Instantly Reviews & Product Details

I like that instantly can handle large scale email campaigns without worrying about deliverability. the automation for inbox rotation, warm up and sending limits makes outreach very smooth and saves a lot of manual work. The most helpful part is the detailed reporting. It shows clear data like open rates, replies, and bounce rates, which I can easily use for analysis and integrate with other BI dashboards. It makes performance tracking very transparent and data-driven. Review collected by and hosted on G2.com.

Sometimes, I feel the reporting options are a bit limited for advanced use cases. I would prefer more flexible APIs and deeper data access for custom analysis. The downside is that while it is excellent for non-technical users, technical teams may find it restrictive when they need advanced integrations or highly customised workflows. It could improve in terms of developer-friendly features. Review collected by and hosted on G2.com.

Deliverability tools that actually move the needle: warmup, inbox rotation, and smart sending windows help us land in Primary instead of Promotions/Spam.

Intuitive campaign builder: setting up multistep sequences with conditional logic is fast, even for non-tech teammates.

Lead management at scale: easy list import, deduplication, and automatic verification keep our lists clean and reduce bounce rates.

Clear analytics: reply rates by step, inbox-level performance, and team dashboards make optimization straightforward.

Integrations that matter: native/webhook options to push replies and positives into our CRM and Slack without custom plumbing.

Affordable at scale: pricing makes multi-inbox and multi-domain strategies viable for B2B outreach teams. Review collected by and hosted on G2.com.

Template library could use richer collaboration features (versioning, approvals) for larger teams.

Reporting exports are good, but more granular cohort analysis (by ICP, offer, or CTA variant) would save time.

Native enrichment is limited; relying on external tools is fine, but tighter, bidirectional syncs would be great.

Occasional UI lag on very large accounts (100k+ leads) when filtering by multiple attributes. Review collected by and hosted on G2.com.

I love that Instantly lets me reach the right people directly. With Facebook ads I was only getting “gmail” type leads and zero replies. With Instantly, I can contact CEOs, founders, and managers in the construction niche, and they actually reply and show interest in our lifting equipment. The multi-inbox management, warm-up, and personalization tools make it easy to run campaigns across different sub-niches like HVAC, glazing, and steel fabrication. Review collected by and hosted on G2.com.

The platform works really well, but the learning curve can feel a bit steep at first — especially figuring out warm-up settings and daily sending limits. Once you get past that, it’s smooth sailing. Review collected by and hosted on G2.com.

We test new products and campaigns with instantly.ai . Trustworthy technical setup, deliverability tests, and proper workflows allows us to integrates with our CRM, and any other app trough make.com

Also what's convenient that email marketing infrastructure is easy to scale and cheap. And even without lots of technical knowledge it makes easy to implement simple yet profound personalizations.

Customer support works so well to, because lots of questions you can solve with internal AI. And if needed support team reaches out swiftly. Review collected by and hosted on G2.com.

Probably the super search, we found out that lists that were generated by Copilot or by supersearch were not good enough. Where only 20% of the list fits our ICP.

But probably that's the problem with lots of B2B databases. So we are going to look into some list deeplook up solutions. Review collected by and hosted on G2.com.

Love how Instantly can warm up email domains, taking away all that manual work. Its also super easy to set up campaigns and integrates with Clay so I can just push my contacts from directly from Clay to instantly. The support has also gotten so good! Review collected by and hosted on G2.com.

I wish I could reply to a certain email in a thread. For example I typed an email address in wrong and got an auto reply, but I couldn't just fix the email address and reply back to the thread. Instantly would only let me reply back to to auto reply.

Also more of a personal preference, but I don't love the UI/UX of the unibox and I wish it integrated with HubSpot. Review collected by and hosted on G2.com.

