Customer.io Reviews & Product Details - Page 8

Very powerful and able to manage mails, in-app and push notification. Always new feature that match our needs Review collected by and hosted on G2.com.

Not always very easy or confortable to use when you have a lot of messages to change or prepare Review collected by and hosted on G2.com.

We absolutely love the formatting features for email marketing! It is so easy to fully customize the appearance of our emails, add our branding, photos, etc, and not have to worry about distortion when our patients get the email! We also love that customer.io easily integrates with our Prompt, our EMR software. Review collected by and hosted on G2.com.

The software itself isn't "pretty" when you're creating an email and segmenting lists of patients to send an email to. It can be a bit overwhelming to understand all the options, but when you spend some time with it, everything makes sense! Review collected by and hosted on G2.com.

They keep improving in-apps, and I use them for syncing audiences out to our Paid Digital channels, as well. Review collected by and hosted on G2.com.

Would love to see AI-driven campaign building! Review collected by and hosted on G2.com.

Its versatility: I can manage all my different types of campaigns - promotional, product releases, transactional, split by different audiences and triggered by different product events - to make a fully automated journey for each type of customer I have. I've been using Customer IO for the past 3 years and very happy about it. Definitely best investment. Review collected by and hosted on G2.com.

Not that many downsides, as they are adding more and more features and data connections. Review collected by and hosted on G2.com.

Customer.io gives us a lot of flexibility in building and automating messaging workflows. The visual workflow builder is easy to use and helps map out logic easily. It supports multiple channels, which is useful when coordinating emails, in-app messages, and other touchpoints. It also works well with real-time event data, making it easier to personalize based on user behavior. Review collected by and hosted on G2.com.

While the documentation is helpful, certain edge cases could be better explained. The interface is functional but could be more polished and intuitive, especially when working on larger campaigns. Review collected by and hosted on G2.com.

It's incredibly powerful and you can tell that developers have built this platform in conjunction with marketers ... what you expect it should do, it does. Having migrated from Sendgrid, Customer.io is much more well thought out and flexible. Review collected by and hosted on G2.com.

Not really a downside, but you can do so much with it, sometimes you can wonder what the best path is the accomplish something. Review collected by and hosted on G2.com.

We have not seen a platform out there that offers so many variables of branching based off of the behaviour of the consumer. It is fairly easy to use with the drag and drop functions in the flow builder. Review collected by and hosted on G2.com.

Sometimes the branching can be overly complicated as the requirements grow. Coding the requirements into the emails to avoid branching is tedious and can result in errors. Review collected by and hosted on G2.com.

1. Easy to use tool for users who aren't as technically savvy, but you still need a technical team to implement the backend

2. Pricing is very competitive and all inclusive

3. Dedicated customer success rep will work with you 1:1 on campaigns and logic Review collected by and hosted on G2.com.

I wish they had one location for learning tracks, community posts and help articles

I wish you could use custom objects in a campaign as a trigger Review collected by and hosted on G2.com.

What I value most about Customer.io is its incredible ease of creating customer communication flows through an intuitive drag-and-drop interface, its powerful integrations that are set up without complications, its email and in-app notification editors that allow for the creation of engaging content without technical knowledge, the abundance of educational resources available to maximize the use of the platform, and a support team always willing to help with personalized and efficient solutions that truly make a difference. Review collected by and hosted on G2.com.

Make the email test individual. Being able to have a group of emails for testing would make it easier. Review collected by and hosted on G2.com.

One of the best marketing automation tools I ever tried, it's a flexible platform that adapt to multiple use cases thanks to the custom object and his functions, and the data pipeline are a super feature to keep your unique source or thrut clean and tidy Review collected by and hosted on G2.com.

I only had some issue with the way you can use the popup with the in app function that sometimes didn't fit with some use cases, but I just integrated it with other softwares Review collected by and hosted on G2.com.