Introducing G2.ai, the future of software buying.Try now
Compare Apollo.io and Cognism 
Featured Products
Sponsored
AiSDR
(61)
Sales Intelligence
Visit Website
Sponsored
Leaptree Optimize
(16)
Sales Intelligence
Visit Website
Sponsored
Byteplant Email Validator
(20)
Sales Intelligence
Visit Website
At a Glance
Market Segments
Small-Business (67.7% of reviews)
Mid-Market (51.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,191)4.7 out of 5
Market Segments
Small-Business (67.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansCognism
Star Rating
(1,137)4.6 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Contact Data Accuracy with a score of 8.4, while Cognism trails behind at 7.8. Reviewers mention that Apollo.io's data is often more reliable, which is crucial for effective outreach.
- Reviewers mention that Apollo.io's Lead Validation feature scores 8.9, compared to Cognism's 8.4. Users say that Apollo.io provides more robust tools for ensuring leads are qualified, enhancing sales efficiency.
- Users on G2 highlight Apollo.io's superior Search functionality, scoring 9.1 versus Cognism's 8.6. Reviewers say that Apollo.io's search capabilities allow for more precise targeting of potential leads, making it easier to find the right contacts.
- Reviewers mention that Apollo.io's Performance and Reliability score of 9.0 outshines Cognism's 8.6. Users report that Apollo.io consistently delivers a stable experience, which is essential for daily operations.
- Users say that Apollo.io's Reporting/Dashboards feature, scoring 8.6, provides more insightful analytics compared to Cognism's 7.8. Reviewers mention that the visualizations in Apollo.io help teams make data-driven decisions more effectively.
- G2 users report that Apollo.io's Integration to CRM/Marketing Automation capabilities, with a score of 8.7, are more seamless than Cognism's 8.4. Reviewers mention that this integration is vital for streamlining workflows and improving overall productivity.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Cognism
No pricing availableFree Trial
Apollo.io
Free Trial is available
Cognism
No trial information availableRatings
Meets Requirements
9.1
7,289
8.7
979
Ease of Use
9.0
7,385
9.0
997
Ease of Setup
8.9
3,620
9.1
550
Ease of Admin
9.1
2,404
9.0
194
Quality of Support
8.8
6,237
9.2
892
Has the product been a good partner in doing business?
9.2
2,387
9.3
198
Product Direction (% positive)
9.4
7,011
9.2
945
Features by Category
Data Availability
8.8
2545
8.3
611
8.9
2518
8.4
603
8.6
2359
8.0
571
|
Verified
7.5
536
7.4
341
Data Accuracy
8.4
2488
7.8
601
8.6
2445
8.2
586
7.4
521
7.5
337
Agentic AI - Sales Intelligence
7.7
142
6.5
111
7.6
141
7.3
113
7.6
138
6.7
110
7.5
140
6.7
111
7.2
140
6.9
111
7.6
139
7.0
111
Platform
8.5
1107
Feature Not Available
8.8
1685
|
Verified
8.2
436
|
Verified
9.0
1806
8.6
453
8.6
1645
|
Verified
7.8
383
7.8
1298
|
Verified
Feature Not Available
8.3
1301
8.1
411
Features
8.9
2064
8.5
559
8.7
1820
8.4
538
8.5
1888
|
Verified
7.9
534
|
Verified
8.7
2006
|
Verified
8.2
541
|
Verified
9.1
2347
|
Verified
8.6
575
|
Verified
8.3
1601
7.4
423
8.3
1028
7.6
481
8.5
1813
|
Verified
7.7
502
|
Verified
8.6
1739
|
Verified
7.3
488
|
Verified
Lead Intelligence
8.1
569
Not enough data
8.2
565
Not enough data
8.3
564
Not enough data
Lead Management
8.5
579
Not enough data
7.7
572
Not enough data
8.4
569
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
551
Not enough data
7.4
542
Not enough data
7.7
542
Not enough data
7.9
544
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
542
Not enough data
7.9
533
Not enough data
8.3
535
Not enough data
Agentic AI - Account Data Management
8.1
14
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
665
Not enough data
8.3
705
Not enough data
8.4
701
Not enough data
8.0
670
Not enough data
Organization
8.3
675
Not enough data
8.3
675
Not enough data
8.3
669
Not enough data
Performance Analysis
7.9
690
Not enough data
8.4
707
Not enough data
Sales Analysis
7.8
678
Not enough data
8.0
683
Not enough data
Generative AI
7.9
562
Not enough data
7.9
560
Not enough data
Agentic AI - AI Sales Assistant
7.7
29
Not enough data
8.2
29
Not enough data
8.0
29
Not enough data
8.2
29
Not enough data
7.9
29
Not enough data
7.7
28
Not enough data
8.5
28
Not enough data
Diagnosis
7.6
387
Not enough data
7.7
387
Not enough data
7.9
385
Not enough data
8.1
380
Not enough data
Tracking
8.0
384
Not enough data
7.7
377
