Learn how LinkedIn Ads helps B2B marketers eliminate wasted ad spend by targeting the right audience with precision and confidence.
LinkedIn Ads
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If you’re a discerning marketer, it’s not enough to know that LinkedIn drives higher ROI, you also need to know why. Here you’ll find five explanations.
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Millennials and Gen Z now lead B2B buying. Explore how they're reshaping decisions on LinkedIn, and why video and trust-driven content matter.
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Discover how new LinkedIn tools can help B2B marketers drive more high quality outcomes with Conversion Value Optimization, Qualified Leads Optimization, and Conversion Lift Tes...
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Learn how to build your B2B brand with LinkedIn video ads. Discover key ad formats, proven strategies, and partner solutions.
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Understanding the tools at your disposal and when to use each is the first and most important step toward LinkedIn advertising excellence.
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Drive ROI and gain extra share of voice by discovering the four primary drivers of ROI with LinkedIn video ads.
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Have you been thinking about advertising on LinkedIn? Discover advice that can lower the intimidation factor and help you create your first campaign with confidence.
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Marketers are missing out on a major opportunity if they aren’t investing in showing up for their audience on LinkedIn. The data makes a clear case.
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Discover how LinkedIn's Live Event Ads helped us boost live event viewership by 40x at Cannes Lions. Learn how this innovative tool can drive registrations, engagement, and full...
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The LinkedIn for Marketing Blog has a new look. We’ve redesigned it to make content easier to find, faster to absorb and more aligned to the way modern marketers work.
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Discover how LinkedIn ensures video ad quality with platform transparency, third-party verification, and innovative solutions. Achieve measurable results today.
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Unlock the power of LinkedIn’s advanced advertising tools to drive real business impact. Discover full-funnel measurement, actionable insights, and seamless revenue attribution ...
Customer Succes Stories
Real results that showcase B2B success on LinkedIn
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Discover how ServiceNow blended CTV and LinkedIn’s BrandLink to humanize AI, grow awareness and deliver measurable conversions.
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The Capture phase of B2B marketing measurement is where data collection begins. Learn how to tag, track, and sync your way to a clearer picture of customer behavior.
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B2B marketers know that strong brand awareness is essential to lower-funnel success. Here’s how Trustpilot goes about showing it.
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Discover how Alaan used LinkedIn Ads and Factors.ai’s Conversions API to prove ROI and reduce cost per lead by 56%
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Full-funnel marketing sounds complex, but with the right ingredients and recipe, marketers can unlock results that show unmistakable business impact.
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See how Salesforce used CTV Ads on LinkedIn and iSpot’s integration to reduce media waste, improve targeting, and boost impact, all without increasing spend.
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Go behind the scenes of Zapier’s LinkedIn creator pilot: how we chose creators, collaborated on messaging, boosted results, and landed a 27% higher landing page CTR—with screens...
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Learn how Atlassian used clean room technology to prove ROI, drive performance and future-proof their B2B marketing strategy.
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Diversity and inclusion aren’t only important for your company culture – they make a concrete impact on innovation and growth.
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See how the best of LinkedIn are building brands, generating leads, and growing their audiences by following tried-and-true best practices.
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The President of PIO Toolkit shares tips for government agencies that want to leverage LinkedIn for community and connections.
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Learn how BMW Group Malaysia's lead generation campaign on LinkedIn reached 160,000 high-value consumers from its ideal customer profile, producing 42% lower cost per impression...
LinkedIn Pages
Optimize your LinkedIn Page with these tips
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Following these tips will help make your LinkedIn Page a powerful marketing tool for attracting and engaging with your audience.
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Struggling with your LinkedIn Page content? We've got you covered with 15 innovative post ideas to spark conversations and elevate your brand.
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Your company’s LinkedIn Page is your gateway to millions of B2B decision makers. Here’s how to build your audience.
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Learn how to simplify your content distribution on LinkedIn with our new feature, which lets you pull updates from your external RSS feeds directly to your Page.
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Explore the benefits of organic followers and how they contribute to a dynamic, engaging professional network on LinkedIn.
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Over the next few weeks, we’ll be rolling out exciting changes to your Pages admin view that will make your brand more engaging, more responsive and more connected to your audie...
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LinkedIn Pages are more interactive and insightful than ever with new features like Pages Messaging, competitor analytics and featured posts.
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The roll-out of this much-requested feature across all LinkedIn Pages will give your audience the ability to reach out and spark a direct conversation.
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Explore the must-have B2B products for content managers in 2024, as highlighted by LinkedIn's unique data insights.
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Explore our new roundup of trending B2B products for sales managers, as informed by unique LinkedIn data.
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The most popular products for today’s designers include team collaboration platforms and specialized software suited to the role.
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Explore our new roundup of trending B2B products for marketing managers, as informed by unique LinkedIn data.