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Apollo.io Reviews & Product Details

Apollo.io Product Details

Pricing

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Apollo.io Media

Apollo.io Demo - Pipeline Builder
Find the right people and book quality meetings
Apollo.io Demo - Meeting Assistant
Close more deals, faster, with AI-assisted meetings
Apollo.io Demo - Data Enrichment
Access accurate data where you need it, when you need it
Apollo.io Demo - Go-To-Market Platform
Run your entire sales cycle on unified customer data
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Apollo.io Reviews (9,190)

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Reviews

Apollo.io Reviews (9,190)

View 2 Video Reviews
4.7
9,191 reviews

Pros & Cons

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Kishore P.
KP
Product consultant
Small-Business (50 or fewer emp.)
"Efficient Prospecting with Apollo.io, but Room for Data and Reporting Improvements"
What do you like best about Apollo.io?

Apollo.io makes prospecting and outreach much more efficient. The platform is easy to navigate, and the database of contacts is robust. I particularly like the email sequencing and tracking features—they save a lot of manual effort and make it easy to see what’s working in real time. The integration with our CRM also keeps everything seamless. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Some of the data can be slightly outdated, so I’ve occasionally had to verify contacts manually. Advanced reporting could be more customizable to dig deeper into analytics. Additionally, the learning curve for some of the more powerful features can be a bit steep for new users. Review collected by and hosted on G2.com.

Jennifer H.
JH
Senior Sales Strategist
Small-Business (50 or fewer emp.)
"Easy to use tool to find b2b prospects"
What do you like best about Apollo.io?

Apollo.io has become an indispensable tool in my professional arsenal, empowering me to revolutionize the way I approach sales, marketing, and lead generation. With its comprehensive database, accurate data, and advanced search functionality, I can easily find and target the right audience with precision, saving me hours of manual research. The integrated suite of tools, including data enrichment, email automation, and analytics, streamlines my workflow and enhances my productivity. The user-friendly interface and exceptional customer support further elevate my experience. Apollo.io has transformed the way I work, allowing me to uncover new business opportunities, build meaningful relationships, and drive revenue growth. It's a must-have tool for anyone looking to unleash the power of data in their professional endeavors. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

There is sometimes gaps in the data depending on the niche of the industry. Review collected by and hosted on G2.com.

Sandeep N.
SN
Zonal Buisness Head
Small-Business (50 or fewer emp.)
"Poweful Lead Generation Tool"
What do you like best about Apollo.io?

The thing I like most about Apollo is that even with the free version, we can find out the email IDs of the prospects, and certain functions can be run, which makes it ideal for beginners as well.

Also, the Chrome extension makes it even better as it comes in handy and we can just use it anywhere within one click and extract the email ids and phone numbers of the prospects. Very helpful! Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

What I dislike about Apollo is that we can't say dislike, but if I have to say any restriction is on the features. It is a good tool, but the features are limited to a certain number of times and attempts, which makes it difficult for new companies or startups to use it efficiently. Hence, their premium package is expensive for early-stage startups.

My suggestion is that they can bundle all the valuable features and make an affordable package for individuals and also for early-stage startups that require limited features like prospecting, linking sequence, and automated email sequences. Review collected by and hosted on G2.com.

Angela B.
AB
Marketing Manager
Small-Business (50 or fewer emp.)
"Inaccurate Information, No Customer Support"
What do you like best about Apollo.io?

The premise is promising, and it has many aspects that I actually enjoy. For example, the AI features are good on the surface. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

There's not enough space.

1. You have no customer support. It's all bot-based that runs you in circles. When I had a question, it gave me the wrong information. When I asked for more information, it then told me to reach out to support via email which isn't published anywhere. It's a horrible model for a SaaS.

2. The information is incorrect. It's wrong more often than not. When we look up our own company, it's missing most of our senior leadership. This isn't worth the money to get such bad information.

3. Apollo was kicked off of LinkedIn for their practices, which is the core of their data collection. It's not a good look. Review collected by and hosted on G2.com.

Shawn N.
SN
Independent Agency Owner
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Intuitive / Diverse / Growing"
What do you like best about Apollo.io?

I like all the data that is available. The system is super intuitive once you learn the process and can dial in for leads. Customer support was super helpful as well walking me through the stages of using their system. Then you have the company look alike feature that potentially allows your build a vertical market if you have success in an area which is really nice. You are offered a free period and there is a user free option as well that affords time to learn while working which is a huge plus, could easily use this service daily multiple times a day and link your email accounts for more efficiency and integration to systems. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

With all the information provided there is a learning curve for sure, but customer support helps. I'm just not sure that even though you have the contact information of who your looking for that this is any better than printing out a list of companies and just cold calling to find all the information. You end up with the same results of no sales for whatever reason or no responses from emails both personally or AI generated. Review collected by and hosted on G2.com.