Not enough data
8.4
384
Not enough data
8.0
379
Not enough data
7.9
371
Not enough data
Reporting
8.2
375
Not enough data
8.1
372
Not enough data
7.8
367
Not enough data
7.5
366
Not enough data
Agentic AI - Email Deliverability
7.7
50
Not enough data
7.7
49
Not enough data
7.5
49
Not enough data
7.6
49
Not enough data
7.4
49
Not enough data
Integrated Workflows
8.6
2239
|
Verified
Not enough data
9.0
2589
|
Verified
Not enough data
8.0
1813
|
Verified
Not enough data
8.4
2037
Not enough data
8.5
2158
|
Verified
Not enough data
8.4
1892
Not enough data
8.4
1915
Not enough data
Repeatability and Reportability
8.5
2048
|
Verified
Not enough data
8.7
2115
|
Verified
Not enough data
8.7
2103
|
Verified
Not enough data
8.3
1970
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2142
Not enough data
8.5
2116
Not enough data
8.5
1975
Not enough data
8.3
1920
Not enough data
8.2
1763
Not enough data
Generative AI
7.8
963
Not enough data
Agentic AI - Sales Engagement
7.3
105
Not enough data
7.5
102
Not enough data
7.2
104
Not enough data
7.2
105
Not enough data
7.0
103
Not enough data
7.1
106
Not enough data
7.4
105
Not enough data
Dialing Options
7.9
78
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
Agent Tools
6.7
75
Not enough data
7.1
77
Not enough data
7.9
78
Not enough data
Automation
7.1
75
Not enough data
6.9
75
Not enough data
7.1
75
Not enough data
Agentic AI - Auto Dialer
8.5
8
Not enough data
8.5
8
Not enough data
AI Capabilities - Auto Dialer
6.4
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
Call Analytics
8.5
115
Not enough data
8.4
113
Not enough data
8.7
114
Not enough data
8.6
115
Not enough data
Agent Performance Management
8.5
112
Not enough data
8.4
111
Not enough data
8.6
114
Not enough data
Generative AI
8.6
101
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
214
Not enough data
8.4
210
Not enough data
8.6
210
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
198
Not enough data
8.6
203
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.5
236
Not enough data
8.5
243
Not enough data
7.6
232
Not enough data
Platform Additional Functionality
8.5
248
Not enough data
8.2
237
Not enough data
7.7
233
Not enough data
8.1
234
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.2
42
Not enough data
Transcription
8.3
42
Not enough data
8.2
41
Not enough data
Feature Not Available
Not enough data
7.9
41
Not enough data
Editing
8.3
41
Not enough data
8.1
41
Not enough data
8.4
41
Not enough data
8.1
40
Not enough data
Integration
7.9
41
Not enough data
7.6
42
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
41
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3288
|
Verified
8.4
489
|
Verified
8.9
3137
|
Verified
8.3
487
|
Verified
8.9
3326
|
Verified
8.2
507
|
Verified
8.8
3011
|
Verified
8.0
473
|
Verified
9.2
3112
9.0
503
|
Verified
Agentic AI - Lead Intelligence
8.0
61
7.3
68
Lead Monitoring
8.7
879
Not enough data
8.5
877
Not enough data
8.4
872
Not enough data
Agentic AI - Lead Capture
7.6
81
Not enough data
7.2
81
Not enough data
Data Capture
8.0
869
Not enough data
8.4
833
Not enough data
8.1
829
Not enough data
8.5
857
Not enough data
Analytics
8.6
854
Not enough data
8.5
842
Not enough data
Customization
8.1
830
Not enough data
8.3
848
Not enough data
8.3
826
Not enough data
8.5
851
Not enough data
Matching
8.6
147
Not enough data
8.2
144
Not enough data
8.1
143
Not enough data
Routing
8.4
143
Not enough data
8.4
139
Not enough data
8.3
141
Not enough data
8.7
138
Not enough data
Platform Operations
8.5
140
Not enough data
8.4
137
Not enough data
8.4
139
Not enough data
8.1
140
Not enough data
8.5
139
Not enough data
8.6
140
Not enough data
Revenue Sourcing and Forecasting
8.0
39
Not enough data
8.5
39
Not enough data
8.2
39
Not enough data
8.1
38
Not enough data
8.3
39
Not enough data
7.8
38
Not enough data
8.2
39
Not enough data
CRM Data Enrichment
8.7
39
Not enough data
8.4
38
Not enough data
8.3
38
Not enough data
8.7
38
Not enough data
8.6
38
Not enough data
Account Management
8.2
38
Not enough data
8.2
38
Not enough data
8.1
38
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.9
38
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.8
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
84
Not enough data
8.6
89
Not enough data
7.7
82
Not enough data
8.1
83
Not enough data
7.8
80
Not enough data
Branding & Customizatio
7.9
81
Not enough data
8.0
83
Not enough data
7.8
79
Not enough data