I run cold outreach with multiple DFY domains/inboxes, and Instantly’s team actually carried me through a messy situation end-to-end. After a Google sweep hit several DFY domains, support (shout-out to Gabby, Ahmed, Shahadat, Ryan, Alvin, and Ruth) replaced the affected domains at no cost, confirmed I should re-warm the new inboxes, and later restored 25 deleted accounts when I accidentally removed more than intended. They didn’t hide behind the bot—humans stepped in, explained what the warmup indicators mean (7-day window), and handled the back-office work until my dashboard was normal again. The product itself is solid for managing lots of inboxes, warmup, and deliverability checks, but the real win for me was how they stuck with the ticket until everything was fixed. Review collected by and hosted on G2.com.

Back-office actions took longer than I hoped; a couple of updates slipped past the original “by end of day” estimate.

Suggestions: add a stronger confirmation/safety step for bulk deletions, a clearer warmup status panel (lifetime vs last-7-days), and a visible SLA timer on restoration/replacement tasks so expectations are set. Review collected by and hosted on G2.com.

There is just simply no limit from instantly, as soon as you get the right subscription (growth plan) the only limitation for your cold-outreach success will be you. From instantly's side you have everything you need, even more than you need. In the last month I asked the support more than 20 questions, most of them where just questions, every single question was answered.

So there is nothing you wont find on instantly, if you use it you will never have problems again with any feature or whatever related to software. You can focus on what matters: copy, lead list,...

HIGHLY RECOMMEND IT! Review collected by and hosted on G2.com.

I would now lie if theres is something I *dislike*, course everyone can do better, but there isnt anything i dislike about it. Review collected by and hosted on G2.com.

I like that it's easy to use and to setup. I like the deliverability of the emails (it's not the only tool I use and I can compare). I like the integration with Hubspot and the ease with which I can import lists of leads annd also the ease of export. I also like the AI bot that answers my questions - easy, fast, at any hour. Review collected by and hosted on G2.com.

I currently use the Growth plan. The thing I dislike most is the 1000 contacts cap for this plan. I would have understood a lot better a limitation of uploading maximum 1000 contacts per month. And there is no smaller step up to the next paid plan, or up the contact number increase.

I also dislike that I cannot push the lead status automatically from Instantly to HubSpot or Apollo using the Growth plan. Review collected by and hosted on G2.com.

I’ve been using instantly.ai for my cold email outreach, and it has completely changed the way I run campaigns. The platform is super intuitive, and I was able to get up and running in minutes. Deliverability has been excellent, and the automation features save me countless hours each week. I also appreciate the analytics dashboard.. it makes it easy to see what’s working and quickly optimize my campaigns.

Overall, instantly.ai is a powerful, reliable, and user-friendly tool that delivers real results. Highly recommended for anyone serious about scaling cold email outreach. Review collected by and hosted on G2.com.

One thing I’d like to see improved is the learning curve around advanced features. While the basics are super intuitive, some of the more powerful options (like deliverability warmup settings or advanced campaign logic) could use clearer guides or in-app tooltips. It’s not a dealbreaker by any means, but a bit more onboarding support would make the experience even smoother. Review collected by and hosted on G2.com.

Instantly is for me the Apple of Cold Outreach tools.

Easy to use, intuitive, minimal clicks/steps to get stuff done, and things just work.

I love how I can get Done-For-You domains and emails - again with minimal clicks. And on top of that, at cheaper prices than I can get myself. Super easy.

It is a red thread throughout the tool that it is easy to use. From the setup, warmup, campaign setups, etc.

And obviously, if I didn't get good deliverability, I wouldn't use it, no matter the UX.

But I keep coming to the same conclusion over and over again - Instantly is the best tool.

I use it, my friends use it, we all recommend it, because it simply works! Review collected by and hosted on G2.com.

The one thing I can put my finger on, is that the support when you are on the basic plan - can be a bit slow. You certainly get help, but you don't have priority support. Once you move to the bigger plans - Hypergrowth and above, that goes away with priority support.

Having said that, support is very helpful! Review collected by and hosted on G2.com.