Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
LinkedIn Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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Our latest LinkedIn B2B Benchmark Report, titled AI Is The New Advantage, reveals that AI is no longer new to B2B marketers and that it is part of their daily workflow. This pos...
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We've all heard the adage: buyers don't trust brands; they trust people. In a business environment where trust is more elusive than ever, the cost of brand mistrust is an expens...
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Discover how to turn trust into a growth strategy using creators, video and a practical framework built to scale credibility in modern B2B marketing.
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A practical framework to help B2B marketers build trust with intention and scale credibility across the funnel using video and creators.
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Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
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Discover how top B2B marketers are using video and creators to build trust, boost performance, and stand out in 2025. Download the full report.
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Tequia Burt and Ipsos' Matt Carmichael explore how trust, influencers and AI are reshaping B2B marketing ahead of LinkedIn’s 2025 Benchmark Report launch.
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The CEO of Lucky Generals is a passionate advocate for keeping human creativity at the heart of brand platforms, enabling the time and space for genuinely original ideas, and co...
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B2B video is having a moment. But what separates good from great? Our new research reveals the creative choices that drive results on LinkedIn.
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Markus Caspari of dentsu Germany explains why blending brand and performance is key to future B2B success and how measurement needs to evolve to match.
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Top marketing leaders share how AI is transforming not just their workflows but what it means to lead. Get insight into how you can upskill your team with purpose.
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Our survey of 1,500 B2B marketers surfaced actionable insights on what truly builds winning B2B brands in today’s environment.
Collective Conversation
Our monthly chat with B2B influencers inside and outside of LinkedIn
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Tequia Burt and Ipsos' Matt Carmichael explore how trust, influencers and AI are reshaping B2B marketing ahead of LinkedIn’s 2025 Benchmark Report launch.
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Learn why B2B marketers must focus on group buying dynamics, brand trust and collective confidence to drive decisions and boost growth.
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In this month’s Collective Conversation, I spoke with Danielle Medeiros, one of the leaders behind LinkedIn’s global event strategy. From behind-the-scenes planning to breakthro...
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In this month’s Collective Conversation, LinkedIn's Tequia Burt chatted with Drew Neisser, CEO-CMO of CMO Huddles. Drew brings insights from interviews with over 600 B2B CMOs to...
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LinkedIn’s Tequia Burt and Keith Browning explore the challenges of ad waste, the myths surrounding B2B creativity, and the opportunities for marketers to leverage creative stra...
Research & Insights
Research that fuels smarter strategies, stronger campaigns and more confident decision-making.
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LinkedIn’s research with Edelman shows that hidden buyers can be highly influential. See how marketers can use thought leadership to find and align these buyers.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Healthcare conversations on LinkedIn are growing. Discover 5 creative ways brands can earn attention and trust.
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Learn about AI’s growing impact on advertising and how the technology is benefitting brands and audiences alike.
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Generative AI has become a fundamental tool for B2B marketing, helping practitioners speed up their processes and deepen their connection to their audiences.
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Adapt your B2B marketing for 2025 with four key learnings from Dreamdata’s 2024 GTM Benchmarks Report.
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Learn about the current data-informed creative strategies that are driving meaningful results for engagement and performance.
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To better understand the potential of B2B influencer marketing, LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play i...
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New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on.
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The path from boring to brilliant is clear in B2B advertising is clear. After a year of analysing LinkedIn ad performance and testing it against prevailing wisdom, we've distill...
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LinkedIn collaborated with Magna Media Trials to launch new research that explores how Connected TV (CTV) is revolutionizing B2B marketing. In our new study, learn about the eng...
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In today’s tech landscape, go-to-market insights are essential for startups to reach growth milestones faster. LinkedIn and HubSpot partnered to release new research to help sta...