Factors.AI Reviews & Product Details

I love how Factors.AI helps identify the people who interact with your business, making it much easier to target campaigns effectively. The platform’s insights allow you to focus on real prospects and your true audience, which improves marketing efficiency. I also appreciate how easy it is to use, with a clean interface and intuitive workflow.

The integration with multiple tools like Slack, HubSpot ads platfroms etc, makes it seamless to sync data across platforms, creating a unified view of leads and interactions. This combination of actionable insights and smooth integration makes Factors.AI a very strong option for businesses looking to optimize their marketing efforts. Review collected by and hosted on G2.com.

While Factors.AI provides valuable insights, one limitation is that if a user’s personal data is not available, it cannot identify the exact prospect. In such cases, it only provides organizational details like the company name and some basic information. Although this still helps in targeting campaigns, having more granular data on individual prospects would make the tool even stronger. Review collected by and hosted on G2.com.

Factors.AI is more cost-effective and has a much easier interface compared to other tools like Leadfeeder, which I used for over 2 years. The user experience feels smoother and more intuitive.

What really stands out is the ability to segregate data at both the Contact and Account levels, making analysis more structured. Additionally, Factors.AI helps identify accounts acquired through LinkedIn Ads with far better clarity—something I haven’t seen in other tools. More Important, Factors.Ai become my routine tool on daily basis to help identify the Generated MQLs from Paid. Review collected by and hosted on G2.com.

For LinkedIn Ads, the ad impression timing report could be more accurate. At times, it’s a bit tricky to understand whether a visitor first saw the ad on LinkedIn and then searched on Google, or if they landed on the website via Google search and were later shown an ad on LinkedIn. Review collected by and hosted on G2.com.

I really appreciate how Factors.AI allows me to track website visitors effectively, which helps in understanding which pages they visit and for how long. The filtering option is quite useful, and I enjoy the ability to track prospects and their activity on the website. The software also suggests sending LinkedIn or Google Ads based on visitors' activities, which I find to be a really awesome feature. It provides detailed information about prospects and lead sources, allowing me to determine which platforms are driving more traffic to the website. Overall, I find Factors.AI to be very good, easy to use, and highly capable of finding the necessary details and insights. Review collected by and hosted on G2.com.

I found it challenging to create filters at the beginning due to the complex and extensive segmentation options in Factors.AI. This made it a bit difficult to filter data to exactly what I needed initially, though I have become more adept over time. Additionally, I encountered a significant delay when applying filters on large datasets. The system would prompt me to return after approximately sixty minutes to view the processed results. This is inconvenient, particularly when I am in urgent need of specific prospect information. Review collected by and hosted on G2.com.

What I like about Factors.ai is how it has helped us get insights from our website traffic.

Before using this platform, we had 100s of visitors coming to our website every week, but we had no clue which companies they represented, the geo, what pages they visited, etc

The visitor identification feature is helpful, and we're now able to identify around 70-75% of our anonymous visitors. We use this data to target the potential prospects from those companies.

Overall, it's made our demand generation much more strategic and less of a spray-and-pray approach. Review collected by and hosted on G2.com.

The platform can be complex to set up for non-techies. Sometimes I feel that the data we get may not be 100% correct. Review collected by and hosted on G2.com.

Factors.ai makes it easy to connect marketing efforts to actual revenue impact. The UI is intuitive, and the team has done a great job simplifying complex attribution and journey tracking. We particularly like the seamless integrations with Google, Meta, LinkedIn, and our CRM—plus the visual journey builder is incredibly insightful for B2B decision paths. Review collected by and hosted on G2.com.

Occasionally, some deeper customizations in reporting require support—but their team is super responsive and helpful in resolving issues quickly. Review collected by and hosted on G2.com.

Visitor Identification: The platform's ability to de-anonymize 40–50% of our website traffic has been instrumental in identifying high-intent accounts.​

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LinkedIn Ad Optimization: Features like frequency capping and view-through attribution have significantly improved our ad targeting and ROI.​

Seamless Integrations: Integration with tools like HubSpot and LinkedIn Campaign Manager allows for efficient data synchronization and campaign management.​

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User-Friendly Dashboards: The intuitive interface provides clear insights into account engagement and campaign performance.​

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Outstanding Customer Support: The support team is proactive and responsive, offering weekly syncs to help us maximize the platform's potential. Review collected by and hosted on G2.com.

Learning Curve: While the platform is robust, it does require some time to fully grasp all its features. More comprehensive tutorials or onboarding resources would be beneficial.​

Reporting Customization: Enhancements in report customization options would allow for more tailored analytics to suit specific business needs. Review collected by and hosted on G2.com.

You can use first-party website visitors data and data from your CRM to more accurately target accounts on LinkedIn based on their pain point, solution interest, and Sales cycle stage. You also get more granular controls over LinkedIn ads, your able to control impression counts for accounts based on filters so you can spread out your spend more strategically or give target accounts more attention.

Customer Success is very supportive in helping me get the most value out of the tool and uncover additional functionality. Review collected by and hosted on G2.com.

It's very robust and there's definitely a learning curve to be able to get the most value out of the tool. Review collected by and hosted on G2.com.

Factors.AI is helping me every day to check the Lead's behaviour before the form is submitted. Account and user-level behaviours are the wow factor.

Especially helped us with LinkedIn ad view attributions and assisted in brand awareness.

Other loved features:

- Custom Segment creation

- Readymade reports

- Ad pilot: Smart reach, LinkedIn CAPI, LinkedIn Audience Sync, and Google Enhanced Conversions Review collected by and hosted on G2.com.

No more dislikes on Factors.AI. All of their features are amazing Review collected by and hosted on G2.com.

It helps me to provide the information/leads which visited on my website and linkedin. It is easy to use and check the intent data which will help to boost the sales and marketing. Review collected by and hosted on G2.com.

The only thing I dislike is that they only provide the name of the account/company. This tool didn't provide the individual name/list who visited our website. Review collected by and hosted on G2.com.

- takes a holistic approach to marketing analytics and attribution

- really helpful hands-on team

- user interface is purpose-built for marketers Review collected by and hosted on G2.com.

- can be quite complex, but the learning curve is worth and the team is helpful to get things started Review collected by and hosted on G2.com.