In our first Collective Conversation, we sat down with Melissa Furze, LinkedIn's VP of Customer Science and the Head of the B2B Institute, to unpack the findings from our 2024 M...
Collective Conversation
Insights with industry leaders on the future of B2B marketing, creativity and influence
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Tequia Burt and Ipsos' Matt Carmichael explore how trust, influencers and AI are reshaping B2B marketing ahead of LinkedIn’s 2025 Benchmark Report launch.
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Learn why B2B marketers must focus on group buying dynamics, brand trust and collective confidence to drive decisions and boost growth.
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In this month’s Collective Conversation, I spoke with Danielle Medeiros, one of the leaders behind LinkedIn’s global event strategy. From behind-the-scenes planning to breakthro...
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For this month’s Collective Conversation, Alex Rynne, Senior Content Lead at LinkedIn sat down with Purna Virji, Principal Consultant at LinkedIn and bestselling author of High-...
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In this month’s Collective Conversation, LinkedIn's Tequia Burt chatted with Drew Neisser, CEO-CMO of CMO Huddles. Drew brings insights from interviews with over 600 B2B CMOs to...
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LinkedIn’s Tequia Burt and Keith Browning explore the challenges of ad waste, the myths surrounding B2B creativity, and the opportunities for marketers to leverage creative stra...
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For this month’s Collective Conversation, Tequia Burt, Editor of the LinkedIn Marketing Collective, sat down with fellow LinkedIn content marketers to share predictions for cont...
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In our first Collective Conversation, we sat down with Melissa Furze, LinkedIn's VP of Customer Science and the Head of the B2B Institute, to unpack the findings from our 2024 M...