Find ROI, find happiness
Learn strategies for measuring the succcess of your B2B marketing campaigns.
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The Evaluate & Maximize phase of B2B marketing measurement is where insight becomes impact. Analyze performance from initial engagement to bottom-line revenue.
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Introducing LinkedIn's new Company Intelligence API: a game-changer for B2B marketers facing increased pressure to prove ROI.
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The Activate phase of B2B marketing measurement is about turning signals into action. Learn how to use audience data and AI tools to improve your outcomes.
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Discover how to define your B2B marketing measurement strategy in a way that builds a foundation for effective and purposeful engagement.
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Measurement is a top priority for B2b marketing leaders everywhere. Based on expert insight and unique data, here’s the path forward.
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Expanded revenue measurement in LinkedIn’s Campaign Manager helps B2B marketers understand company-level and campaign-level impact to grow business outcomes.
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Want to grow your brand’s market share? Learn why Share of Voice and Extra Share of Voice are essential in B2B marketing – and how creativity can help.
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Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.
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B2B marketers face growing challenges in data fragmentation, measurement gaps, and evolving privacy regulations. Discover how LinkedIn Ads and Adobe Real-Time CDP enable more pr...
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Here’s everything you need to know about using LinkedIn’s AI-powered campaign tool, and how to get the most out of it.
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The B2B marketing industry is evolving beyond “vanity metrics,” introducing smarter, more collaborative, and AI-powered ways to measure value. Uncover how B2B marketing leaders ...
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It’s no secret that B2B marketing measurement is becoming more complex. Learn more about why measurement is changing, how LinkedIn Conversions API works, and what it can help ma...