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Research and insights
Find exclusive LinkedIn research from our Data Insights team and the B2B Institute, as well as research from across the B2B marketing community.
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LinkedIn’s research with Edelman shows that hidden buyers can be highly influential. See how marketers can use thought leadership to find and align these buyers.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Healthcare conversations on LinkedIn are growing. Discover 5 creative ways brands can earn attention and trust.
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Learn about AI’s growing impact on advertising and how the technology is benefitting brands and audiences alike.
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Generative AI has become a fundamental tool for B2B marketing, helping practitioners speed up their processes and deepen their connection to their audiences.
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Adapt your B2B marketing for 2025 with four key learnings from Dreamdata’s 2024 GTM Benchmarks Report.
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Learn about the current data-informed creative strategies that are driving meaningful results for engagement and performance.
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To better understand the potential of B2B influencer marketing, LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play i...
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New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on.
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The path from boring to brilliant is clear in B2B advertising is clear. After a year of analysing LinkedIn ad performance and testing it against prevailing wisdom, we've distill...
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LinkedIn collaborated with Magna Media Trials to launch new research that explores how Connected TV (CTV) is revolutionizing B2B marketing. In our new study, learn about the eng...
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In today’s tech landscape, go-to-market insights are essential for startups to reach growth milestones faster. LinkedIn and HubSpot partnered to release new research to help sta...