. Good value. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The user interface is not super intuitive, but easy to learn. Review collected by and hosted on G2.com.

LR

Leonel R.

Data & Analytics Engineer

Mid-Market (51-1000 emp.)

2/22/2024

"Great experience, intuitive and user friendly"

4/5

What do you like best about Hightouch?

Hightouch is a very intuitive, user friendly platform that is easily connected with multiple destinations, it helps a lot on our pipeline. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

There are a few controls that could be implemented for change control to help understand impact of changes from the past. Review collected by and hosted on G2.com.

SF

Sam F.

Head of Software

Small-Business (50 or fewer emp.)

8/22/2023

"Easy to use, responsive team."

5/5

What do you like best about Hightouch?

I was able to get Hightouch connected to my application and Churnzero very quickly and I had my first sync running within 15 minutes. The UX is simple, and the way the data is structured is smart. Example: I decided to export some of my data to a spreadsheet, and I was able to use the same query very easily but simply hooking it up to a new destination. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The pricing model is a struggle for me because the structure of my data means I will need a lot of "syncs" which will be expensive. That said, I had at least three Hightouch team members working on me to help me figure out what we could do to make it work. Review collected by and hosted on G2.com.

MH

Maël H.

Senior Manager Analytics & Strategy

Mid-Market (51-1000 emp.)

8/13/2023

"Intuitive & well designed product, and great experience from Sales & Service"

5/5

What do you like best about Hightouch?

The path to value from the moment we started our demo was incredibly clear: we set up 3 destinations in a matter of days (and later on another 1) and were able to create models and data feeds in minutes. I can say with confidence that all 3 of our Hightouch power users LOVE the app - we have set up message automation in slack, and built a CDP that feeds automated campaigns in intercom & our marketing software.

Our AE in Australia has been very supportive, putting us in touch with key people within High touch & sharing useful resources.

Keep up the good work team Hightouch Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Honestly, I can't really think of too many - will keep my eyes peeled but the app really does the trick. One suggestion for the team would be to perhaps do more webinars on how other customers are using the Hightouch app and ecosystem of partners. Not a deal-breaker but always good for inspiration Review collected by and hosted on G2.com.

GA

Gali A.

Mid-Market (51-1000 emp.)

4/10/2024

"The Best ETL System from DB to Systems"

5/5

What do you like best about Hightouch?

Over the past two years, I've worked with HT and considered it one of the best third-party API solutions.

This is the one if you need API and syncing between your DB and your system!

The Suport is very good also. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

They only have the option of synchronizing from DB to the system.

The reverse sync is missing. Review collected by and hosted on G2.com.

ML

Michael L.

Mid-Market (51-1000 emp.)

8/11/2023

"Hightouch - The Ideal Reverse ETL Tool"

5/5

What do you like best about Hightouch?

* Contains the most common destinations for reverse ETL processes out of the box

* Easy to use, takes a lot of pressure off of Data Engineering teams to focus on other infrastructure issues by providing a reliable platform to quickly push data from your warehouse into other data systems

* Very helpful and flexible support team - made updates to their Redshift SSH tunnel user configuration for us to help accomodate our VPC requirements in AWS

* Far superior to competitors like Snaplogic. More intuitive to use, better support team, more friendly Customer Success and Account Management teams as well. Overall far better experience with Hightouch Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Quite honestly I have not found anything specific that I don't like about Hightouch.

The only quirk we ever ran into with them was setting up the SSH tunneling to Redshift and their support team was very accomodating! Review collected by and hosted on G2.com.

HM

Hunter M.

Mid-Market (51-1000 emp.)

8/11/2023

"I use HT to synchronize data from a warehouse to third party and in-house applications."

4/5

What do you like best about Hightouch?

I like the way HT does error handling. When creating a custom endpoint for a sync, like a cloud function/lambda/etc, I can define how HT will deal with exceptions. If I surface them to HT one way, HT will automatically retry that sync (if I configure the sync to do that). If surfaced a different way, there will just be a message associated with that record, and the sync will not be retried. This has been helpful in a recent project where many syncs need to be constructed and tested without spamming me with nuisance sync errors. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

My typical development pattern is to create a model in HT using straight SQL, build a sync, test, and later create a dbt model. It would be nice if I could easily transition the existing sync to the new model. But since a sync is a child of a model, I have to create a new sync. The "Edit as JSON" button is useful for this, but it would be ideal to just swap the model without rebuilding the sync. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

My company has multiple third-party and in-house applications that share data. Reports need to be generated that inclue multiple data sources. We have selected a data warehouse architecture, where data flows into the warehouse from all applications. HT allows data to flow from the warehouse to individual applications (which need to share data with each other). We could build such pipelines ourselves, but it there would be a significant development and maintenance cost. Review collected by and hosted on G2.com.

MO

Miguel Angel O.

Analytics engineer

Mid-Market (51-1000 emp.)

10/30/2023

"The best ETL reverse"

4.5/5

What do you like best about Hightouch?

With the HighTouch tool, we can enhance data by establishing data governance across the entire company. Additionally, we can save costs on hiring third-party services for data integrations, especially for Netsuite. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

We believe that there is room for improvement in the range of available destination connectors. We would appreciate it if you could offer a wider selection of connectors to meet our diverse integration needs. Review collected by and hosted on G2.com.

WW

Wade W.

Director of Information and Analytics

Mid-Market (51-1000 emp.)

3/23/2023

"The tool works, and they have one of the best support experiences I have ever seen."

5/5

What do you like best about Hightouch?

The tool itself works very well. We use it to sync data to Salesforce and Hubspot from our data warehouse, and it does that job with ease.

One of the things I have been most impressed with is the customer support experience. I don't need to use the support a lot, but it is very smooth when I do. Their support reps are available in my company slack as a connected channel. Tickets can be created directly from slack and all updates are received through that medium. I love it!

They also support a few free connectors which we didn't notice until after we signed the contract, and they were a big help or us. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Organization within the app gets a little tricky as lots of pipelines get built. I don't have great ways to name things like syncs to make them easier to organize, but tags and folders help make that manageable. Review collected by and hosted on G2.com.

JH

John H.

Small-Business (50 or fewer emp.)

8/10/2023

"Excellent product, even better team!"

5/5

What do you like best about Hightouch?

As I moved away from an all-in-one CDP solution, the integration of Hightouch was instrumental in helping us make the data warehouse become the "real" source of truth. It has allowed us to be more flexible in the data that we can send to third-party systems as well as back into our application database, which is the true operationalization of data that we needed. Even more so, when we have any form of hiccups in our distribution the team at Hightouch almost feels like they are just another department within our organization. They answer every issue, nearly immediately, and handle it like it the most important thing, even when it's a mistake on our part. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I am not a fan of writing a "non-answer" to a question, but I honestly can't think of anything that I dislike. They were amazing from the initial sales calls all the way through day-to-day usage... Review collected by and hosted on G2.com.