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It helps monitor what accounts and people are visiting my website. Monitors and identifies more website visits than competitors - that's why we chose this.
Factors really helped us understand how well our efforts were getting prospects onto the website. We are able to use the slack alerts to go after companies who are visiting our website, and identify people within ICP to do personalized reachout.
If we were to use automations like Clay/Smartlead, we can fully automate the reachout to website visitors.
Factors helped convert our first-party intent flow into a pipegen channel easily.
The active support provided, and the insights they provided was a huge bonus to our marketing efforts. Thanks Factors AI and the team! Review collected by and hosted on G2.com.
Bit complex to navigate around the product. Need to improve on usability. But I feel that's on purpose - their customizable reports and dashboards functionality is a plus over competitors.
More made for a dedicated Marketing Ops person rather than a generalist. Can be really powerfull for a marketing driven GTM motion, but we have more of a sales driven motion. Review collected by and hosted on G2.com.
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