Marketing on a new channel can feel intimidating for small businesses. InstaHeadshots shares how LinkedIn became a game-changer for their growth strategy.
Measurement & ROI
Strategies for measuring the success of your B2B marketing campaigns.
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The Evaluate & Maximize phase of B2B marketing measurement is where insight becomes impact. Analyze performance from initial engagement to bottom-line revenue.
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Introducing LinkedIn's new Company Intelligence API: a game-changer for B2B marketers facing increased pressure to prove ROI.
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The Activate phase of B2B marketing measurement is about turning signals into action. Learn how to use audience data and AI tools to improve your outcomes.
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Discover how to define your B2B marketing measurement strategy in a way that builds a foundation for effective and purposeful engagement.
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Measurement is a top priority for B2b marketing leaders everywhere. Based on expert insight and unique data, here’s the path forward.
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Expanded revenue measurement in LinkedIn’s Campaign Manager helps B2B marketers understand company-level and campaign-level impact to grow business outcomes.
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Want to grow your brand’s market share? Learn why Share of Voice and Extra Share of Voice are essential in B2B marketing – and how creativity can help.
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Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.
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Attribution is as complex as it is essential. Here’s how to prove your ROI with smarter attribution.
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In today’s competitive B2B landscape, understanding where revenue comes from is crucial. Integrating Marketing and Sales data is critical for illuminating a holistic view of the...
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Marketers need to provide more evidence that they’re making a bottom-line impact than ever. These new measurements can help prove performance.
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These six content marketing metrics can help you understand how well your B2B content is performing and how to improve that performance over time.
Small Business Marketing
Discover how small business marketers are using LinkedIn to build brand, generate leads and grow smarter.
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Learn 3 campaign tactics to grow your SMB on LinkedIn. From Sponsored Content to retargeting, these tips will drive awareness, leads, and conversions.
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Marketing on a new channel can feel intimidating for small businesses. InstaHeadshots shares how LinkedIn became a game-changer for their growth strategy.
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Announcing our new report, Meet the SMB, in which we uncovered key growth tipping points—critical moments when small businesses evolve their mindset and accelerate their growth ...
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SMBs in Australia are emerging from the throes of the pandemic stronger, smarter and more resilient — and that is creating a significant, almost unprecedented opportunity for co...
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The SMB segment is a valuable, high-growth audience that is actively in-market for your solution. We compiled insights from LinkedIn first-party data, third-party research and a...
Trends, Tips & Best Practices
Keep reading to stay current with the latest in B2B marketing.
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Trends, tips, and best practices
Learn the top B2B buyer trends shaping decisions today and how LinkedIn helps marketers adapt with trust, creativity and measurable impact.
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Trends, tips, and best practices
Marketing strategists: How are you using AI to build a smarter marketing strategy? Still stuck at the starting line? Here are five ways B2B marketers can use AI tools to strengt...
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Trends, tips, and best practices
LinkedIn’s comprehensive network of member and organization data is an invaluable tool for B2B marketers trying to reach their buying groups. Read on to learn more about how the...
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Trends, tips, and best practices
Discover how to balance branding and lead gen in your marketing strategy with a phased approach to shift budgets, measure ROI, and drive sustainable growth.
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Trends, tips, and best practices
Learn the 3 key components of a successful data governance strategy that will unlock your marketing performance.
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Trends, tips, and best practices
LinkedIn offers several video ad formats including Connected TV (CTV), Event Ads, and Thought Leader Ads, that encourage advertisers to create thumb-stopping video content. We’l...
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Trends, tips, and best practices
B2B marketers must take steps to reach the full spectrum of buyers across decision-making teams in order to build consensus and win.
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Trends, tips, and best practices
Keep your brand one step ahead of the competition with forward-looking insights and predictions from experienced B2B experts.
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Trends, tips, and best practices
Brands are turning to creators and influencers to unlock new levels of resonance and relevance with their audiences.
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Trends, tips, and best practices
B2B marketers are being challenged to move faster, even as sales cycles get longer. Emerging tools and techniques can lend a crucial assist.
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Trends, tips, and best practices
B2B marketing is harder than ever, but marketing experts are capably rising to the challenge with the help of new data and technology.
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Trends, tips, and best practices
Learn why, and more importantly how, to revolutionize your B2B brand marketing with a data-packed edition of our newsletter for marketers.