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Klaviyo Reviews & Product Details - Page 5

Klaviyo Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Klaviyo Media

Klaviyo Demo - Send eye-catching emails in minutes using ready-to-go templates
Start with a library of data-proven email templates built for online brands, from welcome emails to new products. Incorporate your brand colors and images, 
and you’re ready to go.
Klaviyo Demo - Grow your contact 
list with engaging 
web forms
Select from expertly designed form templates, and 
create engaging website forms that turn site visitors 
into subscribers with our simple Form Builder
Klaviyo Demo - Bring your brand to life with drag-and-drop ease
Your brand is your reputation. Of course you want to show 
it in the best possible light. WIth Klaviyo, you can create striking emails and forms at scale, surprisingly quickly. Easily customize background images, text, brand colors, and reusable content blocks, all without a lick of code. 
Will i...
Klaviyo Demo - Send personalized recommendations 
that really resonate
Klaviyo helps you learn a ton about your customers: 
the products they love, the way they shop, the best time and method to reach them. So when Cindy in Cincinnati checks her email and sees the leather bag of her dreams, she feels like it’s written just for her (because it is).
Klaviyo Demo - Automations help you make money while you sleep
Dozens of built-in automations are fully customizable, like welcome emails, happy birthday, or abandon cart. Each can have any mix of emails and texts. So while you’re dreaming up your next big idea, customers are automatically getting timely, actionable info.
Klaviyo Demo - Smarter targeting. Deeper personalization. Bigger payoff.
Drive more sales with powerful personalization. 
Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.
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Klaviyo Reviews (1,119)

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Reviews

Klaviyo Reviews (1,119)

View 1 Video Reviews
4.6
1,120 reviews

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
Verified User in Retail
AR
Mid-Market (51-1000 emp.)
"Top-Tier ESP"
What do you like best about Klaviyo?

The ease of use, tremendous customer service team, and the ability to build at scale within the platform. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

My one callout is for them to introduce campaign and flow orchestration with priorities instead of relying on the smart send features. Review collected by and hosted on G2.com.

Dennis D.
DD
CEO
Mid-Market (51-1000 emp.)
"High prices, no service, JUST STAY AWAY"
What do you like best about Klaviyo?

Deliverbiliy works. When set up correct, emails lands in inboxes. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

We initially switched from Mailchimp to Klaviyo, expecting more advanced flow options, even though Klaviyo’s pricing was double that of Mailchimp. However, it turned out that Klaviyo’s software couldn’t support some of these promised features. For instance, sending price-drop emails isn’t possible.

Since then, Klaviyo has significantly increased its prices and restricted the volume of emails customers are allowed to send, as well as limiting the maximum number of contacts. This approach seems designed to generate extra fees for customers. Their pricing structure is opaque, and you’ll likely end up paying far more than initially indicated in the contract.

If you’re considering becoming a customer, make sure to read all the fine print. There are several “easter eggs” hidden within, which will come back to bite you.

Just before renegotiations, they increased prices by up to 25%, and then tried to lock us into a two-year contract to avoid these price hikes. Given that these changes were made only a few weeks before our renewal, there was no time to migrate to another provider or warm up a new IP address. This makes it practically impossible to switch providers if the negotiation doesn’t meet your expectations. We were tied into an additional two-year agreement against our wishes and have since received extra charges repeatedly. Paying over $3,000 a month, we feel trapped.

Beyond the contractual issues, getting any meaningful support is a struggle. Responses from sales, account contacts, and support staff are standardized and unhelpful. For instance, it took us over a year to simply update our invoice email address!

STAY AWAY! Review collected by and hosted on G2.com.

AS
Marketing Manager
Small-Business (50 or fewer emp.)
"Favorite Marketing Tool"
What do you like best about Klaviyo?

Klaviyo has been amazing for revenue attribution. It has become extremely easy to understand which marketing efforts have been making the biggest impacts with their detailed yet comprehensible analytics. We use this tool everyday and has allowed us to truly scale our efforts in a meaningful way. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

One downside are some of the tools for list management. There are workarounds but they are tough. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Klaviyo is THE BEST for Ecomm!"
What do you like best about Klaviyo?

Klaviyo is the most user-friendly, robust, and aesthetic software for ecommerce email marketing (and I often use it for other industries, too). The customer service has always been amazing, something I cannot say for other ESPs. I am now an expert, but even when I wasn't, I had success using Klaviyo. Can't say enough good things! Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Honestly, anything that is a setback for Klaviyo... is also a setback at other ESPs. I have submitted 'wishlist' items to the development team and I feel those things are taken seriously there. I've never had a bad experience with CS there. I guess a feature that I love about Active Campaign that I don't see with Klaviyo is how much can be done with tagging. If it is a feature now, it is not as easily known about as with Active Campaign, which acts a lot like a CRM, too. For Ecommerce SALES though, Klaviyo is amazing (Love the dynamic collections!!) Review collected by and hosted on G2.com.

Amit M.
AM
Associate Tech Lead - Content Delivery
Furniture
Mid-Market (51-1000 emp.)
"Klaviyo Review"
What do you like best about Klaviyo?

User Friendly, Easy to Schedule Emails, Easy to switch between different regions. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

A/B Testing Feature was missing, Finding asset was bit challenging, Hadrd to get access once you loose your device for Two Factor Authentication. Review collected by and hosted on G2.com.

BK
Chief Technology Officer
Sporting Goods
Small-Business (50 or fewer emp.)
"Extensive platform with most free features"
What do you like best about Klaviyo?

Sign-up forms and flows for email automation, and the feature to add a reviews/Question section on the product page Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

There should be a Klaviyo mobile app as well Review collected by and hosted on G2.com.

Miona M.
MM
Head of CRM Consulting
Small-Business (50 or fewer emp.)
"Klaviyo is powerful and easy to use"
What do you like best about Klaviyo?

The data is available for easy segmentation and you can even use event (metric) data to enirch emails. Also, great integrations - the best one being Shopify! The customer support chat is usually available and helpful. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Some limits to segmentation and the costs are growing. Also loading time for segments have gotten really slow. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business (50 or fewer emp.)
"Somewhat difficult to set up, but effective when done properly."
What do you like best about Klaviyo?

I like the layout of their emails. They are visually appealing and the delivery is easy to manage and just set it and forget it. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It seems to go Rogue at times and sends emails without the clients name and with a blank for the discount code Review collected by and hosted on G2.com.

Response from Miranda Kasher of Klaviyo

Hey there, thank you for sharing your feedback. The errant emails aren't expected behavior, so I'd love to get those resolved for you. Please email us at feedback@klaviyo.com with your account information so we can get this sorted.

Verified User in Retail
AR
Small-Business (50 or fewer emp.)
"The BEST Email Platform"
What do you like best about Klaviyo?

Campaigns & flows are very easy to build & deploy; segmentation & lists are very powerful tools. The entire email platform is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The opt-in platform is not as well thought out as the rest of the product. It's much less intuitive and has far fewer options than other products in the same space. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business (50 or fewer emp.)
"Been a Klaviyo User For Years and Will Continue!"
What do you like best about Klaviyo?

The UI is easy to navigate, and the new AI features streamline marketing messaging creation. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The drag and drop editor can be clumsy at times. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

Average Discount

7%

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Klaviyo Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
A/B Testing
Mobile Optimized
Segmentation
Basic Reporting
Web Analytics
ROI Analytics
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