Automatic Rules & Configurations
8.6
85
Not enough data
8.7
80
Not enough data
8.4
81
Not enough data
Agentic AI - Business Scheduling
7.4
13
Not enough data
7.4
13
Not enough data
Generative AI
7.8
683
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
75
Not enough data
Meeting Prep - AI Meeting Assistants
7.6
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
7.0
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
Agentic AI - AI Meeting Assistants
6.7
7
Not enough data
6.7
7
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
Agentic AI - Lead Mining
8.0
62
7.2
53
7.5
62
7.0
53
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.4
38
Not enough data
8.6
38
Not enough data
8.3
36
Not enough data
8.3
37
Not enough data
Attribution
9.0
351
Not enough data
8.9
348
Not enough data
8.7
324
Not enough data
Discovery
9.1
356
Not enough data
8.7
330
Not enough data
8.8
349
Not enough data
Management
8.5
321
Not enough data
8.7
343
Not enough data
Platform
8.8
325
Not enough data
8.8
332
Not enough data
Agentic AI - Sales Performance Management
8.0
17
Not enough data
8.6
17
Not enough data
8.3
17
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
224
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
232
Not enough data
8.6
236
Not enough data
8.3
231
Not enough data
Administrative
8.4
230
Not enough data
8.4
226
Not enough data
8.2
225
Not enough data
Agentic AI - Email Tracking
7.9
75
Not enough data
7.8
75
Not enough data
7.6
75
Not enough data
7.6
74
Not enough data
7.4
74
Not enough data
7.6
73
Not enough data
7.6
73
Not enough data
Analytics
8.4
715
Not enough data
8.3
703
Not enough data
8.0
692
Not enough data
Customizations
8.5
702
Not enough data
8.8
707
Not enough data
8.4
708
Not enough data
8.3
700
Not enough data
8.5
690
Not enough data
Generative AI
7.9
604
Not enough data
Agentic AI - Outbound Call Tracking
7.8
37
Not enough data
8.2
37
Not enough data
Calling
8.2
323
Not enough data
8.0
315
Not enough data
8.1
312
Not enough data
8.3
309
Not enough data
7.6
38
Not enough data
Contacts
8.3
312
Not enough data
8.1
305
Not enough data
8.4
310
Not enough data
Insights
8.4
307
Not enough data
8.3
305
Not enough data
7.8
300
Not enough data
8.5
306
Not enough data
8.2
298
Not enough data
8.3
37
Not enough data
Agentic AI - Sales Coaching
9.4
9
Not enough data
9.3
9
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
62
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
62
Not enough data
7.8
63
Not enough data
Feature Not Available
Not enough data
7.8
63
Not enough data
8.1
61
Not enough data
7.9
61
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
52
Not enough data
Agentic AI - Marketing Account Intelligence
7.5
10
7.5
17
7.6
9
7.6
17
7.8
9
7.6
17
7.2
9
7.4
17
Lead Intelligence
8.8
1019
7.9
98
8.8
596
8.2
136
9.0
1069
Feature Not Available
Lead Management
9.0
1006
8.5
141
8.6
896
Feature Not Available
9.0
1023
8.4
140
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
944
Feature Not Available
Data Availability - Marketing Account Intelligence
8.2
91
7.7
67
Data Accuracy - Marketing Account Intelligence
8.3
90
7.7
69
Categories
Categories
Shared Categories
Apollo.io and Cognism are categorized as Lead Intelligence, Sales Intelligence, Marketing Account Intelligence, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Cognism has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.1%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.4%
Computer Software
25.3%
Information Technology and Services
20.9%
Marketing and Advertising
6.9%
Financial Services
5.6%
Events Services
3.5%
Other
37.8%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Cognism
Most Helpful Favorable Review
Charlotte I.
Verified User in Market Research
What's helpful about Cognism is that I can easily find all prospect's data more easily with the help of LinkedIn. I like that all their company information and each prospect's details are on it.
Most Helpful Critical Review
Simon S.
Verified User in Marketing and Advertising
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Charlotte I.
Verified User in Market Research
What's helpful about Cognism is that I can easily find all prospect's data more easily with the help of LinkedIn. I like that all their company information and each prospect's details are on it.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Simon S.
Verified User in Marketing and Advertising
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.