Cognism Reviews & Product Details

This platform is very easy to use and highly intuitive. I can conduct detailed research within minutes, and it conveniently generates data lists in CSV format. I also appreciate its integration with the CRM, specifically Salesforce, which allows me to exclude existing customers from the data. The customer support team is very accessible and was able to help me resolve login issues within just a few hours. I use it twice a week. I was easily onboarded with 1 hour training. Review collected by and hosted on G2.com.

I believe there needs to be greater clarity and more tools regarding data usage. Although they state that they are GDPR compliant, they do not offer any clear, GDPR-friendly methods for reaching customers. It would be helpful if they provided a third-party data agreement for specific contacts. Additionally, I find that the drop-down menu in the prospector can be somewhat challenging to navigate at times. Review collected by and hosted on G2.com.

Beyond the exceptional data quality, Cognism's integration with our CRM has streamlined our workflow in ways we didn't think were possible. The ability to seamlessly upload new leads directly from the platform into our CRM is a major win. This functionality eliminates manual data entry, reduces the risk of human error, and ensures that our CRM is always populated with fresh, high-quality data. It's a quick, effortless process that allows our team to move from prospecting to engagement in a matter of seconds. We've customized our upload settings to match our CRM fields, making the process even smoother and more tailored to our needs. Review collected by and hosted on G2.com.

The platform is often considered expensive, with high upfront costs and a focus on long-term annual contracts. The pricing can be opaque, and some users feel the cost is too high for the value they receive, especially if they aren't utilizing every feature. Review collected by and hosted on G2.com.

Cognism helped us expand into EMEA. We needed a data provider for Accounts and Contacts. Cognism, by far, had the best quality and breadth of data from everyone we looked at. Its easy to use, and customer support has always been very helpful. We use the tool everyday. Review collected by and hosted on G2.com.

Sometimes I wish the integration had a bit more flexibility. For example, more custom fields where we could push into our CRM, or simple logic such as "stamp this field with today's date" to show the most recent exported date. Little things that aren't necessary but would be nice to have. Review collected by and hosted on G2.com.

I love the Cognism chrome extension. My process for prospecting is that I have a group of named accounts and I need to target very senior finance professionals. I'll do research in LinkedIn Sales Navigator and Cognism shows me their email and mobile phone. Their quality of contact details is insane compared to other tools. Also they almost always have the email, and most of the time they also have the mobile phone number. In case they don't have the mobile, I can hit the 'diamond verify' button, and they will look for the phone number and send me an email once they have it. It makes my life so much easier and I'm able to connect with the right prospects immediately. Given that they are all executives whom are normally very difficult to reach, this makes it even more unique. I really appreciate their work and I'm using their tool every day. and will continue to use their service! I Review collected by and hosted on G2.com.

Their UI of their online dashboard is quite complicated and it takes some time to get used to it. Once you are it works great, but for new users they need to keep in mind it will take some time to get familiar with the tool. On a positive note they did a team wide in person training were they trained our whole team on using the tool. Review collected by and hosted on G2.com.

What I like best about Cognism is the quality and compliance of their data. It’s one of the few platforms that not only provides accurate, up-to-date contact information—including direct dials—but also ensures GDPR and CCPA compliance. That gives our teams confidence when prospecting in both Europe and the US. The platform is intuitive, and their intent data and enrichment tools also help us prioritize the right leads at the right time, which directly improves our outreach efficiency and conversion rates. Review collected by and hosted on G2.com.

While Cognism offers strong data quality and compliance, one area that could be improved is the depth of data in certain regions or industries. Occasionally, we notice gaps—especially with niche markets or very recent contacts. Also, depending on the integration you're using (like with CRMs or outreach tools), there can sometimes be minor syncing issues or a learning curve. That said, their support team is responsive, and they’re constantly releasing updates, so these areas are improving over timeextension has problem Review collected by and hosted on G2.com.

Very simple to use interface. Allows you to set a huge variety of filters for the type of people you're after. Easy to use export function as well. Great integration with LinkedIn as well. Review collected by and hosted on G2.com.

Doesn't allow you to show more than 25 contacts at a time on any page, which doesn't make any sense to me; just slows down how quickly I can find the people I'm after. Competitors allow you to show up to 50, but imo they should allow you to go up to 100 at a time. Review collected by and hosted on G2.com.

What I like best about Cognism is the accuracy and depth of B2B contact data, especially for EMEA and APAC regions. The platform makes it easy to discover direct dials and verified emails through their diamond data, which saves a lot of SDR time. The Salesforce integration is smooth, and I also like how easy it is to create custom lists and trigger enrichment based on intent signals or firmographics. Review collected by and hosted on G2.com.

While Cognism performs well overall, there are a few areas for improvement. The data coverage for North America, especially mid-market companies, can sometimes be less comprehensive compared to competitors. Review collected by and hosted on G2.com.

Cognism makes prospecting faster and more efficient by providing accurate, up-to-date contact data. I especially like how easy it is to find and reach the right decision-makers, which helps me cut through the noise and focus on high-quality leads.

The most helpful feature is the quality and accuracy of contact data, especially mobile numbers and job titles. It saves time and boosts connect rates, which is crucial for effective prospecting Review collected by and hosted on G2.com.

I haven’t received any notifications after submitting contacts for Diamond verification, so I’m unsure how reliable or responsive that feature is. It would be helpful to have clearer updates or status tracking to know when a contact has been verified Review collected by and hosted on G2.com.

The UI is intuitive, making it easy to search, filter, and export contacts without much of a learning curve. I also appreciate the Chrome extension.

The granularity of filters (job titles, technographics, company size, etc.) helps target very specific personas, which is key for account-based marketing. From a demand gen perspective, it gives you the ability to fuel personalized campaigns at scale. I also like that it now includes intent data and verified emails with compliance checks, making outreach cleaner and less risky. Review collected by and hosted on G2.com.

While the tool is overall strong, there are a few areas where it could improve. The integration with HubSpot and Salesforce is limited unless you’re on higher-tier plans or go through additional setup. Syncing custom fields or building automated workflows from Cognism data isn’t always seamless without Zapier or middleware. There are also occasional gaps in US contact coverage, and some enrichment fields (like direct dials) can be inconsistent. And I get a high bounce rate when using it for email campaigns. Review collected by and hosted on G2.com.

Cognism has been a game-changer for prospecting. The database is accurate, especially for direct dials and European contacts, and the compliance standards give peace of mind!

The Chrome extension makes finding and exporting contacts quick, and integration with CRM tools is smooth. It saves me hours each week and helps me reach the right people faster.

Overall it’s a reliable tool that consistently delivers results! Review collected by and hosted on G2.com.

The platform is powerful and once you get used to it, it’s smooth! Review collected by and hosted on G2.com.