IM
Inside sales representative
Mid-Market (51-1000 emp.)
"Apollo.io makes prospecting faster and smarter"
What do you like best about Apollo.io?

I have been using Apollo.io for the past 4 years, and it has been an invaluable tool in my role as an Inside Sales Representative at Mapsted. The platform makes it easy to find accurate email IDs and contact numbers of prospects, which saves a lot of time in the outreach process. I also use Apollo.io to send bulk emails, and I really appreciate the wide range of filters and features available to target the right audience effectively.

What stands out is the quality of leads generated — it’s excellent for both market research and lead generation. Apollo.io has streamlined my workflow and significantly improved productivity. I highly recommend it to sales and marketing professionals looking for a reliable platform for prospecting and outreach. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Sometimes the contact data can be outdated or inaccurate, which requires cross-verification Review collected by and hosted on G2.com.

Dan P.
DP
account executive
Small-Business (50 or fewer emp.)
"Great product, constant updates and upgrades."
What do you like best about Apollo.io?

Apollo makes prospecting and outreach very efficient by combining a large, accurate database with built-in engagement tools. I like that I don’t need to jump between platforms - I can find contacts, build lists, and launch sequences in one place. The Chrome extension also makes it easy to pull data directly from LinkedIn. For me, the biggest upside is how quickly it helps fill the pipeline and keep outreach consistent.

The search filters and enrichment are strong, which saves a lot of time when targeting specific industries or roles. Sequences are straightforward to set up, and the analytics give good visibility into what’s working. It’s also relatively easy to implement, and the feature set is deeper than most competitors at a similar price point. Frequent updates and a wide range of integrations make it flexible to fit into existing workflows.

Customer support is fast, I use it everyday Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The platform can feel overwhelming at first because of the number of features. Some contact data can still be outdated or incomplete, so you sometimes need to verify before outreach Review collected by and hosted on G2.com.

Konjengbam  M.
KM
BDR
Financial Services
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Extremely Powerful and Robust Platform for Sales"
What do you like best about Apollo.io?

I love this platform for its powerful search result which provides with lots of information that is quite needed for business planning and engagement. The level of Information provided by its search result is enormous. Its support for multitude of features makes this platform so robust and powerful. Its Workflow management is well crafted that it satisfies all required needs. The AI within the platform makes work faster, simpler and effective. The implementation of this platform is much easy with less hurdles in login in. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Though its a very powerful platform, Its complexity of utilizing it effectively comes along with it. To explore all the tools and capacity, Users will need certain training regarding this platform to grab the system faster or some good amount of time exploring the platform. The Data output it provides from it search results are enormous but it needs an expert eyes to identify the needs from the data. I have also seen some missing information that were not there in its search result. Review collected by and hosted on G2.com.

Rafael  M.
RM
Marketing & Expansion Manager
Small-Business (50 or fewer emp.)
"A complete platform for prospecting and sales growth"
What do you like best about Apollo.io?

Apollo.io offers a powerful combination of an extensive database, intelligent B2B prospecting, and email automation resources. The interface is intuitive, making it easy to use even for beginners. The segmentation tools are extremely useful for identifying qualified leads, in addition to enabling integration with CRM and cadence flow automation. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Despite the strengths, I realize that the initial learning curve can be a bit challenging for those who have never worked with structured prospecting. Additionally, the speed of updating some contact data could be higher, as in some cases I found outdated information. Review collected by and hosted on G2.com.

Sadroop G.
SG
Senior Executive - Clients Connect
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"I was amazed to uncover Apollo’s endless automation possibilities as I dove deeper."
What do you like best about Apollo.io?

I really like how Apollo Sequences make it easy to keep track of my prospects and where they are in the process and it even takes them off the list automatically when they reply.

The built-in AI is super handy for drafting emails on the go without needing another tool. It also connects smoothly with HubSpot, which makes everything feel seamless.

And Apollo's Youtube videos are actually useful and help me apply things to my own use case. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I’ve noticed that sometimes Lusha can enrich a contact when Apollo can’t extract the information.

I’d also love to see a “strategy” panel in Apollo something that gives a visual overview of a company’s hierarchy and teams, so it’s easier to plan outreach to different groups.

I’m actually building something like this myself, so feel free to reach out if you’d like to know more. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Basic

$49.00
1 user Per Month

Professional

$79.00
1 user Per Month
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Apollo.io Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Search
Lead Validation
Lead Enrichment
Lead Quality
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